List of Articles electronic word of mouth

• Open Access Article
  • Abstract Page
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  1 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
  firouze hajialiakbari narges moosavi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
  faranak khodayari Shadan Vahabzadeh  Salumeh Rajablu
  10.30495/jomm.2022.68062.1946
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
  Firozeh hajialiakbari narges moosavi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
  Hormoz Mehrani Mansoureh sadeghi Majid saftari