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        1 - The Survey of Effective Behavioral Factors on Decision Making of Acceptance the Electronic Commerce, by Managers of SMEs in Tehran
        A. Hajiha F.i Ghaffar L. Hajihashemi varnosefadrani
        information technology offers opportunities for creating new business by opening new markets up andintroducing new products and services, but its acceptance encounters with many difficulties, speciallyby small and medium enterprises (SMEs). For example, a survey conduct More
        information technology offers opportunities for creating new business by opening new markets up andintroducing new products and services, but its acceptance encounters with many difficulties, speciallyby small and medium enterprises (SMEs). For example, a survey conducted by Verison found that36% of small and medium enterprises established web sites primarily to advertise and promote theirbusiness, compared to 9% who established one to sell or market online. Similarly, in a survey of 444SMEs during 2002, Pratt found that many SMEs were reluctant to conduct transactions online, morethan 80% were only using the Internet to communicate (via e–mail) and gather business information.This means that top managers/owners of SMEs do not realize the strategic value of electroniccommerce to their business or this means that they encounter significant barriers to implementing it.(Cyber Atlas, 2003)The research objective is determining the effective behavioral factors on decision making ofacceptance the electronic commerce by managers of SMEs in Tehran that it’s using the TechnologyAcceptance Model (TAM) and the Theory of Planned Behavior (TPB). The research focused on thebehavioral intention and it doesn’t measure the actual behavior. The data collected from 226 personsof top managers/owners of SMEs in order to validating research models, then the models evaluatedby Lisrel. The findings of the Davis’ Technology Acceptance Model presented a support to thetheoretical links. Also the findings of the Ajzen’s Theory of Planned Behavior presented a support tothe theoretical links (with the exception of the effect of subjective norm on the behavioral intention toaccept/use the electronic commerce). Manuscript profile
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        2 - Comparative study of legal nature for credit cards in Iranian and American legal systems
        علی Zare ثمر Olfatpoor
        In domestic and international commerce field, the credit cards have achieved aspecial position as modern tools for electronic payments. Therefore in order totaking steps along with the technology and to use these tools optimally, the Islamiclegal systems must take serio More
        In domestic and international commerce field, the credit cards have achieved aspecial position as modern tools for electronic payments. Therefore in order totaking steps along with the technology and to use these tools optimally, the Islamiclegal systems must take serious actions in stipulating written laws in this field.Considering that the main obstacle in forming and developing international creditcards in the legal system of Islamic republic of Iran is the discrepancy (noncomparing)of the related laws for the mentioned cards and jurisprudence Islamiclaws for banking interest, therefore first we discuss the principals and then we willmention the benefits and allowances of the credit card beneficiaries, legal nature ofthe transaction with the above mentioned cards this article, and we will offer somesolutions in this regard, analyzing the credit cards in Iran and Anglo-Saxon countriesin general. The general results of the research shows that in united states of America,in the laws stipulated by the federal reserve board of directors (central bank of theunited states)1 which supervises on the bank loans and the loan contracts in the lawsnowadays, the credit card contracts are stated in a frame work of concluding debt(loan) contracts, at the present time in Iran there is no written and uniformed lawwhich supervise on the private and governmental bank operations, which hasresulted to many problems and issues using these kinds of cards. Therefore in orderto remove the existing obstacles, we can take another step toward developingelectronic commerce in the country in accordance to the principal of free will,limiting the related contracts in the framework of the article 10 of the civil law andassigning the amount for interest and pre-assigned installments while the contractsare concluded, observing jurisprudence and legal principles. Manuscript profile
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        3 - Electronic Banking and Customer Satisfaction in Bank Melli Iran
        Taghi Torabi Mahsa Ghorbani Meysam Bagheri Samaneh Tarighi
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        4 - The Legal Issues of Electronic Contracts in Australia
        Farisa Tasneem
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        5 - Risk Analysis in E-commerce via Fuzzy Logic
        Mohammad Hossien Zirakja Reza Samizadeh
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        6 - Design an Electronic Business Pattern in Industrial Markets with an Emphasis on Value Chain Role
        Asgar Babapour Hamid Reza saeednia Zahra Alipourdarvish
        Nowadays, the shortening of the product life cycle, customer-orientation and other factors have converted the traditional environment of business to something more of a dynamic nature. Therefore, the traditional models of business cannot remain accountable and the new f More
        Nowadays, the shortening of the product life cycle, customer-orientation and other factors have converted the traditional environment of business to something more of a dynamic nature. Therefore, the traditional models of business cannot remain accountable and the new forms of commerce such as electronic business have become more common. The present study aims at offering an electronic business pattern in automobile spare part market with an emphasis on value chain. The study is of a descriptive-survey type taking advantage of grounded theory and coding methods. The survey pattern offered herein is named REAL and it features four main aspects, namely recognition, evaluation, agreement and lead, and there is also made use of three background factors called originality, commitment and guarantee. Thus, based on this pattern in E-business drawn on value chain, one should act in REAL terms (realistic) and factors like originality, commitment and guarantee should be taken into account in all of the executive stages of the model. In business models applicable to industrial markets, factors like originality, commitment and guarantee are considered as essential and fundamental necessities in each and every one of the stages. Manuscript profile
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        7 - The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website)
        Ali Khorsand Delche Sedigheh Jalalpour
        Nowadays E-commerce is a significant issue in the business world. The purpose of this study is to investigate the effect of website reputation and website quality on the intention of online customer to shopping through mediating customer sentiment and perceived risk. Th More
        Nowadays E-commerce is a significant issue in the business world. The purpose of this study is to investigate the effect of website reputation and website quality on the intention of online customer to shopping through mediating customer sentiment and perceived risk. The research methodology is in terms of the objective is an applied research and in terms of data collection is a descriptive-survey research. The statistical population of the study was customers of Digi Kala Company in Tehran and 384 subjects were selected by random sampling method. The instrumentations of the study was a researcher-made questionnaire, which is a combination of the Sharon and Young (2013) questionnaire and other researchers. The data was analyzed by SPSS and smart PLS software. The results of this study show that website reputation and website quality have a positive and significant effect on customer's online shopping intention through mediation of customer sentiment and perceived risk. Manuscript profile
      • Open Access Article

        8 - Acceptance of E-commerce in Agricultural Business Enterprises (Case Study of Agricultural Cooperatives)
        heshmatollah saadi Zahra i Haji Hashem Ali Sanayei
        The purpose of this study was to identify the factors influencing the acceptance of e-commerce in agricultural production cooperatives. The statistical population of the study consisted of 1565 Cooperative managers, board members, Experts of Co-operative offices & a More
        The purpose of this study was to identify the factors influencing the acceptance of e-commerce in agricultural production cooperatives. The statistical population of the study consisted of 1565 Cooperative managers, board members, Experts of Co-operative offices & agricultural cooperatives in three provinces of Isfahan, Hamedan and Tehran. 309 of the total population were selected as research samples using the Cochran formula. The results of the analysis showed that the conceptual framework of research has a good fit. Also, three variables of perceived usefulness, perceived ease of use and the subjective norm with the attitude toward acceptance of e-commerce had a positive and significant relationship. Also, There was a positive and significant relationship between attitude toward acceptance of e-commerce and its usefulness with behavioral intention. Accordingly, in order to develop e-commerce in agricultural production cooperatives, the positive effects of the use of this type of business should be reminiscent and the user concerns reduced from the complexity of this type of business. Manuscript profile
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        9 - Review on Recommender System and Architecture
        Mehrdad MollaNoroozi
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        10 - Factors affecting the acceptance and use of electronic commerce among the members of the faculty of physical education and sports sciences
        sardar mohammadi Reza Shafei
        Recent advances in information and communication technology have followed a new wave of public acceptance to use this new advantage. E-commerce is considered one of these new benefits in line with the expansion of virtual businesses. In this regard, universities always More
        Recent advances in information and communication technology have followed a new wave of public acceptance to use this new advantage. E-commerce is considered one of these new benefits in line with the expansion of virtual businesses. In this regard, universities always play an important role in the development of electronic commerce as the origin of production and helping to accept technology. The present study investigated the factors affecting the acceptance and use of electronic commerce among the members of the faculty of physical education and sports sciences in the country. The statistical population included all the members of the scientific faculty of physical education and sports sciences in the number of 150 people based on Cochran's sampling method. The measurement tool included a researcher-made questionnaire of acceptance and use of electronic commerce and personal and environmental factors questionnaires from Lee and Azizi and Haj Karimi . According to experts, confirmatory factor analysis was used to confirm construct validity, Cronbach's alpha was used for their reliability, and structural equation model was used to test hypotheses. The findings showed that among individual factors, direct experience, perceived risk, and perceived benefit have the greatest effect on the level of acceptance, and direct experience, expected risk, and knowledge have the greatest effect on the level of use of electronic commerce by the members of the education faculty. He has physical and sports sciences. It seems that the main reason for the lack of acceptance of internet transactions in Iran has its roots in personal Manuscript profile
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        11 - A study of the legal aspects of e-tourism in Iran from the perspective of commercial law
        samaneh kamyabi
        The number of Internet users and communication styles is expanding and increasing day by day, the use of new and smart technology has become a part of today's and future life. One of the most important uses of the Internet and communication and information technology is More
        The number of Internet users and communication styles is expanding and increasing day by day, the use of new and smart technology has become a part of today's and future life. One of the most important uses of the Internet and communication and information technology is in tourism, on the other hand, the legal dimensions of electronic tourism are ambiguous according to Iran's law. The development of e-commerce needs a proper legal framework, the current thesis in 5 chapters with a descriptive analytical method based on the collection of information is aimed at identifying, discovering these factors and determining their effectiveness. According to the findings of the study, the e-tourism industry is growing in Iran and the world, but there are challenges in the field of legal and legal aspects of e-tourism, including areas of access to tourism services and business, e-tourism crimes, e-trust, granting licenses and legal approvals of centers and There are tourist facilities. In order to determine the relationships and dependencies between these criteria, AHP hierarchical analysis method has been used. After obtaining the relationships and dependencies between the criteria, it is time to weigh them. This evaluation has been done as a pairwise comparison. For this purpose, 30 questionnaires were answered and collected by experts. The results of the research show that among the three main criteria of the research, structural-managerial factors have the greatest impact on the inadequacy of Iran's tourism legal laws and after Those executive factors and content of laws are the most effective factors. Also, among the investigated sub-criteria, tourism's cross-sector nature and multiplicity of decision-making centers and overlapping duties of related organizations play the biggest role in the inadequacy of tourism laws. The legal and legal challenges of e-tourism should be taken into consideration by the policy makers and institutions in charge of this industry, because due to the universal nature of these challenges, efforts to solve them are a necessity, which facilitates the process of attracting tourists by turning threats into opportunities. foreign and the satisfaction of the domestic tourist. Manuscript profile
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        12 - An Electronic Readiness Assessment Model for More Efficient Electronic Commerce Adoption by Iranian Small and Medium Contractors
        Kianoush Naserolmemar Atosa Bayat
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        13 - Investigation of Customer Purchase Intention towards Car Battery On-Site Delivery Services
        Hairul Rizad Md Sapry Nurfaziq Nordin Abd Rahman Ahmad Shathees Baskaran
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        14 - An Examination of Electronic Commerce Effects on non- oil Export in Iran
        Farhad Dezhpasand Maryam Karami
        Nowadays Information and Communication Technology has been a major issue in economic, social and cultural development in different countries. Advent of Internet and its application in recent years have changed traditional means of trade. Introducing the new technology, More
        Nowadays Information and Communication Technology has been a major issue in economic, social and cultural development in different countries. Advent of Internet and its application in recent years have changed traditional means of trade. Introducing the new technology, Internet, in economies have been developed a modern trade mode: Electronic Business (E-commerce or EC). EC made a revolution in traditional means of trade and caused enormous saving in time and costs. In an electronic environment local and time related distances lose meaning and trade is done on electronic information basis. EC as a presentation of communication and information technology revolution in economic realm, is tended to progress and we can expect to witness a evolution in framework of trade and retail sale operations as a whole. In international trade on of the areas we can see cross-country relations, is the flow of export and import of goods and services which EC could have been pave the ways of world trade and made it prosperous. Here we have examined effects of EB on non-oil exports in two groups of countries. The first group includes US, Canada, France, Korea, Malaysia, Singapore, China, Denmark and India. The second one encompasses Iran, Turkey, Pakistan, Spain, Italy, Greece and Poland. The study has reviewed period 0222- 0222 and resulted in a significant positive effect of internet as an index of EC on non-oil exports in each group of countries. Manuscript profile
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        15 - Identifying and Analyzing the Factors Affecting Consumer Experience by MicMac (Case Study: Iran Electronic Retailers)
        Faezeh Hedayat Nazari Zohreh Dehdashti Shahrokh sina Nematizadeh
        Nowadays with changes in e-commerce, electronic retailing ultimate goal is to promote the customers ‘experience; and the purpose of this study is identifying the factors influencing the experience in e-retailers. Therefore, in this qualitative and applied research More
        Nowadays with changes in e-commerce, electronic retailing ultimate goal is to promote the customers ‘experience; and the purpose of this study is identifying the factors influencing the experience in e-retailers. Therefore, in this qualitative and applied research, first by studying literature and previous researches, the initial factors were extracted and, in the next step, the data were gathered through exploratory interviews. The interviews were conducted with the aim of completing and modifying the list of factors affecting the experience of customers in e-retailing. The statistical population of the research is the scientific and executive experts in the electronic retailing’s field called informed experts. The method of sampling was judgmental sampling which by using snowball sampling method; 15 experts were selected and participated in the interviews. Data from the interviews were first analyzed by content analysis and then were evaluated by MicMac. Thus, 31 variables were identified and were extracted in 13 factors. The results of the Cross Impact Matrix showed that the key variables affecting consumer experience in e-retailers are: marketing mix, ease of use and entertainment, providing information, customer skills, technical attribute, communication, service, trust making and visual factors. Finally, practical solutions were introduced to managers of electronic retailers. Manuscript profile
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        16 - Feasibility of Electronic Commerce at Cooperative in Gilan Province to Select an Appropriate E-Commerce Model by Using Fuzzy Analysis Network Process
        Mohammad Reza Motadel Reza Radfar Marjan Babaie
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        17 - E-commerce development strategies in the country's sports
        fatemeh zohrabi Reza Saboonchi Hamid Foroghipour
        The purpose of this research was to identify the factors and strategies for deploying electronic commerce in the production of sporting goods in the country and to provide an analytical model. In terms of target type, the present research is applied research. It was car More
        The purpose of this research was to identify the factors and strategies for deploying electronic commerce in the production of sporting goods in the country and to provide an analytical model. In terms of target type, the present research is applied research. It was carried out qualitatively and through in-depth interviews. The research method used is Grounded Theory (Foundation Data Theory). The statistical population of the study consisted of 17 professors and experts in sport marketing and 11 marketing and sales representatives of manufacturer companies of sporting goods who interviewed. Finally, the data from the interviews were analyzed using the Grounded Theory method through three stages of coding. The results of coding in the end of the 6 main categories include the causal conditions (supervisor-policy making-occupational-economic), underlying conditions (modeling -lifestyle-ICT development-environmental learning), mediating conditions (technical -information, legal-cultural), strategies (law-manpower-equipment-localization), outcomes (economic-structural-cultural-environmental) and the main phenomenon of electronic commerce implementation in the sport sector of the country. Manuscript profile