The purpose of this research was to provide a comprehensive model of the determinants of online shopping behavior based on site quality. This research was descriptive and Applied Survey. The populaition of research was M.A students with entrance of 1393 in Yazd Universi More
The purpose of this research was to provide a comprehensive model of the determinants of online shopping behavior based on site quality. This research was descriptive and Applied Survey. The populaition of research was M.A students with entrance of 1393 in Yazd University. 212 sample were chosen based on Cochran formula and by classes sampling. The data collection instrument was questionnaire. data analysis was performed by little squares and by helping of Smart Pls2/0 and Amos23 softwares. Findings showed that technical, appearance and content quality of website Positive affect intention to internet purchase (P<0/05).
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Using virtual education helps in creating, managing and developing education effectively, rapidly and economically. The success of virtual education today stands among the most significant subjects in the educational administration. The purpose of the present study was More
Using virtual education helps in creating, managing and developing education effectively, rapidly and economically. The success of virtual education today stands among the most significant subjects in the educational administration. The purpose of the present study was to evaluate the factors influencing the success of virtual education including system quality, information and content quality, facilitative factor, teachers' quality, teachers-students interaction and operators' intention. The research method was descriptive and survey. Data gathering instrument was a self-administered questionnaire approved by the experts. The reliability was calculated using Cronbach coefficient with the ratio of 0.92. The statistical population of the study consisted of all experts in the Research Institute of Petroleum industry (RIPI) who had passed the related virtual education in 2012 (N=250). Using stratified random sampling, 156 people were chosen as sample. To analyze the data, descriptive statistics including mean and standard deviation was used. Inferential statistics including Kolmogorov-Smirnov test, one-sample t test and Freidman test were used to verify the hypotheses. Results showed that the factors influencing the success of virtual education in the (RIPI) were evaluated in an appropriate condition. Prioritizing the factors, it was also revealed that information and content qualify, operators' intention and system qualify stood in better conditions comparing the other factors.
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The aim of this study is to investigate the effect of content quality of social networks on brand awareness and purchaseintention of consumers. This research is one of the applied researches in terms of purpose. Data is collected through a Survey research and survey and More
The aim of this study is to investigate the effect of content quality of social networks on brand awareness and purchaseintention of consumers. This research is one of the applied researches in terms of purpose. Data is collected through a Survey research and survey and it is a Descriptive research in terms of method. In this study, 503 social network instagram users in Tabriz participated through fulfilling the survey. Voluntary response samplings are used in selecting the Statistical sample. The validity of questionnaire using contextual and convergent and divergent validity and stability of questionnaire depending on Cronbach Alpha and compound stability have been confirmed. Research theories were tested by using structural transaction modeling and maximum rectification method with AMOS software Findings of the study indicate that high quality of presented content results in increased brand awareness, hedonic motivation and customer engagement. Also, increased brand interactivity leads to increased utilitarian motivation those results in increased customer engagement. Brand awareness has a positive effect on customer perceived value and also, customer perceived value on purchase intention. Results of the study indicate that instagram consumers’offline purchase intention affected positively by two paths. Online activities of brands that is the first path of content quality, increases the hedonic motivation and the second path, is brand interactivity that results in increased utilitarian motivation. Both paths have a positive effect on customer engagement, brand awareness, perceived value and users’ offline purchase intention.
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