List of Articles brand reputation Open Access Article Abstract Page Full-Text 1 - Designing a Brand Reputation Development Model Based on Corporate Social Responsibility with Future Study Approach in the Iranian Banking Industry Elnaz Mehdibeiraghdar Mohammad Haghighi Open Access Article Abstract Page Full-Text 2 - The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez Open Access Article Abstract Page Full-Text 3 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi Open Access Article Abstract Page Full-Text 4 - The Impact of Brand Equity on Consumer Loyalty Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha Open Access Article Abstract Page Full-Text 5 - Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company) shiva eslami alireza sheikh ahmad mahdijoo