List of Articles brand authenticity

• Open Access Article
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  1 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
  amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh
  10.30495/jism.2023.75659.1086
• Open Access Article
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  2 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
  Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji