List of Articles Word-of-mouth

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  1 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
  ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi
  10.30495/mediastudies.2023.74651.1534
• Open Access Article
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  2 - Effective Factors on Word-of-Mouth Marketing and the Intention to Return to Beauty Clinics
  Saeid Dehyadegari nastaran douraghi ellaheh shahbi
• Open Access Article
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  3 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance
  Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei
• Open Access Article
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  4 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores
  Karim Esgandari Soheyla Soleymanpour Shadi Orafaye Jamshidi
• Open Access Article
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  5 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
  M. Hassanzadeh A. Ghadiri
• Open Access Article
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  6 - The Effect of Word-Of-Mouth Advertisements on the Responses of Clients (Case Study: Mobile Operators)
  Mohammad Reza Eghbal
• Open Access Article
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  7 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
  seyed mohammad hosein hoseini ravesh amir moghaddam
• Open Access Article
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  8 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising
  Fereydoun Omidi
• Open Access Article
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  9 - تاثیر عوامل بازاریابی درون‌گرا برعملکرد بازاریابی (موردکاوی: صنعت رستوران درشهرستان رشت با تأکید بررستوران های بنانهاده شده برنامه های گیلکی)
  مهدی محمدی کوچصفهانی محمد جلیلی محمود نورایی
• Open Access Article
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  10 - Personal Motivations to pass along Electronic Messages for Others (Viral Marketing)
  Mohsen Moradi Zahra Alipour Darvish
• Open Access Article
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  11 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products)
  Ebrahim Khademi Vahid Mirzaei
• Open Access Article
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  12 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran)
  مسعود صمدزاده Setareh Akhavan