Strauss

Open Access Article

1 - Analysis of The Drivers Affecting the Business Services Marketing with A Focus on The Perspective of Importing and Exporting Goods of Small and Medium Enterprises
Gholam ali Rahimi vahid nasehifar Tahmineh Nategh

10.30495/jmfr.2022.19493

In the modern age, attracting and retaining customers for any organization is inevitable, and their durability is depending on strategies that are used to satisfy and attract customers and also convert potential customers to real customers and their loyalty. Due to the More

In the modern age, attracting and retaining customers for any organization is inevitable, and their durability is depending on strategies that are used to satisfy and attract customers and also convert potential customers to real customers and their loyalty. Due to the rapid rate of change in firms, one of the factors of production in small and medium enterprises in line with the mutation of productin is modification of marketing because today marketing can be considered as one of the ways to achieve the goal of the companies with considering future research approaches.Given that this study focuses on firms that provide services, it aims to identify the drivers and factors that affect service marketing, including commercial services except for financial and insurance services. To this end, many drivers were collected by reviewing previous studies, interviewing experts in this field, and holding meetings with companies and service providers. The tool used in this study is fundamental data theory, by which the approach has been able to aggregate and classify the collected drivers and apply them to the Strauss and Corbin model.As a result of this study, 46 drivers were selected and classified into five categories of causal conditions, main phenomena, confounding conditions, context, strategy and outcomes. Manuscript profile

Open Access Article

2 - Liberal Political System in the Ideas of Leo Strauss
Alireza Mashoori Rouhollah Shahabi Bahram Yousefi Feredoun Akbarzadeh

10.22034/sej.2021.1929483.1329

The purpose of the present research is to study liberal political system in the ideas of Leo Strauss. The research method is descriptive-analytic and the results showed that Leo Strauss emphasizes on natural rights and classic political philosophy and that he criticizes More

The purpose of the present research is to study liberal political system in the ideas of Leo Strauss. The research method is descriptive-analytic and the results showed that Leo Strauss emphasizes on natural rights and classic political philosophy and that he criticizes liberal democracy. In his view, liberalism would lead to the omission of religion and emergence of secularism. Leo Strauss recognizes a secular society as the worst form of community because it leads to individualism, relativism, nihilism, and lack of meaning. Manuscript profile

Open Access Article

3 - Investigation of contrasts in five selected stories from the historical part of Shahnameh (Bahram Gour, Khosrow Anoshirvan, Yazdgerd III, Ardeshir Babakan, Bahman) based on the contrast approach of Louis Strauss
Zahra Iranmanesh

10.30495/dk.2022.1940768.2337

In this article, we have examined the contrasts in five selected stories from the historical part of Shahnameh (Bahram Gour, the reign of Khosrow Anoshirvan, Yazdgerd III, Ardeshir Babkan, Bahman) based on the contrast approach of Louis Strauss. The research method is l More

In this article, we have examined the contrasts in five selected stories from the historical part of Shahnameh (Bahram Gour, the reign of Khosrow Anoshirvan, Yazdgerd III, Ardeshir Babkan, Bahman) based on the contrast approach of Louis Strauss. The research method is library and based on document research and its type is analytical-descriptive. The study of confrontation in the studied stories shows that the element of confrontation in these stories is very prominent and bold, and in fact the plot of each of these historical stories is based on confrontation. The type of confrontation in these stories, due to their historical nature, is mainly the type of confrontation of human characters. There are other confrontations besides the confrontation between human characters in these stories, among which we can see the confrontation of ideologies, justice and oppression, moral virtues and vices, the confrontation of human traits such as warfare and courage with weakness and incapacity, racial and ethnic confrontation and things like that were mentioned.In general, although the selected stories are historical stories, the components of Levi-Strauss's approach and theory can be seen in them, and the motivation of these characters for confrontation is only the motivations mentioned in the books. It is not historical, but ideals and goals, as well as their personality type and psychological characteristics, have a direct impact on these confrontations. Manuscript profile

Open Access Article

4 - Binary Oppositions in the Structure of Ḵāqāni Šervāni’s Poetry
Siyavash Moradi Mohammad Reza Ghari

Developing the imagery and imagism in poetry implies exploiting all capacities of language. One of the means of producing and developing imagery is to consider the contrastive nature of lexemes in culture and language.Based on the contrastive theory of language, when mi More

Developing the imagery and imagism in poetry implies exploiting all capacities of language. One of the means of producing and developing imagery is to consider the contrastive nature of lexemes in culture and language.Based on the contrastive theory of language, when mind encounters a signified, the mental popularity of one is transferred to the popularity of the second. Hence the relation between words, expressions and signs in a language system and structure is revealed.  In most cases a network of various images, obtained from different fields of science and skills, has been closely intertwined in Ḵāqāni's poetry. Contrastive relation is one of the main factors in this network, which strongly functions in horizontal axis of Ḵāqāni's poetry. This structural pattern in Ḵāqāni's poetry has been investigated and classified in different scopes, in order to find a way to the mind world and poetic thoughts of Ḵāqāni.   Manuscript profile

Open Access Article

5 - Designing a Favorable Tourism Marketing Policy Model using Corbin-Strauss Theory
Gabriel Mohagheghi

Manuscript profile

Open Access Article

6 - Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach
Mostafa Esfandiari niloufar imankhan

Abstract The present paper has reviewed a comprehensive approach and qualitative research method based on Strauss and Corbin's theory (1988), to examine and present the brand assessment model through customer behavior analysis. The sample size was finalized for intervi More

Abstract The present paper has reviewed a comprehensive approach and qualitative research method based on Strauss and Corbin's theory (1988), to examine and present the brand assessment model through customer behavior analysis. The sample size was finalized for interviewing experts in the context of theoretical saturation, and the foundation theory data strategy, including open source, axial and selective coding, as well as the basic model of this theory was used to formulate the model of the research. The findings of the research led to identification of causative conditions, grounded conditions, interventional conditions and evaluation dimensions in customer behavior analysis based on the brand choice of the bank. Formulating valuation strategies with the approach of customer relationship process measurement, service delivery process, customer segmentation process, target selection process and placement process, a mentality image based on brand distinction and competitive advantage will be based on customer analysis and selection. Manuscript profile

Open Access Article

7 - بررسی اثر هیستومورفولوژیکی عصاره ریزوم Biarum straussiis بر ترمیم زخم پوستی در مدل موش صحرایی
سحر اکرادی طاهره مومنی اصفهانی محمد علیمرادی معصومه خان احمدی

10.30495/medherb.2021.679983

Background & Aim:Phytomedicine or herbal medicine, refers to the use of plants to treat diseases and promote good health. Anti-oxidative and anti-inflammatory characteristics of the medicinal herbs make them logical adjuvant to improve wound healing. The aim of this More

Background & Aim:Phytomedicine or herbal medicine, refers to the use of plants to treat diseases and promote good health. Anti-oxidative and anti-inflammatory characteristics of the medicinal herbs make them logical adjuvant to improve wound healing. The aim of this study was to evaluate the wound healing potential of Biarum straussiis’ (B. straussii) rhizome extract on cutaneous wounds in rats. Experimental: Adult male rats (n=18) were divided into three groups (n=6), as group A, B and C. Then, full-thickness, square shape  cutaneous wounds were created on the skin. In group A, as negative control, the wound area was only washed using normal saline solution; in group B as positive control, the wound was treated using phenytoin and the wound treatment using B. straussii rhizome extract was done in group C, as experimental subject. The progressive changes in wounds of each group were evaluated for the contraction degree on days 4,7,10 and 14. The tissue samples of the wound area were removed from each group on day 14, fixed in 10% formalin and finally stained with H&E for histological examination. Data analysis was carried out using one-way ANOVA test, followed by Tukey-Kramer test (p < /em><0.05). Results: The wound contraction was higher in group treated with B. straussii extractthan in control group at 7th, 10th and 14th days (p < /em><0.0001). The histological analysis showed a significant accelerated wound contraction, complete re-epithelialization, and tissue recovery due to the topical application of B. straussii rhizome extract. Recommended applications/ industries: It can be concluded that the rhizome extract of B. straussii is favorable for cutaneous wound healing in rats and would be considered as a medicinal plant, but further studies are required to reach more definitive results. Manuscript profile

Open Access Article

8 - The Relationship between Man and God in Ruh al-Arwāh: A Semiotic Analysis
Hāmed shams Mahmood Barāti Khānsāri

Ruh al-Arwāh fi Sharh Asmā al-Malik al-Fattāh written by Ahmad Samāni is one the most important works of the sixth century AH, devoted to the description of Divnie names. One of the main themes of the book is the relationship between man and God. Based on a structuralis More

Ruh al-Arwāh fi Sharh Asmā al-Malik al-Fattāh written by Ahmad Samāni is one the most important works of the sixth century AH, devoted to the description of Divnie names. One of the main themes of the book is the relationship between man and God. Based on a structuralist semiotic approach and by using descriptive-analytical method, the present article deals with the relationship between man and God in Ruh al-Arwāh. In the examination of the text, we look for those deep-structure elements that in the subject of God-man relationship create the semiotic systems. In the structure of the contrasts, some key elements are recognized as the main system-building factors. To this goal, we use Levi-Strauss' method, which examines the relationships of signs based on the analysis of binary oppositions. By considering the relations of signs in the book, we show that within the circle of the signs of God (as a pole) the contrast between "glory and beauty", and "wrath and forgiveness" creates a network of contrasts that are related to contrast of positive/negative dignity of man. The text synthesizes opposite elements and, by its own method of combination, resolves oppositions and contradictions. Manuscript profile

Open Access Article

9 - The Oppositional Structure of the Story of Siavash; Based on the Theory of Lévi-Strauss
Mohammad ChāhārMahāli Maryam Shabānzādeh Mahmood Hasanabādi

In the mythical-epic story of Siavash in Shāhnāmeh, "opposition" is an impressive concept and shows itself in the relationships between characters and events. Based on the theory of Lévi-Strauss, in this story, the basis of all events is two opposed principles: " More

In the mythical-epic story of Siavash in Shāhnāmeh, "opposition" is an impressive concept and shows itself in the relationships between characters and events. Based on the theory of Lévi-Strauss, in this story, the basis of all events is two opposed principles: "attribution of high value to kinship relations" and "attribution of low value to kinship relations". There are two kind of "opposition" in the story. 1. Internal opposition that refers to confrontation between Sudabeh and Siavash in the land of Iran and the harem of Kai Kāvus; this opposition provokes Siavash's pride and then his rejection; also it refers to the battle between Kai Khosrow and Fariborz, and Tus and Goudarz's controversy in favor of the two characters in the succession of Kai Kāvus. The cause of this confrontation is kinship and blood-relationship or, as Lévi-Strauss says, "attribution of high value to kinship relations". 2. External opposition that refers to the conspiracy of Garsivaz and the quarrel of Afrasiab with Siavash that leads to the death of Siavash. The cause of this confrontation is enmity and hostility or, as Lévi-Strauss says, "attribution of low value to kinship relations". Also, the principle of "attribution of high value to kinship relations" refers to the dream of Afrasiab and Siavash and the principle of "attribution of low value to kinship relations" refers to the dream of Piran Viseh and Goudarz Kashvad.  Manuscript profile

Open Access Article

10 - Studying the Conceptual Contrast in Maulana's Mathnavi ( relying on external and internal senses ) Based on the Anthropological Theory of Claude Levi-Strauss
Robabeh Abbasi Sahebi Hossein Mansoorian Sorkhgarieh Reza Forsati jooybari

Abstract       The bipolar and the contrasting theory of structure has been affected from constructional theory and Claude Levi-Strauss is the most significant theorist of this domain who by the analysis of the corners and dimensions of man's e More

Abstract       The bipolar and the contrasting theory of structure has been affected from constructional theory and Claude Levi-Strauss is the most significant theorist of this domain who by the analysis of the corners and dimensions of man's existence confronts the surrounding world. He believes that the structure of human mind, to understand the phenomena, puts every continuum in the dual opposite poles and this comprehensive mental action, ultimately, leads to dual contrasting. This approach is also seen in our mystical literary tenets. Since Maulana himself is a the founders of Islamic mysticism, his Mathnavi is a very valuable resource to talk about the mystical teachings which are overfilled with contrasting relations of apparent and internal senses together with allegorical language in the mold of fiction and by analyzing them one can illustrate Maulana's ideas in the field of anthropology. In this research, by descriptive-analytic method, and dual relations of Levi-Strauss, contrasting senses of external and internal ideas in the Mathnavi of Maulana as two opposing interactions, which have impact on each other have been studied. Manuscript profile

Open Access Article

11 - Analysis of the structure in the tales of Sohrab, Siavash, and Forud according to Strauss’s theory
parvin paykani rahman zabihi alirwza shohani mohammad taghi jahani

Abstract Levi Strauss, French anthropologist for recognizing the structure of myths breaks them into their basic components and attempts to discover their underlying causes by setting a new arrangement.  Applying Strauss’s theory to the tale of Sohrab, Siava More

Abstract Levi Strauss, French anthropologist for recognizing the structure of myths breaks them into their basic components and attempts to discover their underlying causes by setting a new arrangement.  Applying Strauss’s theory to the tale of Sohrab, Siavash, and Forud, this article is an attempt to analyze the structure of the tales using descriptive analytic method.The three aforementioned heroes, are half cast warriors in Shahnameh whose love for their fathers’ land and doing service to their mothers’ land are their common characteristics.  The binary oppositions of self vs other (Persian/ non Persian) father vs son, Patriarchy /matriarchy are three main oppositions in the stories which play pivotal role in the emergence of the tragedy.  The results obtained show that the residence of the hero in his motherland in itself creates the opposition of self vs other and plays the most important factor in his destiny.  Also encounter and battle with the half cast hero is superior to the battle with the enemy and the seemingly accidental actions of the Iranians lead to the death of the hero in the tale of Sohrab and Forud.  This is due to the opposition between the patriarchal beliefs of Iranians against the matriarchal beliefs of other cultures. Manuscript profile

Open Access Article

12 - Structural Mythology, an efficient model to explain Indo-Iranian myths Analysis of Jamshid’s story as an example
Leila Haghparast

According to the structural mythology approach, myths through the intermediary elements that they present try to remove the conflict that exists between the binary opposites. These intermediary elements constantly go to and fro from one opposite to the other so that thr More

According to the structural mythology approach, myths through the intermediary elements that they present try to remove the conflict that exists between the binary opposites. These intermediary elements constantly go to and fro from one opposite to the other so that through struggle and merging with one side or both sides find a unity to neutralize the existing conflict or rather make them less pronounced. This essay introduces the structural theory of Levi-Strauss in myth analysis and applies it to Jamshid’s story as an example to illustrate to what extent this theory functions in analysis of Persian myths. Accordingly Yameh/ Jam is a myth formed in the minds of Indians and Iranians to try and overcome the conflict between life and death by a return journey to both ends, that is man’s mortality and a wish to attain everlasting life. Although the myth cannot overcome the existing conflict completely, eventually it turns into a manifested hybrid of both the concept of life and death which was named “live death”. Manuscript profile

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