List of Articles Retailers Open Access Article Abstract Page Full-Text 1 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali Open Access Article Abstract Page Full-Text 2 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior Mostafa Ebrahimi Ismail Hassanpour Ghoroghchi Vahidreza Mirabi Serajodin Mohebi 10.30495/jsm.2021.1943025.1547 Open Access Article Abstract Page Full-Text 3 - Assessing knowledge and practice of food producers, retailers and consumers of food labels in Bostanabad محبوبه Ghochani فهیم Amini Tabok پرویز Nowrouz رضا Dehghanzadeh Reihani حسن Aslani Open Access Article Abstract Page Full-Text 4 - Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers Mostafa Setak Hajar Kafshian Ahar Saeed Alaei Open Access Article Abstract Page Full-Text 5 - Customer response to amoral behavior of retailers (Case Study: Retailers in Tehran) vahid gholizadeh mohamad rahim esfidani Iman Ahmadi