List of Articles Purchase Behavior Open Access Article Abstract Page Full-Text 1 - The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India A. Kumar H. K. Dangi A. Vohra Open Access Article Abstract Page Full-Text 2 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi Open Access Article Abstract Page Full-Text 3 - Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach SEYEDEH FATEMEH Alavi Foumani ALI Gholipour Soleimani hamidreza rezaei kelidbari 10.30495/jomm.2022.67825.1943 Open Access Article Abstract Page Full-Text 4 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company Alireza Rousta Open Access Article Abstract Page Full-Text 5 - Determining The Relationship Between Adoption Factors of P3 Sweetener through Partial Least Squares Structural Equation Modeling Approach Mohamad Aidil Hasim Juhaini Jabar Fararishah Abdul Khalid Ibnu Suryo 10.22094/joie.2022.1949917.1927 Open Access Article Abstract Page Full-Text 6 - Recommending a model to assess Women purchase behavior in social networks (A qualitative Study) Sam Rahimzadeh Holagh Reza Ebrahimzadeh Dastjerdi Alborz Gheitani Akbar Etebarian khorasgani 10.30495/jwsf.2022.1953585.1669 Open Access Article Abstract Page Full-Text 7 - Ranking of personal factors affecting insurance purchase Postponement EHSAN MOHSENZADEHSHARIFI Leila Andervazh Ebrahim albonaiemi