List of Articles Personal Brand

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  1 - Identifying and Prioritizing Personal Branding Indicators of Specialist Physicians using multi-criteria decision-making technique (SWARA)
  Malihe siavoshi Mojgan zarghamifard Mohanna sharifi
  10.30495/jhm.2022.67086.11036
  Introduction: Physicians' personal branding is one of the new areas in the medical-health system that promotes business growth and productivity. In addition, in the field of treatment and health, it also improves public health and public trust in the system. Given the i More

  Introduction: Physicians' personal branding is one of the new areas in the medical-health system that promotes business growth and productivity. In addition, in the field of treatment and health, it also improves public health and public trust in the system. Given the importance of this issue, the present study has taken a step in this direction to identify the effective indicators in creating personal branding of physicians and to prioritize them. Methods: The present study is an applied, descriptive survey. The statistical population of the present study is the specialized physicians of Bandar Abbas city and to collect data, ten specialized physicians have been selected as research experts with the snowballs technique. To analyze the data, the fuzzy Delphi method has been used to identify the effective indicators in creating the personal brand of specialist physicians and the multi-criteria decision making method (SWARA) has been used to gain weight and prioritize these indicators. Results: First, by examining the theoretical foundations of the research, 25 effective indicators for creating a personal brand were identified. Then, according to experts’ opinion answers, among the available indicators, 14 effective indicators in creating a personal brand of specialized physicians were identified. Finally, the identified indicators were confirmed and prioritized using the SWARA technique. According to the results, these indicators along with their average rank (a lower average rank indicates more importance) are experience and expertise (1.8), social responsibilities (2.6), adherence to professional ethics (3.5), credibility (4), reliability (5.1), personality traits (6.6), generosity and generosity (6.7), communication ( 8.3), authenticity (8.5), presence in social media (9.6), attire (11.4), individual performance (11.9), having personal goals (12.30) and having a personal vision (12.70) Conclusion: According to the results, the indicators that have the greatest impact in creating the personal branding of specialist doctors are related to indicators related to professional, social or cultural issues such as expertise, compliance with professional ethics, trust and credibility, social responsibilities, communication and indicators that are related to personal and individual issues such as individual performance, having a vision and personal goals, although they are influential, but have a lower priority. Specialist physicians can be more successful in the field of competition by identifying and strengthening the indicators that influence their brand. Manuscript profile
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  2 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
  Karim Esgandari Mojtaba Ramazani samane goli
  Personal branding helps a person to achieve his goals, with which individual placement can be achieved and positioned on competitors. A personal brand is valid when there is a common unity in the behavior of individuals. Not having a personal perspective, personal knowl More

  Personal branding helps a person to achieve his goals, with which individual placement can be achieved and positioned on competitors. A personal brand is valid when there is a common unity in the behavior of individuals. Not having a personal perspective, personal knowledge, personal learning, thinking, trust, and interest are like having no personal brand. Therefore, a personal brand for managers can be considered as merit. The issue of bank managers is of paramount importance with regard to competition between banks. Hence, the main purpose of this study is to examine the effect of individual brand managers on the creation of fifth-level leaders. To reach this statistical society, the heads of government bank branches in the East Azerbaijan province conduct the research. Based on snowball method, 128 people were selected as sample size. The required information was collected through a researcher-made questionnaire. The reliability of this questionnaire was calculated using Cronbach's alpha of 0.85. Finally, the conceptual model is fitted using structural equation modeling and Laser Level software. The result of the research also indicates the significant effect of the personal brand on managers on the fifth level. Manuscript profile
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  3 - The Effect of Cultural Components on Personal Brand Model Based on Individual Competencies
  Sedigheh Saemian Moghadaseh Mohamadian Hamied mirmoeini Farzaneh shahrokhy
  Introduction and Research Goal: Personal branding is a procedure that individuals and their expertise are marked as commercial brands by using it. On other words, the implementation of this procedure leads to a specific sense of recognition, and a memorable and perfect More

  Introduction and Research Goal: Personal branding is a procedure that individuals and their expertise are marked as commercial brands by using it. On other words, the implementation of this procedure leads to a specific sense of recognition, and a memorable and perfect feeling in the owner of the brand. Hence, the recognition of these fields for participation in competitive environments with a variety of management functions, and also turning the activities to multipurpose ones became one of the main requirements for skills development. With such a background, the present investigation aimed to investigate the Effect of Cultural Components on Personal Brand Model Based on Individual Competencies.Research Methodology: The collected data was obtained from 94 persons who owned brands in Iran in 2013 by using researcher made questionnaire. The reliability of the questionnaire was calculated by employing Cronbach’s alpha method, which was 0.80 The structural validity was used to check the reliability of the questionnaire, and the results validated the research tool. The data was analyzed through Structural Equation Modelling (SEM), Smart PLS software and Multiple Regression (MP), and the final model was presented in this paper.Finding: According to obtaining findings from Standardized coefficients and t-statistics, total of effective cultural components had direct and significant impact on personal brand (-2.58 < t < 2.58 and Standardized coefficients was positive)Conclusion: The results of the present research demonstrated the proper fit of the model based on the effect of the dimensions of cultural components such as Values and beliefs, motivational patterns, lifestyles, and tolerance of ambiguity on personal brand based on individual competencies in the fields of knowledge, skill and attitude. Manuscript profile
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  4 - Requirements and obstacles of the personal branding model of judicial managers in Islamic governance
  Azam Sanaei Akbar Etebarian Alborz Gheitani Ali Rashidpoor
  The purpose of this research is to identify the requirements and obstacles of personal branding of judicial managers in Islamic governance.The research was conducted in the framework of qualitative approach and using thematic analysis method.to collect data to examine t More

  The purpose of this research is to identify the requirements and obstacles of personal branding of judicial managers in Islamic governance.The research was conducted in the framework of qualitative approach and using thematic analysis method.to collect data to examine theoretical foundations; Written documents related to branding and personal branding, including books,treatises, articles, etc.,and conducting semi-structured interviews with a selection of prominent judicial managers and experts of the judiciary (high-ranking judicial staff of the judiciary from the highest level to chiefs, prosecutors, and deputies) Chief Justice of the provinces), experts and experts in the field of branding,personal branding and branding of managers, specialists in organizational behavior management and human resources, experts, university professors, etc. were discussed. After searching, checking and screening the identified sources,55 sources have related codes and were used. As a result of qualitative data analysis;65 codes,26 basic themes,6 organizing themes and2 overarching themes were identified. Based on this, the requirements include; Individual prerequisites for judicial managers' branding, organizational prerequisites for judicial managers' branding and facilitators for judicial managers' branding, and barriers to the personal branding model of judicial managers in Islamic governance including dimensions such as;Individual barriers, organizational barriers and social barriers are the branding of judicial managers Manuscript profile
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  5 - Social learning and social standing are the most effective main themes of branding public managers
  Azam Sanaei Akbar Etebarian Khorasgani Alborz Gheitani Ali Rashidpoor
  Abstract;The purpose of this research is to determine social learning and social status as the most effective main axes of managers' branding. In this research, the qualitative method-interpretive theme analysis and metacombination with the philosophical approach of pra More

  Abstract;The purpose of this research is to determine social learning and social status as the most effective main axes of managers' branding. In this research, the qualitative method-interpretive theme analysis and metacombination with the philosophical approach of pragmatism has been used. Written documents related to branding and personal branding, such as books, treatises, articles, etc., were selected as the statistical population of the qualitative section; After searching, examining and screening the identified sources, 75 sources had related codes and were used. As a result of qualitative data analysis; 207 codes, 68 basic themes, 29 organizing themes and 8 overarching themes were identified. Based on this, the branding model of public managers includes dimensions such as; Social learning, social status, expertise, development-oriented ideal, dynamics of the organization's human resource management system, individual and organizational intelligence, self-branding and trust-building. In the continuation of the research and comment on the question raised regarding the most effective aspects of the branding model of public managers; With the help of experts and data processing with the Shannon entropy method, the weight of each of the concepts and the total weight of the codes of that concept were calculated and based on the obtained weights, the dimensions were separated and ranked. And finally, the dimensions of social learning and social status were identified as the most effective dimensions of branding of managers of government organizations. Manuscript profile