List of Articles Need for Uniqueness

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  1 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
  Alireza Naalchi Kashi Elnaz Parvizinia
• Open Access Article
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  2 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
  P. Ghafari Ashtiani P. Charsetad N. Loni
• Open Access Article
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  3 - Presenting a causal model of the desire to consume green based on the need for uniqueness and the benefits of insisting on the idea: the role of consumer
  Ahmad Rastegar Mohammad Hassan Seif Davoud Rastad sima alizadeh
  10.30495/jisds.2023.73279.11898
• Open Access Article
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  4 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
  alireza nalchi kaashi mohsen rasoulian hossein bujaari