List of Articles Need for Uniqueness

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  1 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
  P. Ghafari Ashtiani P. Charsetad N. Loni
  In many developing countries, many individuals (especially young people) view foreign brands as a status symbol. This paper explores the various factors affecting consumer preferences for foreign brands. College students in Arak City were surveyed, and st More

  In many developing countries, many individuals (especially young people) view foreign brands as a status symbol. This paper explores the various factors affecting consumer preferences for foreign brands. College students in Arak City were surveyed, and structural equation modeling was used for data analysis. The results show that a need for uniqueness has a direct effect on attitudes toward foreign brands. Moreover, emotional value and social value have a greater effect on purchase intention toward foreign brands. Manuscript profile
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  2 - Presenting a causal model of the desire to consume green based on the need for uniqueness and the benefits of insisting on the idea: the role of consumer
  Ahmad Rastegar Mohammad Hassan Seif Davoud Rastad sima alizadeh
  10.30495/jisds.2023.73279.11898
   In the recent years, the attention to the environmental issues has increased in our country. Greenconsumption desire increases awareness and sensitivity to the environmental conservation and consumption inproducts, and the results of this matter are optimally util More

   In the recent years, the attention to the environmental issues has increased in our country. Greenconsumption desire increases awareness and sensitivity to the environmental conservation and consumption inproducts, and the results of this matter are optimally utilize of energy resources, reduce waste and wastegeneration, reuse reusable equipment and recycle. The goal of this research is to presenting a casual model ofthe Green consumption desire based on need for uniqueness and self- expressive benefi, considering the role ofconsumer innovativness and psychological factors among employees of South Pars National Gas Company.Forthis purpose, 291 students were selected by a random sampling method and anserwd to the self-reportquestionnaire including scales of need for uniqueness (Jia and Janshah, 2018), self- expressive benefit (Jia andJanshah, 2018), consumer innovativness ( Rainey and Irma, 2018), green consumption attitude (Chen and Deng,2016), perceived behavioral control (Chang, 2019), subjective norm (Chang, 2019) and willingness to greenconsumption (Kafulao, 2014). The research method is a descriptive of the correlation type. The results of thepath analysis showed that the indirect effect of the need for uniqueness and self- expressive benefit on thewillingness to green consumption through consumer innovativness, green attitude, subjective norm andperceived behavioral control is positive and significant. Also consumer innovativness has an indirect andpositive effect on willingness green consumption through the mediation of green attitude, perceived behavioralcontrol, and subjective norm  Manuscript profile
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  3 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
  alireza nalchi kaashi mohsen rasoulian hossein bujaari
  In this study we examined customers behavior and the effect of  individual characteristics (it means tendency to be different from others and tending to foreign brands) and brands characteristic(it means perceived quality and emotional value) on intention to buy go More

  In this study we examined customers behavior and the effect of  individual characteristics (it means tendency to be different from others and tending to foreign brands) and brands characteristic(it means perceived quality and emotional value) on intention to buy goods with foreign brands in comparison with goods that have local brands. There are 850 customers in Iran that cooperate in this estimate.studyis to be applied and is of surveying type It used from questionnaire and sampling by Kokran formula. This study examind relationship between variables by structural  equation model and reached to following this result. Need to be individual among customers is effective in tendency to foreign goods. Increased in tendency to foreign goods,canses customers think that foreign brands quality and emotional value are better. increased acceptance of foreign brands perceived quality and emotional  value results in an increase in buying foreign brands.   Manuscript profile