This research in aimed at assessing and measuring systematic and unsystematic risks affecting petrochemicals listed on Tehran stock exchange with a financial-marketing approach in two stages to be analyzed and the analysis of the payment. In the first stage, quantitativ More
This research in aimed at assessing and measuring systematic and unsystematic risks affecting petrochemicals listed on Tehran stock exchange with a financial-marketing approach in two stages to be analyzed and the analysis of the payment. In the first stage, quantitative assessment of systematic and unsystematic risks is filled with a financial approach. As a result of these calculations, it was found that the greatest risk to the stock returns of petrochemical companies threatens, due to the cultural and economic and political factors and technology and the internal factors have less effect on the risk of stock returns of petrochemical companies. In the second stage, it is measured qualitative (rating) systematic and unsystematic risk with marketing approach.
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The purpose of the present study is supposed to be assessing and measuring systematic and unsystematic risks that are affecting petrochemical companies listed on Tehran Stock Exchange Market with a financial -marketing approach in two stages. In the first stage, quantit More
The purpose of the present study is supposed to be assessing and measuring systematic and unsystematic risks that are affecting petrochemical companies listed on Tehran Stock Exchange Market with a financial -marketing approach in two stages. In the first stage, quantitative assessment of systematic and unsystematic risks is done based on financial approach using downside risk and arbitrage pricing model. As a result of these calculations, it was found that downside risk of portfolio stock returns of companies accepted in Tehran stock market was greater than risk of portfolio stock returns and the greatest risk to the stock returns of petrochemical companies threatens, due to the cultural and economic and political factors and technology and the internal factors have less effect on the risk of stock returns of petrochemical companies. In the second stage, qualitative measurement (rating) of systematic and unsystematic risk was performed based on the marketing approach. The following results were obtained: crude oil price fluctuations, lack of attention to environmental standards, political developments, especially global sanctions and cancellation of the contracts with foreign companies and changes in the exchange rate are among the factors that increase in the systematic risk in the petrochemical industry.
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Financial marketing is finance science in market making as interaction between finance and marketing. The goal that, developing in investment and finance knowledge the goal of this paper is presenting new paradigm. Research finding show that first, presenting new patter More
Financial marketing is finance science in market making as interaction between finance and marketing. The goal that, developing in investment and finance knowledge the goal of this paper is presenting new paradigm. Research finding show that first, presenting new pattern as entitle financial marketing mix (FMM). Second, based on this pattern, can definition suitable strategy.
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This research was conducted with the aim of investigating the financial marketing model of the Melli Bank of Iran with an emphasis on customer segmentation. This research is of a mixed type and is developmental-applicative in terms of purpose, and it was carried out in More
This research was conducted with the aim of investigating the financial marketing model of the Melli Bank of Iran with an emphasis on customer segmentation. This research is of a mixed type and is developmental-applicative in terms of purpose, and it was carried out in a descriptive-survey manner. the statistical population includes experts and employees of Melli Bank of Iran and university professors and elites in the field of marketing, and 385 people were selected using Cochran's formula. The tool included a questionnaire and structural equation modeling and SPSS and PLS software were used to analyze the data. Based on the results, the financial marketing model in the Melli Bank of Iran was designed with an emphasis on customer segmentation in 6 main dimensions of causal conditions, interveners, central category, strategies and consequences, and causal conditions have a significant effect on the financial marketing phenomenon with a significance of 51.673; Also, the influence of background conditions and intervening conditions on the phenomenon of financial marketing was confirmed with significance, 41.965 and 40.074, respectively; Also, other relationships were investigated and all hypotheses were confirmed.
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