List of Articles Diffusion Theory

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  1 - Developing a Model for Software-as-a-Service Adoption
  E. Haji Ahmadi B. Kheiry
  Purpose: The goal of this paper is to investigate the effective factors on managers’ behavioral intention for software as a service adoption. Methodology: The factors identified from Technology Acceptance Model, Innovation Diffusion Theory and the study of Benlian More

  Purpose: The goal of this paper is to investigate the effective factors on managers’ behavioral intention for software as a service adoption. Methodology: The factors identified from Technology Acceptance Model, Innovation Diffusion Theory and the study of Benlian & Hess (2011).The data were collected on top and middle managers using a structured questionnaire. A total of 370 questionnaires were completed. Results are analyzed by structural equation modeling, a path diagram generated and sixteen hypotheses tested using LISREL and SPSS software. Findings: five of the hypotheses were accepted. The results reveal that consumer behavioral intention for saas adoption affected by perceived consumer ease of use, marketing efforts and social influence. Research limitation: Other factors might have been identified and added to the conceptual framework. The timeframe of data collection was very specific. The large sample size and its apparent representativeness encourage confident generalization of the findings. Managerial Implications: marketers now have clear evidence that perceived consumer ease of use, marketing efforts and social influence are important factors that affecting consumer behavioral intention, and should plan their intelligence gathering and campaign strategy accordingly. Manuscript profile
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  2 - Explaining the state of medical science and medicine in the Islamic world of the Abbasid era (132-656 AH) and the ways of transferring it to the West (Europe)
  Batool Rabiei Boshra Delrish Elham Malekzadeh Koorosh Fathi
  10.30495/hstr.2023.1974885.1804
  As it stands today, medical science did not grow and develop overnight. This science has been formed due to the efforts of millions of people throughout the history of mankind. Meanwhile, the fact is that one of the standard bearers of this sacred responsibility (medica More

  As it stands today, medical science did not grow and develop overnight. This science has been formed due to the efforts of millions of people throughout the history of mankind. Meanwhile, the fact is that one of the standard bearers of this sacred responsibility (medical sciences) are Muslims. Muslims, during the Abbasid era, have developed this science more than any other civilization. Therefore, in this article, an attempt has been made to highlight the fact that the Renaissance of Europe is partly indebted to the inventions and discoveries of Islamic medicine of the Abbasid period, and the ways of transferring this science from the East to the West are documentedIn the upcoming research, in order to explain and analyze the progress of medical knowledge in the Abbasid era and the ways of its transfer to the West, the "diffusion theory" is used as the theoretical framework of the work. Based on this, the influential origin in the field of medical knowledge of the Islamic world in the Abbasid era is taken into account, and the influential destination is the Western civilization, and the ways and channels of transmission are mentioned along with its obstacles. The findings of the research show that medical knowledge was one of the first sciences that the Islamic world learned based on the medical data of Iran, India and Greece, and then developed it in the best possible way and spread it to other societies. Manuscript profile
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  3 - Studding Democracy Convergence in Developing Countries: A Spatial Econometric Approach
  Seyed Kamal Sadeghi mohsen pourabdollahan Parviz Mohamadzadeh zahra karimi parvin alimoradi afshar
  The purpose of this paper is to study empirically the convergence of democracy in developing countries. For this purpose, the spatial econometric and panel data approach was used during the period 1990- 2014. The results show that the geographic proximity of countries h More

  The purpose of this paper is to study empirically the convergence of democracy in developing countries. For this purpose, the spatial econometric and panel data approach was used during the period 1990- 2014. The results show that the geographic proximity of countries has a positive and significant effect on democracy. In other words, on average, the increase in the level of democracy in the geographic neighbors has led to a 6 percent increase in democracy, which reflects the political influence of each other. Also, foreign aids does not have a significant effect on the spread of democracy in developing countries. In general, the spatial effects of democracy or the theory of diffusion in developing countries are confirmed. Therefore, According to the theory of diffusion and convergence of democracy, increase or decrease in democracy in a country can increase or decrease democracy in neighboring countries. Manuscript profile
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  4 - The Explanation of Decision Making Process in Establishing Of the Entrepreneurship in Rural Areas, With Emphasis on Gender Approach (Case Study: Souleghan District)
  Fazileh Dadvarkhani Somayeh Mosavi
  The aim of this empirical research is to analyze the factors influencing women's decision- making regarding adopting the entrepreneurship. In another word it evaluates the main factors which are effecting on extension of innovation adoption finalizing the adoption of en More

  The aim of this empirical research is to analyze the factors influencing women's decision- making regarding adopting the entrepreneurship. In another word it evaluates the main factors which are effecting on extension of innovation adoption finalizing the adoption of entrepreneurship between rural women. The research concentrated on research in villages such as of Kan district that have considerable amount of entrepreneurs. The data has been collected by questionnaire on the base of Likert model and the documentary method as well, interviews . All entrepreneurs' women in the research area have been chosen, so no random selection is used. The statistical population of the research is the entrepreneurs family who growing and selling plants and flowers and living in 4 villages of the souleghan district.The research statistical population is 2,713 people, which include 667 households in the study area. All recipients of entrepreneurship and innovation that living in the 4 villages of Kan- souleghan are included in the sample population of the research ,that they are about 82 men and their wives.The data has been collected through the field work and library- base .they have been collected by questionnaires, interviews, books and various methods. The results shows that the family and social factors and personality of respondents have a greatest impact on the decision-making process of women in accepting an entrepreneurship, as well as their speed to make a decision. Finally, in the next step economic factors play a considerable role in this process and to their acceptance of an innovation. Manuscript profile
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  5 - Strategic Analysis of Mobile Value Added Services (M-VAS) Market in Iran Using the System Dynamics Approach
  Mohammad Ali Valafar naser hamidi mahmood alborzi Seyed Javad Iranban Fard
  Despite the launch of mobile app markets in Iran, these markets have not been able to capture a significant market share under a highly competitive environment. Therefore, it is very important for industry managers to review and improve the acceptance process of these m More

  Despite the launch of mobile app markets in Iran, these markets have not been able to capture a significant market share under a highly competitive environment. Therefore, it is very important for industry managers to review and improve the acceptance process of these markets. After identifying the factors influencing the acceptance and attractiveness of marketplaces, this study examined the network effect by providing a dynamic model based on bass diffusion theory and modeled and simulated the studied market. This was done by presenting dynamic hypotheses, plotting causal loop diagram (CLD), stock-flow diagram (SFD), and entering mathematical equations in Vensim software. Then, after validating and ensuring the correctness of the model's performance, two different policies were implemented in the model. The research findings show that under the pressure of the Play Store, Iranian markets are still forced to improve their services and at the same time try to reduce the competitive distance with it. These marketplaces need to reconfigure their existing resources and core competencies, given the market dynamics and to gain emerging opportunities. Manuscript profile