List of Articles Customer-Based brand equity

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  1 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
  Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar
• Open Access Article
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  2 - Effects of Brand Experiences on the Customers Willingness to Pay More
  K. Raissifar H. Bakhtiari M. Taheri