List of Articles Brand Commitment

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  1 - Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions
  Mohammad Kashani Karim Hamdi Mehrdad Navabakhsh
• Open Access Article
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  2 - The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students
  Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez
• Open Access Article
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  3 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
  zahra mohammadi faranak khodayari sedigheh tootian
• Open Access Article
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  4 - Studying the relationship between brand and consumer (case study: electrical home appliance)
  fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف
• Open Access Article
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  5 - Investigation of the Relationship between Product Involvement and Brand Commitment
  M. A. Abdolvand F. Nickfar
• Open Access Article
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  6 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
  F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf
• Open Access Article
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  7 - The Influence of Social Media on Brand Commitment and Brand Loyalty
  Mohammad Ali Abdolvand Elham Honarisharif
• Open Access Article
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  8 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
  Fariba Rahmati Peiman Valipour
• Open Access Article
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  9 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
  سید هادی  سید فضلی vahidreza mirabi karim hamdi