List of Articles Brand Associations

• Open Access Article
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  1 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
  Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar
• Open Access Article
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  2 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
  A. H. Ebrahimi B. kheiry S. Yadegari
• Open Access Article
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  3 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
  Rasoul Tarighi Hossein Ahmadi Maliheh Salehi Rostami
  10.30486/4s.2022.1951579.1017
• Open Access Article
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  4 - The role of social status of brand equity on customer invocations the brand of equatic complexes
  Zahra Aminiroshan Elham Khoshbakht Ahmadi Seyed Morteza Azimzadeh
  10.30486/4s.2022.1957642.1041
• Open Access Article
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  5 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
  Niloofar Amousa Mehdi Zakipour
• Open Access Article
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  6 - تأثیر ادراک مصرف‌کنندگان از کشور مبدا برند بر ارزش ویژه‌ی برند محصولات
  عباسعلی کدیور
• Open Access Article
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  7 - The Effect of Word of Mouth Advertising on Customer Preferences
  siyamak farrokhi ali Yavari jafar beikzad