List of Articles کیفیت فنی

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  1 - Designing a Model to Online Shopping Behavior Based on the Quality of Sites
  Mahmoud Naderi Bani Mahdi Al Husseini almodarresi adeleh dehghani ghahnavi Mohammad Mahdi afshar
  The purpose of this research was to provide a comprehensive model of the determinants of online shopping behavior based on site quality. This research was descriptive and Applied Survey. The populaition of research was M.A students with entrance of 1393 in Yazd Universi More

  The purpose of this research was to provide a comprehensive model of the determinants of online shopping behavior based on site quality. This research was descriptive and Applied Survey. The populaition of research was M.A students with entrance of 1393 in Yazd University. 212 sample were chosen based on Cochran formula and by classes sampling. The data collection instrument was questionnaire. data analysis was performed by little squares and by helping of Smart Pls2/0 and Amos23 softwares. Findings showed that technical, appearance and content quality of website Positive affect intention to internet purchase (P<0/05). Manuscript profile
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  2 - esigning a Model for Evaluating Customers’ Perceived Service Quality in Iranian State Banks
  Seyed Alireza Seyedsalehi
  In recent years, special attention has been paid to the concept and models of service quality. Considering different influence of contextual factors on the number of indices or the number and concept of service quality, many researchers emphasize on designing localized More

  In recent years, special attention has been paid to the concept and models of service quality. Considering different influence of contextual factors on the number of indices or the number and concept of service quality, many researchers emphasize on designing localized and service-specific quality assessment models. This research tries to design a model for evaluating customers’ perceived service quality in Iranian banks by doing quantitative and qualitative research. To this end, using exploratory and confirmatory factor analysis we designed a model which includes 24 indices and 4 quality dimensions such as: technical quality of output, functional quality of process, behavioral quality, and services context quality. This model has unique characteristics which reflect Iranian banking industry specific conditions and circumstances. Manuscript profile
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  3 - Determining The Dimensions of Service Quality in Banking Industry: Examining The Gronroos Model in Pasargad Banks of the Northwest of Iran
  Soleyman Iranzadeh Hossien Emari Saeed Bakhshayesh
  The main objective of this research is to determine the dimensions of service quality in the banking industry of Iran. For this purpose, we compared the Gronroos Services Quality Model with the data collected from the statistical population of the research. This researc More

  The main objective of this research is to determine the dimensions of service quality in the banking industry of Iran. For this purpose, we compared the Gronroos Services Quality Model with the data collected from the statistical population of the research. This research is an applied research and its strategy is casual. The standard questionnaire was used for collecting the data. The statistical population of the research included the customers of Pasargad banks of the Northwest who had current accounts at this bank. 287 customers of this bank were selected through cluster sampling and were studied. After confirmatory factor analysis and drawing the path diagram using Lisrel software, it became clear that the variable of functional quality of services has a direct significant effect on the mental image and perceived service quality. Also, the technical quality has a direct significant effect on the mental image and perceived service quality and finally the direct effect of perceived service quality on the customer satisfaction was proved. So, knowing the key dimensions of the quality of services in this industry and planning for their improvement can increase the satisfaction of customers and the productivity of this industry.            Manuscript profile