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Open Access Article
1 - The Role of Social Networks as a Medium to Build Brand Equity
Babak Farbodnia Ali Akbar Farhangi Mohammad SoltanifarThe purpose of this paper is to examine the role of virtual social networks based on brand equity is, to determine the social network of the beehive raised by Smith, who has seven components: identity, presence, sharing, standing, group relations and to review and discu MoreThe purpose of this paper is to examine the role of virtual social networks based on brand equity is, to determine the social network of the beehive raised by Smith, who has seven components: identity, presence, sharing, standing, group relations and to review and discuss brand equity model of Aaker's brand equity is used. This research led to a structured model was based on the above theory, that our understanding of the relationship between the use of virtual social networks and increase brand equity. Data were collected in three ways: structured interviews, direct observation and questionnaires carried out several social networks. Combined research methods (qualitative / quantitative) were selected for the study. The population of this study included members of the social network Facebook, which actively react to the Nike brand. And random cluster sampling available with a choice of several behalf of the representatives of the brand and distribute a questionnaire with 33 questions was conducted among 384 of our customers. For data analysis and hypothesis testing research version of the software SPSS, LISREL and SMARTPLS tests using structural equation modeling (SEM) and confirmatory factor analysis (CFA) was used. The results show the influence of variables "identity", "share", "Fame", "relationships", "dialogue" and "Group" on brand equity. It should be noted that the variable "presence" had no significant effect on brand equity. Manuscript profile -
Open Access Article
2 - The value of tourism Village KANDOLE Kermanshah using logit model
Sayed tajedin mansoori Haydar jahanbakhshBackground and Objective: One of ecologically sustainable development, the value of natural capital and national. This concept brings us to the questions about the valuation of environmental guidelines that can occur in financial levels. Method: In this study, to measu MoreBackground and Objective: One of ecologically sustainable development, the value of natural capital and national. This concept brings us to the questions about the valuation of environmental guidelines that can occur in financial levels. Method: In this study, to measure the willingness to pay (WTP) logit model was used based on the maximum likelihood method, model parameters were estimated. For this purpose, the survey included 100 visits tourist village KANDOLE city of Kermanshah, randomly selected in October 1394 were used. Findings: The results of this study showed that the average willingness to pay to visit the historical-tourist village based on logit, 16240 rials. Discussion and Conclusion: So this village due to the large number of visitors during the year, a significant recreational value, the value for policy makers and decision makers, provides justification to support the environmental quality of the area and prevented from degrading them. Factors affecting the willingness to pay, including age, education, family size, income and social security is the satisfaction. Manuscript profile -
Open Access Article
3 - Preparation of Tantalum Pentoxide Nanoparticles by Laser Ablation and Design of Nano biosensor as its Application
M. Yousefi M.R. Hantehzadeh -
Open Access Article
4 - Lyrical Comparison of Bijan and Manijeh in Firdausi’s Shahnameh with Alamas Khan Kandoleei’s Shahnameh
Mostafa RadmardFirdausi’s Shahnameh which is in epical field of universal division point of view, is not bare of lyrical aspects. With no doubt, paying attention to Firdausi’s Shahnameh and at the result, composing epic of kings among different Iranian clans is so importan MoreFirdausi’s Shahnameh which is in epical field of universal division point of view, is not bare of lyrical aspects. With no doubt, paying attention to Firdausi’s Shahnameh and at the result, composing epic of kings among different Iranian clans is so important that they are thinking of recomposing stories of Shahnameh in their own language. Among Kurdish clan, because of their close cultural and lingual attributes to Persian language, the motivation contains a special manifestation. The paper tries to explore Bijan and Manijeh story of Almas Khan Kandoleei’s Kurdish Shahnameh which is an epical sample and an imitation of Firdausi’s Shahnameh. The paper explores it in lyrical view and in two amorous and emotional (apology, vinous, demand and request, plaint, satire and mocking, praise and worship, lament, glory and lampoon) couplet fields. Then, considering cultural parameters of two Persian and Kurdish languages, in addition to frequency of lyrical objects, their common and different aspects will be determined. Manuscript profile -
Open Access Article
5 - Lyrical comparison of Bijan and Manijeh in Firdausi’s Shahnameh with Alamas Khan Kandoleei’s Shahnameh
Mostafa Radmard Mir Jalalodin Kazzazi Mohammad Ali Daoodabadi FarahaniFirdausi’s Shahnameh which is in epical field of universal division point of view, is not bare of lyrical aspects. With no doubt, paying attention to Firdausi’s Shahnameh and at the result, composing epic of kings among different Iranian clans is so importan MoreFirdausi’s Shahnameh which is in epical field of universal division point of view, is not bare of lyrical aspects. With no doubt, paying attention to Firdausi’s Shahnameh and at the result, composing epic of kings among different Iranian clans is so important that they are thinking of recomposing stories of Shahnameh in their own language. Among Kurdish clan, because of their close cultural and lingual attributes to Persian language, the motivation contains a special manifestation. The paper tries to explore Bijan and Manijeh story of Almas Khan Kandoleei’s Kurdish Shahnameh which is an epical sample and an imitation of Firdausi’s Shahnameh. The paper explores it in lyrical view and in two amorous and emotional (apology, vinous, demand and request, plaint, satire and mocking, praise and worship, lament, glory and lampoon) couplet fields. Then, considering cultural parameters of two Persian and Kurdish languages, in addition to frequency of lyrical objects, their common and different aspects will be determined. Manuscript profile -
Open Access Article
6 - A Study on the Effects of Teaching Philosophy with Community of Inquiry Method on Questioning and Attitude to Creativity to the Blind Students
Leila Akrami Amir Ghamarani Sedigheh AghalarBackground: Philosophy for children have important role in challenging and creativity thinking for children. Objective: The aim of this research was to study the effects of teaching philosophy with method community of inquiry on questioning and attitude to creativity to MoreBackground: Philosophy for children have important role in challenging and creativity thinking for children. Objective: The aim of this research was to study the effects of teaching philosophy with method community of inquiry on questioning and attitude to creativity to the blind students with 9-11 age group. Some 28 blind girls and boys students were selected randomly to carry out the test. Method: Some 14 persons for experimental group and some other 14 persons for control group were selected with simple random sampling method. The samples were assessed by questioning and CAS questionnaire. To study hypothesis, experimental (pre-test- post- test) method was employed and then community of inquiry Lipman, Robert fisher and Philip cam thinking stories they were used to teach them. Data were analyzed using ANCOVA. Results: Findings showed that, philosophy for children with method community of inquiry caused improvement of questioning (0/001) and attitude to creativity (0/001) of blind girls and boys were improved. Discussion: Philosophy for children have important role, in reinforcement questioning, critical thinking and creativity for blind child. Manuscript profile -
Open Access Article
7 - Effect of mineral water of Kandovan's spring on calcium oxalate kidney stone in adult male rats
fatemeh rasoulian alireza sadeghipourUrolithiasis is a worldwide problem, sparing no geographical, cultural, or racial groups. In the present study, effect of Kandovan’s mineral water on calcium oxalate crystallization was studied in adult male rats. Crystallization of calcium oxalate was induced by MoreUrolithiasis is a worldwide problem, sparing no geographical, cultural, or racial groups. In the present study, effect of Kandovan’s mineral water on calcium oxalate crystallization was studied in adult male rats. Crystallization of calcium oxalate was induced by adding ammonium chloride and ethylene glycol in drinking water for 3 and 35 days, respectively. Control group was treated by drinking water. Experimental group were treated by Kandovan’s mineral water for 38 days. After 38 days, animals were anesthetized by ether and left kidneys removed and put them in buffered formaldehyde. Specimens were prepared for histological studies and stained by H&E. results showed that treatment of Kandovan’s mineral water decreased number of crystals in kidney sections of experimental animals in comparison with control group. Also, administration of mineral water decreased tubule-interstitial damages in treated animals. So, the mineral water could prevent formation of primary nucleus of kidney stones. Manuscript profile -
Open Access Article
8 - The investigation of Role of Teaching Philosophy to Children on Reduction of Outflow and Inflow of the Anger on Male Students in High School of 14th Educational district in Tehran.
maryam jenabzadeh rodbare FAHIMEH ansarian ezaatollah naderiThe aim of this study is to investigate the level of reliabilityof teaching philosophy (p4c) inActivitieseducation, on anger management of male junior students of public high schools of the14thdistrict of Tehran.This study is an applied research project that was conduct MoreThe aim of this study is to investigate the level of reliabilityof teaching philosophy (p4c) inActivitieseducation, on anger management of male junior students of public high schools of the14thdistrict of Tehran.This study is an applied research project that was conducted with quasi-experimental method and preliminary and final test with a control group without randomly selection.The study sample contains all high school male students of the 14th district ofTehran enrolled in the academic year of2014-2015.The sample size of the study was60students that were non-randomly placed in two groups of 30experimental and 30control subjects.After running the PhilosophyforChildren program,in order toassess students’ strategies to control their anger, the researcher used the State-Trait Anger Expression Inventory- 2 Spielberger(STAXI-2).In order to test the hypothesis, ANCOVA, the analysis of covariance was used. In conclusion, the findings of this study the researcher general question whether the growing activities of teaching philosophy to children in the planning and control anger out on secondary school students is effective or not, call the validity and reliabilityof the programof Philosophy for Children in anger management in teens Vgnjandn its production operations, Barrick component, the Control Anger adolescents Weber other components, namely a reduction in anger, did not approve. Manuscript profile -
Open Access Article
9 - The Effect of Education on Philosophical Context on Creativity in Sixth Grade Students
abbas shahvali Reza Pasha saeed bakhtiarpour Behnam Macvandi alireza heidareeThe purpose of this study was to investigate how the effect of education on philosophical deductive method on the creativity of sixth grade male students. The method of this study was experimental and pre-test and post-test with control group. The statistical population MoreThe purpose of this study was to investigate how the effect of education on philosophical deductive method on the creativity of sixth grade male students. The method of this study was experimental and pre-test and post-test with control group. The statistical population consisted of all male students in sixth grade in Dezful city. Using multistage cluster random sampling, 48 students were selected from two schools of Dezful and 25 and 23 students in two classes and two groups were randomly divided into two groups: experimental and control Were replaced. From both groups, the pre-test of creativity of the form of B-Tournas was performed and then the method of teaching philosophical scholarship was carried out in the experimental group and did not receive the educational control group. Results obtained or descriptive and inferential methods (Levin's test, Kolmogorov's test -Symenof, ANOVA, and ANOVA) were described and analyzed. The results showed that the use of cognacoflosophy increased the creativity of students in the experimental group compared with the control group.(p < 0/05) Manuscript profile -
Open Access Article
10 - Identification of Flora and Life Forms of Plants in Kandovan (East Azarbaijan)
Zh. ToupcvhiKandovan is located in the north west of Iran in the province of east Azarbaijan. Its geographical position is 46ْ 10′ to 46 ْ 20َ and 37 ْ 42َto 37 ْ 52َ. This survey carried out at elevations of 1800-3200 m from sea level. The aim of this project was the collect MoreKandovan is located in the north west of Iran in the province of east Azarbaijan. Its geographical position is 46ْ 10′ to 46 ْ 20َ and 37 ْ 42َto 37 ْ 52َ. This survey carried out at elevations of 1800-3200 m from sea level. The aim of this project was the collection and identification of plants grown in its 7000 hectares of range land. During two seasons about 400 plant samples were collected and identified in herbarium. In this project 256 species were identified to belong to 153 genus and 37 families. The most important plants families that collected in this region belonged to Asteraceae, Fabaceae, Lamiaceae, Brassicaceae and Apiaceae. Asteraceae (40 species), Fabaceae (29 species), Lamiaceae (25 species), Brassicaceae (22 species) and Apiaceae (16 species) were the dominant species in the area, respectively. The life forms of these species were determined by using of Raunkierُs method and they consist of 58.20% Hemicryptophytes, 30.07% Therophytes, 1.17% Phanerophytes, 5.85% Chamaephytes and 4.68% Geophytes. Manuscript profile -
Open Access Article
11 - Hero and Anti-Hero in Rustam Nameh Epic by Almas Khan Kandulei Kermanshahi
khalil begzadeh shahnaz geravandiAlmas Khan Kandulei Kermanshahi is an epic, native poet who’s epic and lyrical stories are in Guranian Kurdish and one of epic collections is Rustam Nameh concerning with Iran troops, Rustam head of group and devil troops by heading Zeus weird. This study aims to MoreAlmas Khan Kandulei Kermanshahi is an epic, native poet who’s epic and lyrical stories are in Guranian Kurdish and one of epic collections is Rustam Nameh concerning with Iran troops, Rustam head of group and devil troops by heading Zeus weird. This study aims to assign and analyze the hero character as well as anti-hero in epic of Rustam Nameh due to descriptive-analytical methods, it concluded that hero and anti-hero are the same in physical fighting, and tools and methods, but their goals are diabolical, because hero relies on metaphysical powers, to save the appetitive, fair, generosity, sympathy and braveness that is human’s requirement in all careers, but anti-hero is agent of evil, darkness, trickery, and enemy, besides, the poet sometimes, illustrates himself in illustrating hero personality, it is as if heroes of epic story are a covering means to express the human’s views of humanity of Almas Khan Kandulei Kermanshahi whose legends, the epic stories and customs. Manuscript profile -
Open Access Article
12 - The Function of Irony in Jang Nameh-ye Nader By Almas Khan Kandouleh'ei
Zahra Gharib Hosseini Hamid Jafari Maryam KaryanySimile, metaphors, irony, and imagery are the main fundamentals of traditional rhetoric that help the poet to create imaginative images. Meantime, irony is more applicable in transmitting ideas and experiences due to its connection with the popular people’s langua MoreSimile, metaphors, irony, and imagery are the main fundamentals of traditional rhetoric that help the poet to create imaginative images. Meantime, irony is more applicable in transmitting ideas and experiences due to its connection with the popular people’s language and using the sources of people's customs and beliefs. In this paper, in order to study and identify irony in people's culture better, Nader Almas Khan Kondoleh's Jangnameh has been studied in a descriptive-analytical way. This poem was written in 12 century AH and is considered as an epic work in the Kurdish language. In this study,it has been studied in a descriptive-analytical way.An examination of irony in Nader's system of Jang Nameh shows that he was aware of the unique role of irony in the spread of language, and the preservation of social customs, has made extensive use of this literary technique. Ironies are some of his own literary achievements and they have enriched the language of his poetry. It is noteworthy that most of the ironies that originate from human emotions or have a deep mythological, doctrinal, and social underpinning have also helped to reinforce the epic aspects. This shows the poet has not been unaware of these ironic implications. Also, the poet's adherence to religious principles has caused many ironies to have a deep belief structure in his poetry. Ironies are some of his own literary achievements and have enriched the language of his poetry. Manuscript profile -
Open Access Article
13 - On the Evaluation of the Tourist Satisfaction from Tourism Product using HOLSAT Model (Case Study: Kandovan Village)
A. Shamsoddini S. Hazeri B. Zainali Z. ArboniIn the present decade, attracting tourists has been one of the key factors contributing to the success of tourism industry and consequently the economic prosperity of countries. In this regard, rural tourism can play a fundamental role in the development of villages. Co MoreIn the present decade, attracting tourists has been one of the key factors contributing to the success of tourism industry and consequently the economic prosperity of countries. In this regard, rural tourism can play a fundamental role in the development of villages. Considering the natural attraction and tourism potentials in Kandovan village and also, considering the fact that the satisfaction of tourists from the product and destination of tourism has an undeniable role in attracting tourists, the present study aims to assess tourist satisfaction with the tourism product of the Kandovan village, using HOLSAT model. This model can evaluate tourist satisfaction through analysis of their expectation from and the performance of the destination. Considering that the size of the statistical population was unknown, 200 tourists were selected as the sample. This was an applied-developmental study using a descriptive-analytical design. The data was collected through questionnaire and interview, and SPSS and Excel were used for data analysis. The results of studying tourist satisfaction from Kandovan village in HOLSAT model suggests that satisfaction of tourists from the tourism product of Kandovan village was in the scenario (WIN) and the tourists were satisfied with the tour. Moreover, the results of the multivariate regression model showed a significant relationship between the dimensions of tourism product and tourist satisfaction. Manuscript profile -
Open Access Article
14 - Assessing the Capacity of the Social Board Tourism in Kandovan Vilage, East Azarbayjan Province
Abolfazl GhanbariThe purpose of this study was to evaluate and assess the social carrying capacity of tourism in the region of Kandovan. For this purpose, in 1394, the documentary approach, survey and questionnaire is used. For data analysis software from SPSS and AMOS Structural Equati MoreThe purpose of this study was to evaluate and assess the social carrying capacity of tourism in the region of Kandovan. For this purpose, in 1394, the documentary approach, survey and questionnaire is used. For data analysis software from SPSS and AMOS Structural Equation Model of the software environment used. The results show that the effectiveness of the host society's attitude to tourism social carrying capacity of the host society in the region of Kandovan, /254, which has less impact on the variables on each other. The impact of tourist arrivals and cultural changes in lifestyle, particularly social behavior in society 1/022 host and the host communities’ satisfactory effect of determining the carrying capacity of social infrastructure on tourism, is 1/480. The impact of satisfaction tourists determining the carrying capacity of the social infrastructure of tourism, /517 and the effects of individual variables and changes in underlying values of the host society of the host society is 1/465. Thus, the effect of individual variables and the underlying host society's changing values of society /727 guests and finally the effect of population density on tourism social carrying capacity of the host society /460 and the effect of population density on tourism social carrying capacity in terms of society's guests /761. Manuscript profile -
Open Access Article
15 - Analysis of the impact of lifestyle changes on the rural housing model Case study: Kandovan village
soheyla bakhtar elnaz Abizade,The expansion and influence of the media in rural areas And new technologies Lifestyle has affected rural areas, And these changes, Physical space of rural areas, In particular, rural housing has undergone changes. according to imprtance of subject The present study was MoreThe expansion and influence of the media in rural areas And new technologies Lifestyle has affected rural areas, And these changes, Physical space of rural areas, In particular, rural housing has undergone changes. according to imprtance of subject The present study was conducted to investigate lifestyle changes in the housing model in Kandovan village The present research is applied in terms of objective and descriptive-analytical in term of nature. The statistical population is 450 people in Kandovan villageThe sample size was estimated to be 207 according to the cochran's formula. The distribution of samples in the village was systematic random. for analyze the subject In the lifestyle changes section of the 3 indicators in the form of 54 Items And in the housing model section of 4 indicators in the form of 24 Items Based on the studies of other researchers, it was used in combination. Questionnaire validation by panel of experts And The experts in this field were confirmed. To determine the reliability, 30 questionnaires were distributed pre-test in the region And the reliability coefficient for the whole questionnaire was 0.95. The results of the research findings show There is a positive and significant relationship between lifestyle and housing pattern. The results of the findings are based on the regression coefficient Which explains the lifestyle variable with a beta coefficient of 0.883, 0.778 of the total variance of the pattern. And the more lifestyle changes, the more The pattern of housing in rural areas is also changing. Manuscript profile -
Open Access Article
16 - The effect of silicon doping on the mechanical and corrosion properties of tantalum carbide coating deposited by magnetron sputtering technique
Seyyed Alireza Hosseini Minasadt Emamian Mostafa AlishahiIn this study, Ta, TaC and TaSiC coatings have been deposited by a non-reactive magnetron sputtering method, and their structural, microstructural, mechanical, and corrosion properties have been investigated. XRD results revealed the presence of α-Ta and TaC0.6 ph MoreIn this study, Ta, TaC and TaSiC coatings have been deposited by a non-reactive magnetron sputtering method, and their structural, microstructural, mechanical, and corrosion properties have been investigated. XRD results revealed the presence of α-Ta and TaC0.6 phase structures in the Ta and TaC coatings, respectively. However, the TaSiC coating showed a quasi-amorphous structure. Additionally, the Ta coating showed a columnar microstructure with rough topography and tensile residual stress, while the addition of carbon and silicon resulted in the compactness and smoothness and domination compressive residual stress in the TaC and TaSiC coatings. Nanoindentation results showed that the addition of carbon to the Ta coating increased the hardness by four times, however the addition of silicon to the TaC coating had an adverse effect on the hardness of the coating. The corrosion studies revealed that the coatings have a cathodic nature with respect to the ST37 substrate, making the samples susceptible to galvanic corrosion. Furthermore, the addition of carbon and silicon was found to improve the corrosion resistance of the coatings by increasing the coating compactness and decreasing the density of open porosities. Manuscript profile -
Open Access Article
17 - Effect of substrate temperature on structural and physical properties of carbon thin films prepared by ion beam sputtering deposition method
elham mohagheghpour Marjan Rajabi Reza gholamipour Majid Mojtahedzadeh Larijani shahab SheibaniIn this study the effect of substrate temperature (from room temperature (RT) to 400°C) on the sructural and physical properties of cabon thin films were investigated. The films were prepared by ion beam sputtering deposition technique on glass substrate. Optical an MoreIn this study the effect of substrate temperature (from room temperature (RT) to 400°C) on the sructural and physical properties of cabon thin films were investigated. The films were prepared by ion beam sputtering deposition technique on glass substrate. Optical and structural properties were studied by UV-visible spectroscopy, Raman spectroscopy and atomic force microscopy, respectively. The results showed that optical transparency decreased with the increase in the substrate temperature. Raman spectra indicated a structural transition from amorphous to graphite-like phase by increasing temperatures since in the spectra; D peak disappeared in the layer at the substrate temperature of 400°C. The result of sheet resistance and the optical band gap showed the reduction trend by the increase in the substrate temperature from 100 to 400°C. However the enhancement of the surface roughness with the substrate temperature was observed. In the layer prepered with the substrate temperature equal to 100 °C , a minimum size of the graphite crystallites (with sp2 bands (La)) was equal to 0.36 nm and a maximum optical band gap was equal to 3 eV. Manuscript profile -
Open Access Article
18 - Corrosion behavior of magnetron sputtered tantalum coating
Mostafa Alishahi Farzad Mahboubi Seyed Mohammad Mousavi KhoieIn this study, tantalum (Ta) thin film was deposited on Si(100) and 316L stainless steel (SS) substrates by DC magnetron sputtering. The structural properties of Ta film were investigated by X-ray diffraction analysis. In addition, the scanning and transmission electron MoreIn this study, tantalum (Ta) thin film was deposited on Si(100) and 316L stainless steel (SS) substrates by DC magnetron sputtering. The structural properties of Ta film were investigated by X-ray diffraction analysis. In addition, the scanning and transmission electron microscopies as well as atomic force microscopy were used to study the cross-section and the morphology of the coating. The corrosion behavior of the bare and Ta-coated 316L SS was evaluated by potentiodynamic polarization test. The electrochemical impedance spectroscopy was employed to study the corrosion mechanisms. The results revealed that the structure of Ta coating on either Si and SS substrates is a mixture of α+β phases, while pre-deposition of a thin tantalum nitride seed layer causes to the deposition of pure α-Ta and decrease the sheet resistance from 90 µΩ.cm to 15 µΩ.cm. Microscopic evaluations shows that the Ta coating is compact, homogeneous and defect-free, exhibiting a columnar structure with a surface roughness of less than 6 nm. Furthermore, the corrosion studies show that the Ta coating perform as a physical barrier between corrosive electrolyte and substrate and, in this way, provide a protective efficiency of more than 70%. In this regard, the diffusion of corrosive electrolyte toward the substrates through open porosities was found to be the corrosion mechanism of the Ta coating and the porosity index of the coating was calculated to be about 6%. Manuscript profile -
Open Access Article
19 - Fracture toughness and plasticity evaluation of sputter deposited tantalum nitride thin film
Siavash Firouzabadi Kamran Dehghani Malek Naderi Farzad MahboubiAlthough tantalum nitride coatings have recently been attracted researchers’ attentions due to their high hardness and corrosion resistance, the fracture toughness and deformation plasticity of thin tantalum nitride film has not been well investigated yet. In this MoreAlthough tantalum nitride coatings have recently been attracted researchers’ attentions due to their high hardness and corrosion resistance, the fracture toughness and deformation plasticity of thin tantalum nitride film has not been well investigated yet. In this research, for the first time, the fracture toughness, strain rate sensitivity and plasticity of sputter deposited tantalum nitride thin films have been evaluated using nano indentation technique and SEM micrographs. It was shown that the fracture toughness was increases from 0.6 to 7.8 MPa√m with increasing the nitrogen in sputtering chamber. This increase was attributed to the structural evolution from a hexagonal γ-Ta2N phase to the hexagonal ε-TaN and face centered cubic δ-TaN phases, determined by X-Ray Diffraction analysis. The plasticity of the TaN films evaluations indicated that the ratio of plastic work to total work was increased from 50% to 57% and 80%with phase variation from γ-Ta2N to ε-TaN and δ-TaN, respectively. Manuscript profile -
Open Access Article
20 - Strategic Review of virtual social media as a medium role in creating brand equity
Babak Farbodiam aliakbar farhangi mohamad soltanifarThe purpose of this paper is to examine the strategic role of virtual social networks is on brand equity, to determine the “Honeycomb Model” raised by Smith. Which has seven components: identity, presence, sharing, standing, group, relationships and dialogue MoreThe purpose of this paper is to examine the strategic role of virtual social networks is on brand equity, to determine the “Honeycomb Model” raised by Smith. Which has seven components: identity, presence, sharing, standing, group, relationships and dialogue and to review brand equity model used Aker brand equity. This research led to a new structured model was based on the above theories that increased our understanding of the relationship between the use of social media and brand equity. Data were collected in three ways: structured interviews, direct observation of several social media and questionnaire. A combination of research methods (qualitative / quantitative) was selected to carry out the research. The population of this research are consumers of Nike brand in Tehran and Cluster sampling is available and with a few random selection of some delegates from total delegates of this brand and distribute a questionnaire with 33 questions was conducted among 384 of our customers. For data analysis and hypothesis testing research model, the SPSS, LISREL and PLS software were used by structural equation modeling (SEM) and Confirmatory Factor Analysis (CFA). The results show the influence of variables "identity", "share", "Fame", "relationships", "dialogue" and "Group" on brand equity. It should be noted that the variable "presence" had no significant effect on brand equity. Key words: virtual social media, the Honeycomb model, Aker brand equity, Facebook, structural equation modeling, Strategy. Manuscript profile -
Open Access Article
21 - New findings regarding the Tale of Siavash amid the Kurdish narrative by Almas khan Kanoule’ei
zahra jamshidi abas mohamadianAbstract The glory of the tales and their captivating features in Shahnameh have always been the focus of attention by the local poets. Kurdish poets are no exceptions to this rule and had many times embarked on translation or representation of Shahnameh tales.&n MoreAbstract The glory of the tales and their captivating features in Shahnameh have always been the focus of attention by the local poets. Kurdish poets are no exceptions to this rule and had many times embarked on translation or representation of Shahnameh tales. One example of such influence is the book of poetry, Siavashnameh the invaluable work composed by Almas Khan Kandulei in Kurdish Gurani dialect following the example of the Tale of Siavash. The Kurdish poet made an attempt to avoid mere translation and imitation and pay attention to literary creation. To achieve this end, he narrates the story with more details to recreate another collection of poetry for this reason one encounters more precise cause and effect relations, and plots are more solid than its counterpart in Shahnameh, hence it could be used as a key to solve certain ambiguities in the tale of Siavash in Shahnameh and serve to provide solutions for the questions as yet left unanswered. The writers of this article while making an effort to introduce Almas Khan and deal with his biography and works, also made an attempt to examine the two tales in terms of narrative, content, and events in the story and cite their points of difference employing comparative analytic method. Moreover for certain actions and events in the story appropriate mythological analysis are provided. Manuscript profile -
Open Access Article
22 - Study of infection rate of suburb bee hives to parasites Nosma apis, Varroa spp. and Acarapis woodi in Miyaneh, Iran
Jaber Davoudi Akbar Naderi Fariba Mohammadpour Shahram Gholzar Adabi Ali FaramarziInfection rate of suburb bee hives to parasites Nosema apis, Varroa spp. and Acarapis woodi was evaluated in Miyaneh region, because of their importance and high distribution in Iran. For this reason, 150 hives were chosen randomly from 30 different bee farms. Selected MoreInfection rate of suburb bee hives to parasites Nosema apis, Varroa spp. and Acarapis woodi was evaluated in Miyaneh region, because of their importance and high distribution in Iran. For this reason, 150 hives were chosen randomly from 30 different bee farms. Selected bee hives were transferred to laboratory for light microscopic examination. From 150 studied hives, 129 hives (81%) were infected to Nosema apis, 7 hives (4.43%) were infected to varroa spp. and did not observed any infected hives to Acarapis woodi. According to the results, bee hives had high infection rate to Nosema apis and so, planning management programs for parasite control and preventing its spreading is necessary by veterinary organization. Manuscript profile
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