پذیرش تکنولوژی

Open Access Article

1 - عوامل مؤثر بر پذیرش بانکداری الکترونیک در میان مشتریان بانک پارسیان
زهره دهدشتی شاهرخ محمد مهدی گوارویی

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Open Access Article

2 - University students’ attitudes toward online shopping in Tehran based on developing the Technology Acceptance Model and determining the effect of gender on it
mahsa hamidpour حمیدرضا سعیدنیا

Purpose: The purpose of this research is studying of the university students’ attitudes toward online shopping in Tehran based on developing technology acceptance model and determining the effect of gender on it. Methodology: We choose 385 people from Tehran Islam More

Purpose: The purpose of this research is studying of the university students’ attitudes toward online shopping in Tehran based on developing technology acceptance model and determining the effect of gender on it. Methodology: We choose 385 people from Tehran Islamic Azad universities such as Science and Research branch, Tehran Central branch and Tehran South branch, as statistical population with Simple randomized method. Data gathering was via a questionnaire that its validity was confirmed and its durability was checked by Cornbrash’s Alpha. This study from purpose is applied and from aspect of information is a survey research. The test of hypothesis is done with the SPSS software. Findings: Results shows that usefulness, ease of use and enjoyment has effect on attitudes towards online shopping and variable of gender moderates the relationships between usefulness and attitudes also ease of use and attitudes toward online shopping. The moderating effect of gender on relationships between enjoyment and attitudes toward online shopping has been not supported Manuscript profile

Open Access Article

3 - Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit
M. A. Abdolvand H. Abdolazimi

Almost the cost of each internet trade is a third of one which the bank teller does. Development of new technology has been caused people to do their banking at home. Banking industry has reacted toward the costumers changing demands, social change trends, communication More

Almost the cost of each internet trade is a third of one which the bank teller does. Development of new technology has been caused people to do their banking at home. Banking industry has reacted toward the costumers changing demands, social change trends, communication technology development, distribution channel strategies in finance services and has paced with technology. Today Internet banking is as one of the modern services and technology for us. The importance of this role is so significant that we cannot live without internet services. In the present study, it is tried to analyze this significant point by evaluating the influencing factors an internet banking acceptance by integrating TAM and TPB models and the costumers perceived risk and benefit. In this study, face to face questionnaire method is used for data collection and it was analyzed by SPSS software. The results of this study show that the ease of use, expected benefits, subjective norms, perceived behavior control and  perceived profits have a positive influence on intention to use internet banking. Also, all these five mentioned risks have a negative influence on people's attitude toward internet banking, which the effect of security risk is more than other ones. The ease of use has also a more positive influence than other factors on attitude toward using internet banking.     Manuscript profile

Open Access Article

4 - A Technology Acceptance Improvement Model for Effective Electronic Customer Relationship Management (Case study: Departments of Tejarat Bank in Yazd)
S. M. Zanjirchi A. R. Konjkave Monfared S. H. Hataminasab A. Noori H. Sattarzade

Purpose: In the banking system, Customers are the main axis and in fact everything is done to attract their attention. In a competitive environment, banks are succeeding those more loyal customers. On the other hand, despite the steady growth in the number of worldwide More

Purpose: In the banking system, Customers are the main axis and in fact everything is done to attract their attention. In a competitive environment, banks are succeeding those more loyal customers. On the other hand, despite the steady growth in the number of worldwide installations, web-based CRM software (e-CRM) installations are failures. So, the technology acceptance model is particularly useful for explaining and analyzing IS-usage behavior. Hence in this paper a technology acceptance model, for exploring e-CRM adoption introducing and analyzing. Methodology: The method of nature study - descriptive survey of the target is applied. It was done in 1389. All branches of Yazd Tejarat for population are selected. The sample size is 242. Moreover LISREL software to evaluate and analyze the model fitting is used. Findings: Results show that the effect of complexity, observatory and consistency on attitude is not significant. But, comparative advantage, individual, organizational and environmental factors have a significant effect on attitude. So, these factors are critical for user attitude toward using e-CRM. Originality/Value: Organizations should first carefully consider the potential impact of these factors before implementing the IS innovation in organizations. Manuscript profile

Open Access Article

5 - Islamic Azad University Students’ Attitudes toward Online Shopping in Tehran Based on Developing the Technology Acceptance Model and Determining the Effect of Gender on It
M. Hamidpour H. R. Saeednia

Purpose: The purpose of this research is studying of the Islamic Azad University students’ attitudes toward online shopping in Tehran based on developing technology acceptance model and determining the effect of gender on it. Methodology:  We choose 385 peop More

Purpose: The purpose of this research is studying of the Islamic Azad University students’ attitudes toward online shopping in Tehran based on developing technology acceptance model and determining the effect of gender on it. Methodology:  We choose 385 people from Tehran Islamic Azad universities such as Science and Research Branch, Central Tehran Branch and South Tehran Branch, as statistical population with Simple randomized method. Data gathering was via a questionnaire that its validity was confirmed and its durability was checked by Cornbrash’s Alpha. This study from purpose is applied and from aspect of information is a survey research. The test of hypothesis is done with the SPSS software. Findings: Results shows that usefulness, ease of use and enjoyment have effects on attitudes towards online shopping and ease of use has effect on usefulness also variable of gender moderates the relationships between usefulness and attitudes, ease of use and attitudes toward online shopping. The moderating effect of gender on relationships between enjoyment and attitudes toward online shopping has been not supported. Research limitation: Other factors might have been identified and added to the conceptual framework. The timeframe of data collection was very specific. The large sample size and its apparent representativeness encourage confident generalization of the findings. Managerial Implications: marketers now have clear evidence that perceived consumer ease of use, usefulness, enjoyment and effect of gender on it are important factors that affecting consumer attitudes, and should plan their intelligence gathering and campaign strategy accordingly.   Manuscript profile

Open Access Article

6 - Explaining the Affecting Factors of M-Banking Acceptance by Saderat Bank's Customers
A. R. Konjkave Monfared M. Mirhoseini

Nowadays, customer satisfaction can be considered as the most important of new performance indicators for organizations to achieve competitive advantage. Also, in the banking system, customers are the main axis and in fact everything is done to attract their attention. More

Nowadays, customer satisfaction can be considered as the most important of new performance indicators for organizations to achieve competitive advantage. Also, in the banking system, customers are the main axis and in fact everything is done to attract their attention. So, the technology acceptance model (TAM) is particularly useful for explaining and analyzing Technology-usage behavior. Hence in this paper a technology acceptance model is introduced and analyzed for exploring mobile bank adoption. In terms of purpose, this investigation is typically practical and in terms of methodology/approach is survey based. This study is done in 6 month (1390). Statistical population of this study includes all branches of Yazd Saderat for population is selected. A sample of 296 people has been selected randomly. Moreover Path analysis is used for evaluates and analyzes the model fitting. The results show that all factors in model have direct or indirect effect on actual use of m-banking. Also, Perceive usefulness has the most effect.  Manuscript profile

Open Access Article

7 - Factors Influencing Acceptance of Electronic Banking by the Customers of Parsian Bank
Z. Dehdashti Shahrokh M. M. Kavarooei

It is important to find out why individuals elect to use or not use a new technology when they have a choice. This information would help developers build systems that people want to use or find out why potential users avoid an existing technology.The goa More

It is important to find out why individuals elect to use or not use a new technology when they have a choice. This information would help developers build systems that people want to use or find out why potential users avoid an existing technology.The goal of this article is to increase our current understanding of the factors that influence E-Banking acceptance by the customers of Parsian Bank, In order to achieve this goal after studying various models, the Pikkarainen model have been used to recognize the effecting factors on acceptance of Electronic Banking.This model consist of six factors (perceived usefulness, perceived ease of use, perceived enjoyment, information on online banking, security and privacy, quality of internet connection ) that we assume to have an affect on acceptance of E-Banking among customers of Parsian Bank, the research method is descriptive of survey type and the sample size was 583.Likert five point scales were used as a basis of questions. Finally the finding factors were prioritized by mean rank: Security and privacy, Information on online banking, Perceived usefulness, Perceived ease of use, Quality of Internet Connection and Perceived enjoyment. Manuscript profile

Open Access Article

8 - Presenting a model for accepting new technologies and innovations in the field of renewable energy by Iranian consumers with an economic, financial and social approach based on the foundation's data theory
Fatemeh Shoghi Aghjeh Mashhad Alireza Farrokhbakht Foumani Ali Gholipour Soleimani

10.30495/fed.2023.700128

AbstractToday, issues related to energy and its role in the economic and financial development of societies have become a strategic and important category. The use of renewable energy that is available through the technology channel can optimize energy consumption and t More

AbstractToday, issues related to energy and its role in the economic and financial development of societies have become a strategic and important category. The use of renewable energy that is available through the technology channel can optimize energy consumption and this is possible by accepting innovation and renewable technologies. For this reason, the current research was conducted with the aim of designing a model of acceptance of technology and new innovations in the field of renewable energy by Iranian consumers with an economic, financial and social approach. This research is applied in terms of purpose and qualitative research in terms of method. 16 components and 50 indicators of the model were identified through library studies and open and semi-structured interviews with 14 experts in the field of renewable energy and experienced university professors and using the Grounded Theory method and open, axial and selective coding. Among the most important effective factors in the technology acceptance model are participation, technology, price, perceived benefit, financial conditions, and economic, social, and environmental consequences. Manuscript profile

Open Access Article

9 - Explaining Model of Attitude towards Advertising in Sporting Goods via Instagram Using Technology Acceptance Model
Atefeh Shekari Sayyed Najmoddin Mosuavi Abdolkhalegh Gholami Chenarestan Olya

The purpose of this study was to explain the model of attitude towards advertising in sporting goods through Instagram using technology adoption model. This research is applied in terms of purpose and descriptive - exploratory in nature and method. In this study, qualit More

The purpose of this study was to explain the model of attitude towards advertising in sporting goods through Instagram using technology adoption model. This research is applied in terms of purpose and descriptive - exploratory in nature and method. In this study, qualitative-quantitative method has been used. So that the qualitative method used in-depth interviews and the quantitative method by a researcher-made questionnaire. The first statistical population of the study Includes professors, experts and experts in sports marketing, marketing experts at Persian Gulf University, Chamber of Commerce and Customs Office of Bushehr Province And the second statistical population were users of the Instagram network. The first statistical sample of the study was randomly selected from 15 to 30 people. The second statistical sample of the study, due to the unknown volume of the population, 384 people were selected randomly and purposefully. The tool used included two open-ended questionnaires and a Likert spectrum questionnaire provided by 384 cyberspace users Simple random method was used. Analysis of the results of this study by structural equation method Done with SPSS and PLS software. The results showed respectively Indicators of benefits, quality of advertising, awareness at social levels, and monetization with Squared 0.94, 0.85, 0.78 and 0.66 Variable changes explain the acceptance of sporting goods advertising. In general, advertising via Instagram as one of the most important sports marketing tools can play an important role in marketing strategies. Manuscript profile

Open Access Article

10 - Individual differences in technology acceptance: A study on the independent or mediating role of gender and age in technology acceptance models
Zahra Hosseini

Abstract Individual differences, especially gender and age, in the use of technology, have long been one of the basic questions in determining the factors affecting the use of technology. According to the use of different models of acceptance, among available studi More

Abstract Individual differences, especially gender and age, in the use of technology, have long been one of the basic questions in determining the factors affecting the use of technology. According to the use of different models of acceptance, among available studies, an agent role and an independent role for individual characteristics have been considered. Since the existing literature is carried out in different cognitive contexts and on a variety of technologies, there is no agreement on the modulating or independent impact of gender and age. Accordingly, this study aimed to study both roles of these changes on a sample of 335 Islamic Azad University students who were selected collaboratively and was conducted on the technology of using the Internet on mobile phones. The data was collected using the technology acceptance questionnaire of Davis (1989) which was adapted to the mobile internet technology and its validity was confirmed. Data analysis is done using a t-test and analysis of variance (to determine the different roles of changes and a linear regression test to determine the role of adjustments. The results show a stronger role of gender on the components of perceived usefulness, behavioral intention, and behavior While the independent role of age only on the component of receiving meaningful usefulness and age showed its effect concerning usefulness and intention and changing the intention of behavior using mobile internet technology. These results showed the complexity of the role of individual differences in influence in technology adoption. proposed and suggests taking both mediating and independent roles of these changes in the use of technology models in research. Manuscript profile

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