Individual differences in technology acceptance: A study on the independent or mediating role of gender and age in technology acceptance models
Subject Areas : Educational engineering: educational design and technology
Zahra Hosseini
1
(
postdoctoral researcher
)
Keywords: _Technology acceptance model, individual differences, technology use,
Abstract :
Abstract Individual differences, especially gender and age, in the use of technology, have long been one of the basic questions in determining the factors affecting the use of technology. According to the use of different models of acceptance, among available studies, an agent role and an independent role for individual characteristics have been considered. Since the existing literature is carried out in different cognitive contexts and on a variety of technologies, there is no agreement on the modulating or independent impact of gender and age. Accordingly, this study aimed to study both roles of these changes on a sample of 335 Islamic Azad University students who were selected collaboratively and was conducted on the technology of using the Internet on mobile phones. The data was collected using the technology acceptance questionnaire of Davis (1989) which was adapted to the mobile internet technology and its validity was confirmed. Data analysis is done using a t-test and analysis of variance (to determine the different roles of changes and a linear regression test to determine the role of adjustments. The results show a stronger role of gender on the components of perceived usefulness, behavioral intention, and behavior While the independent role of age only on the component of receiving meaningful usefulness and age showed its effect concerning usefulness and intention and changing the intention of behavior using mobile internet technology. These results showed the complexity of the role of individual differences in influence in technology adoption. proposed and suggests taking both mediating and independent roles of these changes in the use of technology models in research.
کتابنامه
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