List of Articles نیات رفتاری Open Access Article Abstract Page Full-Text 1 - Investigating the effect of marketing mix of services on perceived values, customer satisfaction and behavioral intentions in the restaurant nadereh sadat najafi zadeh Ali Akbar Mirzaee Open Access Article Abstract Page Full-Text 2 - Developing a Model for Software-as-a-Service Adoption E. Haji Ahmadi B. Kheiry Open Access Article Abstract Page Full-Text 3 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions F. Najafi B. Kheiri Open Access Article Abstract Page Full-Text 4 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran) H. Javanmard S. Hoseini Open Access Article Abstract Page Full-Text 5 - The effect of motivational marketing on behavioral intentions through the attitude of football fans according to the moderating role of altruism Mohammad saivan Nouri navid mahtab 10.30495/kmsj.2023.1980992.1092 Open Access Article Abstract Page Full-Text 6 - Investigating the role of purchase regret and customer experience on customers' behavioral intention with the mediating role of competitive advantage of sports products Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand 10.30495/kmsj.2023.1986028.1119 Open Access Article Abstract Page Full-Text 7 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar Open Access Article Abstract Page Full-Text 8 - Presenting Customer Behavior Model on Acceptance and Use of E-Banking Services by Developing and Analyzing UTAUT Theory Yasaman Modabbernia Hossein Vazifehdust, Mohamad ali Abdolvand Open Access Article Abstract Page Full-Text 9 - Comparative Study of the Impact of Service Quality, Corporate Image and Customer Satisfaction on Behavioral Intentions Narges Delafrooz Ali GholipourSoleimani Armin Goli Open Access Article Abstract Page Full-Text 10 - Role of emotional intelligence on Behavioral Intentions of Customers in Stores mohammad Hassanzadeh Mohammad Haghighi Ali Salehi Open Access Article Abstract Page Full-Text 11 - The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions Reyhaneh khizab maryam rostami jam khaneh Majid Nasiri Razieh Khizab Open Access Article Abstract Page Full-Text 12 - نقش تعدیل‌گر رضایت‌مندی در ارتباط بین کیفیت خدمات فوق‌برنامه‌های ورزشی و نیات رفتاری دانشجویان دانشگاه آزاد اسلامی شایسته حسام فر علی زارعی محمد علی اصلانخانی زینت نیک آئین Open Access Article Abstract Page Full-Text 13 - رابطه کیفیت خدمات گردشگری با نیات رفتاری گردشگران ورزشی مهدی بابایی الهام سعیدی Open Access Article Abstract Page Full-Text 14 - کیفیت خدمات گردشگری و نیات رفتاری گردشگران ورزشی مهدی بابایی الهام سعیدی
