List of Articles نگرش به برند

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  1 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
  Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi
• Open Access Article
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  2 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
  Mehdi Bagheri Maryam Ghiasabadi Farahani
• Open Access Article
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  3 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
  samin zahabi abas asadi khodayari behnaz
  10.30495/jomm.2022.69502.1972
• Open Access Article
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  4 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
  B. Kheiry M. Samei Nasr M. Azimpour Khujin
• Open Access Article
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  5 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
  Najmeh dastani
• Open Access Article
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  6 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
  Jafar Ramak homa Doroudi
  10.71856/impcs.2023.903159
• Open Access Article
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  7 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
  Hossein Emari Ahmad Zende dell
• Open Access Article
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  8 - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
  omid zanganeh mahdi mahmoodzadeh vashan hosein hakimpour Mohammad Mohammadi
• Open Access Article
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  9 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae
• Open Access Article
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  10 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
  Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی