نمایشگاه

Open Access Article

1 - Designing improvement model for trade fairs in Iran: Participant’s point of view
HOOSHANG GOODARZI Hosein Vazifehdoost S. Jamalaldin Tabibi Hashem Nikoomaram

Objective – The main objective is to design a model for improving trade fair performance in Iran from participant’s point of view. In this paper, we tried to elaborate important indices for trade fairs as well as presenting a comprehensive model including re More

Objective – The main objective is to design a model for improving trade fair performance in Iran from participant’s point of view. In this paper, we tried to elaborate important indices for trade fairs as well as presenting a comprehensive model including required activities for improvement of performance of trade fairs. Methodology:This study is based on grounded theory so there are no hypothesizes from the beginning. Content analysis is implemented and we did collect information through deep interviews and then distributing questionnaire in 4 important international trade fairs. Limitations: Providing required information by respondents is vital for the research while they prefer secrecy of information of their companies and are not ready to take risk in this regard. Results: The results showed that determined objectives of trade fairs in advance are forecasting and controlling factors for decreasing deviations in trade fairs and have direct and meaningful impacts on exhibition processes. Furthermore, exhibition activities have three stages; before, during and after trade fair and those three stages have direct and meaningful effects on trade fairs.   Manuscript profile

Open Access Article

2 - Explaining the Satisfaction Criteria of Temporary Exhibitions with the Approach of using Physical Factors of Traditional Iranian Bazaar
esmail zarghami Hossein Bagheri

Nowadays, many traditional Bazaars has been abandoned, while new urban spaces, such as shopping malls don’t seem attractive to citizens. On the one hand, to prevent the loss of the value of such places, urban projects and programs are needed. On the other hand, te More

Nowadays, many traditional Bazaars has been abandoned, while new urban spaces, such as shopping malls don’t seem attractive to citizens. On the one hand, to prevent the loss of the value of such places, urban projects and programs are needed. On the other hand, temporary exhibits suffer from the following factors: 1) No place for rest, play and fun. 2) Lack of attention to how the man in the booth moves and poor circulation. 3) Large width of the booths 4) No connection to nature (regarding light and ventilation). These are causes of confusion and discontent of users. Hypothesis holds that Bazaar as a traditional city center, features sustainable architecture, culture, social and economic. Thus, recognizing and taking advantage of the aforementioned experience can be a solution to the problems raised by the mobile exhibition that stands today. Research method were qualitative in the first stage, features of traditional Bazaars were studied in 5 cities: Tehran, Isfahan, Tabriz, Yazd and Kermanshah. The result of field observations from traditional Bazaar of the cities indicated that the desirable features of traditional markets could be used to lower the problems of temporary exhibitions. Maps were drawn, based on the city's cultural heritage early maps, and edited with field surveys, in the GIS environment. Variation in climate, year of manufacture, and the architectural style were selection criteria. In second stage, by designing a questionnaire regarding the problems of temporary exhibitions, the rate of function of these factors was questioned from 241 people. The questionnaire included 50 questions with answer options ranging from very low to very high in four options. Tehran International Book Fair (Seoul) and Tehran's International Book Fair (Mossala), as the biggest mobile exhibition in Iran were selected. Surveys distributed in three periods, morning, noon and evening, and on three different days of the week. Selected respondents were randomly in the means of education, occupation and gender. The purpose of the survey, was to collect and analyze in SPSS software. The results show that physical characteristics of the markets are functional in following areas: 1) Linear expansion of the market. 2) Definition of traditional Bazaar orders for different classes. 3) Creating »Charsoo« the confluence orders. 4) The proportion of the size of orders by emphasizing the width of the bottom. 5) Defined width that can be seen by human eye. 6) Nature lighting and ventilation. 7) Marquee with aesthetic and functional performance.  The first principle is respect for the width of the bottom row. The booth shall be located on the sides were visits are more easily done. The second principle defines the location of the booth for a break, by considering a wide range of human needs, not only to cover an Architecture Exhibition, but also to meet the social and cultural characteristics. So paying attention to other areas of human needs can increase the satisfaction of exhibition environments. This important issue has also been proven in relation to the satisfaction of visitors with interior design (73%) and green space (78%).   Manuscript profile

Open Access Article

3 - The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products
HamidReza Nikoabadi Rasool Nazari Elham Moshkelgosha

The purpose of this study was to analyze the achievements of sport exhibitions from the standpoint of exhibitors and customers and to present strategies for commercial success of sporting products. The method of this study is applied in terms of purpose, and in terms of More

The purpose of this study was to analyze the achievements of sport exhibitions from the standpoint of exhibitors and customers and to present strategies for commercial success of sporting products. The method of this study is applied in terms of purpose, and in terms of research type, a descriptive survey is carried out. The statistical population of this study includes sales and marketing managers and exhibitors of sporting goods companies participating in Isfahan Sport Exhibitions. 320 exhibitors were selected by judgmental sampling. A final total of 310 exhibitors completed the questionnaires. Data were collected using questionnaire of Alipour et al (2017) Cronbach's alpha reliability was 0.86. Data analysis using structural equation modeling with Smart PLS and SPSS software. The results of this research showed that “staff training” was considered as the most important parameters influencing the exhibition-based processes. In addition, it was found that the ongoing processes on the exhibition site have significantly positive effects on the selling and no selling objectives of the firms. At the end, this research has proposed suitable solutions on how to effectively and optimally use the affective factors on those processes and its effectiveness on achieving sports products exhibition goals in the business. Given the impact of information gathering on post-exhibition sports processes, it is suggested that corporate and organization officials categorize this information. Manuscript profile

Open Access Article

4 - Measuring the Concentration of Pollutant Particles PM2.5 and PM10 in Indoor Air of the Tehran International Exhibitions Company (TIEC)
davoud adieh reza amirnezhad gholamreza Farid Fahimi Keyvan Saeb aptin rahnavard

One of the most significant human health risks is the pollution of enclosed spaces. The high density of people and the variety of products available in exhibition halls make them perfect locations for the accumulation of polluting particles. Air pollutants are mixtures More

One of the most significant human health risks is the pollution of enclosed spaces. The high density of people and the variety of products available in exhibition halls make them perfect locations for the accumulation of polluting particles. Air pollutants are mixtures of suspended solids and liquids in the air, which vary in size, shape, and chemical composition.This study was conducted to measure PM2.5 and PM10 pollutants particles in four seasons consecutively throughout the year in Hall No. 38 of the Tehran International Exhibitions Company (TIEC). This goal was achieved by establishing an (SKC) air sampling pump at breathing height and comparing the results with the standard 24-hour analysis. According to the results, the average PM10 value in the autumn season was 160.8 µg cm-3, which was reported as higher than the standard 24-hour exposure value. There was also a maximum measured value of 198 µg cm-3 of PM10 during the mentioned season. The findings showed that the average PM2.5 value in the same season was 38 µg cm-3, which was reported as higher than the standard 24-hour exposure value (35 µg cm-3).It was mainly the effect of outdoor air quality on the indoor air in halls and the heating system that contributed to the increase in particulate matter in the autumn. According to the studies, it was found that outdoor and indoor air in halls is directly related. Therefore, Tehran Exhibition halls and other similar sites should continually monitor the level of air pollutants to reduce their health effects. Manuscript profile

Open Access Article

5 - Explaining socialization and audience attraction in the interior design process of exhibition booths by analyzing the components of place perception
Azad Behmanesh Mehdi Khakzand Hadiseh Kamran Kasmaei

As a part of public spaces, exhibition spaces bring people together in various space organizations voluntarily and to carry out social, cultural and economic activities, etc. How to use the knowledge of architecture in explaining the physical structure with the aim of c More

As a part of public spaces, exhibition spaces bring people together in various space organizations voluntarily and to carry out social, cultural and economic activities, etc. How to use the knowledge of architecture in explaining the physical structure with the aim of creating social interactions and showing sociability is one of the important and common issues in the interdisciplinary field of sociology, environmental psychology and behavioral sciences, which is related to space planning. This research aims to analyze the role of interior architecture and the perception of the exhibition space on the way of sociability and finally to provide an optimal model. The analysis of the physical environment of the exhibition booths as a collective-behavioral place constitutes a collective-spatial system whose main factors have been studied with qualitative and quantitative methods to explain the results. After sifting the influential factors of text content analysis by Delphi survey, a quantitative evaluation was done according to the interactive movement of the user in the space by simulation and calculations with Mic Mac software, and the results were evaluated in the Scenario Wizard for the optimal scenario, and the important ones are emphasized On the physical and visual factors, the factors: shape, dimensions, color, light, movement, readability and permeability: express the regular shapes in the general form of the booths with an emphasis on artificial lighting, dimensions on an internal scale with an average of 60 to 100 square meters, corridors in the form Checkered at least 8 meters wide with soft light. Manuscript profile

Open Access Article

6 - بررسی تأثیرات معماری نمایشگاه ها بر زنان از دیدگاه جامعه شناسی
پریا مشک آبادی سحر طوفان

Manuscript profile

Open Access Article

7 - A study of factors effecting the attraction of industrial units in Iranian exhibition centers (Case study: Tabriz international exhibition co.)
Hosein Beyorani Ebrahim Garlge

This research deals with the factors that lead to encouragement and increasing satisfaction of industrial units participating in any exhibition. These factors can not only bring in repeated request from previous industrial units but also attract new ones into the exhibi More

This research deals with the factors that lead to encouragement and increasing satisfaction of industrial units participating in any exhibition. These factors can not only bring in repeated request from previous industrial units but also attract new ones into the exhibition. According to those active firms in exhibition centers, the most important factors are: the design of booth place, available public services in exhibition center, advertising and attracting professional visitors. The data analysis was done by the use of spss software. The results showed that the exhibition holders in order to attract the industrial units and improve their conditions, they must establish proper actions in advertisement, welfare services, inviting professional visitors and the improved booth place design to obtain the satisfaction of booth holders.   Manuscript profile

Open Access Article

8 - The Social View and Urban Sociology in the Design of the Automobile Exhibition Town and its Impact on the Economic Growth of the City (Case Study of Ghaz Borkhar Town)
maryam aminian zahra abasi

In this research, it is attempted to investigate the necessary components in designing and locating the automobile exhibition towns to find practical and practical solutions for designing such spaces. Gaz is located in the center of the country as one of the hotbeds of More

In this research, it is attempted to investigate the necessary components in designing and locating the automobile exhibition towns to find practical and practical solutions for designing such spaces. Gaz is located in the center of the country as one of the hotbeds of the car supply and is considered as a case study of research hypotheses.1- Designing an exhibition city in the city of Gaz is a suitable way to solve urban problems and introduce industrial, economic and service innovations to consumer markets.2- The design of the township exhibits the noisy, disturbing, and polluted businesses from the city of Gaza City, and optimizes energy and time consumption as well as beautifully decorate the city walls.The method of conducting research according to the needs of the people to this project is quantitative and qualitative. In this method, the statistical community of all exhibitors in the city of Dargas is Borkar. A researcher-made questionnaire was used to collect data. The questionnaire consisted of 21 questions of four options. The validity of the questionnaire was verified by five relevant experts and the reliability of the questionnaire was obtained by Cronbach's alpha equal to 736/0 and by the method of two halving (Speilitehough) equal to 754/0 . Data were analyzed using SPSS-22 software and one-way t test.The results of the research showed that the design of the automobile fair town is a suitable way to solve urban traffic problems and, in addition to these, introduces industrial, economic, and service innovations, and aggregates disturbing and polluted businesses from the city, causing Optimization of energy and time, as well as beautiful walls of the city. Manuscript profile

Open Access Article

9 - Architecture of perception and optimization of the architecture of exhibition stands (present and future)
Azad Behmanesh mehdi khakzand Hadiseh Kamran Kasmaei

Explaining and analyzing the understanding of architectural concepts from exhibition spaces. It is a place to display and present products, ideas, innovations, organization for distinct and general audiences. The architectural planning of the booths is to attract and st More

Explaining and analyzing the understanding of architectural concepts from exhibition spaces. It is a place to display and present products, ideas, innovations, organization for distinct and general audiences. The architectural planning of the booths is to attract and stop the audience to increase the number of visitors to the exhibition space. The research theory is to explain the relationship between the design of exhibition spaces and the indicators of perception with regard to recognizing the strong visual elements of the booth form and the movement behaviors related to the audience. This question is raised, which cognitive spatial indicators are effective in the design of exhibition stands? The current research method is qualitative-quantitative in which qualitative studies have been conducted using content analysis of texts and quantitative data after Delphi screening with simulation-computational methods in nature by "Mic Mac" and "Scenario Wizard" software with a view to the future. Square or regular shapes are the most suitable in the general form of the booths based on the artificial light in the viewing area. Optimal stall grids average 80 to 100m2 in combination with checkered accesses and aisles over 8 meters wide. Manuscript profile

List of Articles نمایشگاه

Sanad

Links

Related Centers

Technical Support

Official pages