List of Articles مدل پذیرش تکنولوژی Open Access Article Abstract Page Full-Text 1 - University students’ attitudes toward online shopping in Tehran based on developing the Technology Acceptance Model and determining the effect of gender on it mahsa hamidpour حمیدرضا سعیدنیا Open Access Article Abstract Page Full-Text 2 - A Technology Acceptance Improvement Model for Effective Electronic Customer Relationship Management (Case study: Departments of Tejarat Bank in Yazd) S. M. Zanjirchi A. R. Konjkave Monfared S. H. Hataminasab A. Noori H. Sattarzade Open Access Article Abstract Page Full-Text 3 - Islamic Azad University Students’ Attitudes toward Online Shopping in Tehran Based on Developing the Technology Acceptance Model and Determining the Effect of Gender on It M. Hamidpour H. R. Saeednia Open Access Article Abstract Page Full-Text 4 - Explaining the Affecting Factors of M-Banking Acceptance by Saderat Bank's Customers A. R. Konjkave Monfared M. Mirhoseini Open Access Article Abstract Page Full-Text 5 - Explaining Model of Attitude towards Advertising in Sporting Goods via Instagram Using Technology Acceptance Model Atefeh Shekari Sayyed Najmoddin Mosuavi Abdolkhalegh Gholami Chenarestan Olya Open Access Article Abstract Page Full-Text 6 - Individual differences in technology acceptance: A study on the independent or mediating role of gender and age in technology acceptance models Zahra Hosseini