List of Articles قصد بازدید

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  1 - Impact of Quality of Police Services on Destination Image and Tourism Intention to Visit Again (Case Study: Tabriz city)
  jafar bahari Shahla Bahari Hamed bahari
  Among the sectors that have enjoyed significant growth in the world economy in recent years and are projected to become the most profitable and influential economic sector in the next two decades, the tourism industry is. The use of this sector to achieve sustainable de More

  Among the sectors that have enjoyed significant growth in the world economy in recent years and are projected to become the most profitable and influential economic sector in the next two decades, the tourism industry is. The use of this sector to achieve sustainable development in each region requires an operational and operational plan based on recognizing the impacted tourism potential on the one hand and the characteristics of the tourists benefiting from these facilities on the other. Today, tourism is more than just an industry as a vibrant global and social phenomenon with its own complexity. Present research aimed to Impact of Quality of Police Services on Destination Image and Tourism Intention to Visit Again in Tabriz City has been done in the summer of 2016. This research, in terms of purpose is functional and based on data collection, is descriptive survey. Also, It has been used structural equation modeling through the Smart Pls software to analyze data. The data required for this research has gathered by questionnaire with Simple random sampling method through domestic tourism in the city of Tabriz. The provided results indicate that the Quality of Police Services variable on destination image and Tourism Intention to Visit Again has a direct and expressive impact, and also impact of destination image on Tourism Intention to Visit is direct and expressive. Quality of Police Services variable through the intermediate role of destination image on Tourism Intention to Visit Again has a indirect and expressive impact. Manuscript profile
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  2 - Exploring the Dimensions of Social Responsibility in Tourists’ Destination and their Role in the Willingness to Revisit Using a Mixed Method Research (A Case Study of Gilan Province)
  Fereshteh Ghavidel Ali Gholipour Soleimani Seyed Mahmoud Shabgoo Monsef Alireza Farokhbakht Foomani
  Today, social responsibility has been considered to protect and encourage the return of tourists to the tourism industry, despite growing concerns about environmental degradation, depletion of natural resources, human rights issues and fair trade. The purpose of this st More

  Today, social responsibility has been considered to protect and encourage the return of tourists to the tourism industry, despite growing concerns about environmental degradation, depletion of natural resources, human rights issues and fair trade. The purpose of this study was to explore the dimensions of social responsibility of tourism in Gilan province from the perspective of tourists and to investigate its effect on revisiting willingness as well as the effect of destination trust and tourists’ satisfaction as a mediator and destination reputation as a moderator. Thus, the present study is considered a mixed research. First, in the qualitative stage of the study, the economic, environmental, cultural, legal and ethical dimensions of destination social responsibility obtained from classical Grounded Theory and through in-depth semi-structured interview with 12 internal tourists and coded using "MAXQDA" software have been tested along with hypotheses obtained from studying the internal and external literature, by non-probability sampling and snowball method through a questionnaire from 236 internal tourists and using structural equation modeling using "PLS" method and the "SPSS" software. The findings showed that destination social responsibility does not have a direct and significant effect on revisiting willingness. But this relationship was indirectly confirmed through destination trust and tourists’ satisfaction. Moreover, there was a significant relationship between destination trust and tourists’ satisfaction. The modifier role of reputation in the relationship between economic, environmental, cultural and legal dimensions with destination trust as well as the ethical dimension with tourists’ satisfaction was also confirmed. Manuscript profile
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  3 - The Use of Virtual Reality Technology during the Outbreak of the Covid 19 Epidemic in the Tourism Industry (A Case study of the Museum of Ancient Iran)
  yazdan Shirmohammadi Abase Kiani
  The current research aims to investigate the use of virtual reality during the Covid-19 pandemic in the tourism industry (case study, museum of ancient Iran). In terms of its objective, the current research is an applied one and as its nature and method are regarded it More

  The current research aims to investigate the use of virtual reality during the Covid-19 pandemic in the tourism industry (case study, museum of ancient Iran). In terms of its objective, the current research is an applied one and as its nature and method are regarded it uses a field-based descriptive-correlation methodology. The statistical population of the research includes all of the tourists referred to the virtual site of the museum of ancient Iran. Using the Cochran formula for determining sample size through simple random sampling, 384 individuals were chosen as the statistical community among whom 379 responded to the questionnaires. The data was collected using the library and experimental methods. To score the items, each item was given a score based on a Likert five-point scale (completely disagree- completely agree). To determine the reliability of the questionnaire, the Cronbach alpha was run which indicated optimal reliability. To analyze the data, the SPSS 24 was used for the descriptive statistics and the structural equations of PLS3 were used for the inferential statistics. The results indicated that the authentic experience influences positively, directly, and significantly on tourists' visit willingness through the variables of cognitive response, affective response, and attachment to virtual reality tours in the museum of ancient Iran during the Covid-19 pandemic. Manuscript profile
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  4 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study)
  amir konjkav monfared Mohamad ghaffari Amin taslimi
  Regarding the competitiveness of tourism destination in today’s world, first travel is not reliable indicator of tourism destination success. However, it is tourism destination revisit intention that defines tourism destination success. This is why that the presen More

  Regarding the competitiveness of tourism destination in today’s world, first travel is not reliable indicator of tourism destination success. However, it is tourism destination revisit intention that defines tourism destination success. This is why that the present study aimed to investigate the effect of tourism destination brand involvement on the destination brand equity and the tourism destination revisit intention. For this purpose, Yazd City was selected as case study. The statistical population of this study consists of inbound tourists who visited Yazd in November 2016. A total of 200 tourists were selected from this population randomly. In order to collect the research data, a self-administrated questionnaire was developed. The validity of questionnaire was examined and confirmed through content validity. Also the reliability of questionnaire was examined through Cronbach’s Alpha Coefficient. The coefficient was 0.928 for our questionnaire which confirms its reliability. The research data were analyzed through SPSS and Lisrel. The findings revealed that tourism destination brand involvement affects tourism destination brand awareness, tourism destination brand image, tourism destination brand loyalty, and perceived quality significantly. Another part of our findings revealed that destination brand awareness influences tourism destination brand image significantly. Also tourism destination brand image and perceived quality influence tourism destination brand loyalty significantly. Finally the findings the findings revealed that tourism destination brand awareness, tourism destination brand image, tourism destination brand loyalty, and perceived quality affect tourism destination brand involvement significantly. Manuscript profile