سودمندی درک شده

Open Access Article

1 - Mobile-Banking Adoption by Iranian Bank Clients
M. Behboudi A. Abedini Koshksaray M. Jalilvand Shirkhani Tabar

This study is designed to provide some insights into factors affecting the adoption of mobile banking in (MB) Iran. Encouraging clients to use the cell phone for banking affairs, and negative trends in the adoption of this technology makes it imperative to study the fac More

This study is designed to provide some insights into factors affecting the adoption of mobile banking in (MB) Iran. Encouraging clients to use the cell phone for banking affairs, and negative trends in the adoption of this technology makes it imperative to study the factors affecting the adoption of mobile banking.Thisstudy builds a comprehensive theoretical model explaining mobile banking adoption. A survey was adminstered to validate critical factors in Iran. 361 students participated in this study. The SEM techniques used to incorporate the construct validity and testing the hypotheses. The AMOS software was used to analyze the statistics. We examined eight latent variables of perceived usefulness, perceived ease of use, need for interaction, perceived risk, perceived cost, compatibility with life style, perceived credibility and trust. We found that these constructs successfully explain adoption of mobile banking among Iranian clients. Adaptation with life style and trust are found to be the most significant antecedents explaining the adoption of mobile banking. The present research is the first study using Structural Equation Modeling in order to test MB in Iran. Moreover, we examined eight variables which in comparison to previous study that used four or five variables, show more variance.  Manuscript profile

Open Access Article

2 - Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co)
P. Ghafari Ashtiani M. S. Horri B. Gholami

With the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have s More

With the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have started to conduct electronic commerce. Researches in the related fields have shown that the adoption of e-commerce leads to a variety of benefits such as cost reduction, product quality improvement, new customer or supplier contacts and the creation of new ways of selling existing products. The present research aimed at investigating the roles of e-trust and subjective norms in acceptance of e-commerce website by customers of Raja Passenger Trains Co. Statistical population of this research include total customers of Raja Passenger Trains Co. in Tehran who booked an e- ticket. The research hypotheses were tested through LISREL and structural equation model (SEM). The research results showed that perceived ease of use has positive effects on perceived usefulness and attitude toward use of e-commerce website; subjective norm has positive effects on perceived usefulness as well as attitude toward use of e-commerce website and intention to e-commerce website reuse. Moreover, e-trust has a positive effect on intention to e-commerce website reuse. Manuscript profile

Open Access Article

3 - Analysis of Factors Affecting the Behavioral Intentions of Organic Crops Technology from the Viewpoint of Agricultural Experts of East Azarbaijan Province
yahya safi sis milad joodi damirchi Mozhdeh Maleki

Indicators of growing popularity of organic food products, such as the rapid growth of organic land cultivation and the continuous growth in demand for these products, are increasing. This study aimed to analysis of factors affecting the behavioral intention of organic More

Indicators of growing popularity of organic food products, such as the rapid growth of organic land cultivation and the continuous growth in demand for these products, are increasing. This study aimed to analysis of factors affecting the behavioral intention of organic crops technology from the perspective of agricultural experts. The statistical population of this study is experts of East Azarbaijan Agricultural Jihad Organization (N = 837). For this statistical population, sample size of 310 was determined using Krejcie and Morgan table and were randomly studied. The data collection tool was a questionnaire. Structural equation modeling technique was used for data analysis. According to field data, there was sufficient evidence to support the significant effect of “organic crops knowledge”, “perceived usefulness” and “perceived risk” on “attitude toward organic crops”. The significant effect of "social justice", "attitude toward organic crops" and "perceived ease of use" on "behavioral intentions of organic crops technology" was also confirmed. . Based on the results, the following recommendations are proposed: more government support, specialized training courses, specialized seminars and targeted debates (especially transgenic agriculture specialists), providing the necessary background for experts to receive courses at abroad, the formation of a committee combining the three sectors of research, education and extension. Manuscript profile

Open Access Article

4 - Investigate The Relationship Between product evaluation and Consumer Acceptance of the Intention to Repurchase in the E-commerce Environment (Case Study: Digikala)
maysam nemat homa Doroudi mehdi bazargani

Introduction: With the ever-increasing spread of information and communication technologies, the world is witnessing a great transformation, which is referred to as the information age. Technology-based services such as e-commerce using remote communication systems and More

Introduction: With the ever-increasing spread of information and communication technologies, the world is witnessing a great transformation, which is referred to as the information age. Technology-based services such as e-commerce using remote communication systems and information technology can give rise to significant benefits such as increased profitability. E-commerce has transformed the economy and society and brought many benefits to organizations, customers, and society. Analyzing purchase intention followed by purchase behavior by the consumer can save money and increase productivity in an organization. Among the factors that significantly affect purchase intention are consumer evaluation of products (perceived value, perceived product quality, and competitive price) and trust (perceived risk, perceived usefulness online credibility, and website reputation). Considering that the expectations of customers are constantly increasing, organizations are required to go beyond satisfying the primary needs of consumers and focus their attention on creating satisfaction, long-term bilateral and profitable relationships. Online shoppers are likely to view price as an important cost component and compare prices between different options. With the intensification of competition in business and rapid technological changes, as well as the increase in the power and right of consumers to choose, the success will belong to those companies that are able to understand and identify the expectations and desired values of customers in a more appropriate way and respond to them in a favorable way. This research examines the factors affecting the increase in purchases in e-commerce.Method: The current research is applied in terms of purpose because the results of the current research can be used by e-commerce managers in Iran in order to improve their strategies. In this research, the statistical population is the users who buy from the Digikala website in Iran, which the researcher does not have an accurate statistic of the number of statistical samples available, so it is considered an unlimited population. A statistical sample will be used among users as an available (non-probability) sampling method.Findings: Perceived risk has a significant effect on online trust and purchase intention. Furthermore, online trust has a significant effect on perceived usefulness. Online trust and perceived usefulness have a significant effect on purchase intention. The credibility of the website has a significant effect on the quality of the products and on online trust and on perceived value. Perceived competitive price has a negative and significant effect on product quality. The perceived competitive price has a significant effect on the listed value. Manuscript profile

Open Access Article

5 - Moderating Role of Job Relevance in Information Technology Acceptance Model among Agricultural Extension Experts in West Azarbaijan Province
Amir Alambeigi Ismaeil Ahangari

considered one of the important issues in the field of organizational studies, among which Technology Acceptance Model of Davis provides a suitable framework to identify the most important affecting variables. Using this approach, this study was conducted with correlati More

considered one of the important issues in the field of organizational studies, among which Technology Acceptance Model of Davis provides a suitable framework to identify the most important affecting variables. Using this approach, this study was conducted with correlational method aiming to show the external variables affecting the dimensions of perceived usefulness and ease of use, as two dimensions of information acceptance model.  There is little research on this model in organizational context. Thus to develop the model, this study has focused on job relevance as a moderator between perceived ease influence on acceptance intentions and perceived usefulness. In addition, experience variable has been considered as an external variable. The statistical population was West Azerbaijan agricultural extension experts (N=180), among whom 120 people were selected randomly using the Krejcie and Morgan table. The required data were collected via questionnaire. The face validity of the questionnaire was confirmed by a panel of experts. The Chronbach's alpha coefficient was between 0.730 and 0.816 for different dimensions of questionnaire. The partial least squares method as a new approach to structural equation modeling was used for data analysis. The results showed that experience variable had significant effect on perceived usefulness and it was able to explain 77% variance of perceived usefulness. Furthermore, technology acceptance model in this study could predict 71% of the real use. Manuscript profile

Open Access Article

6 - The Relationship between Acceptance of Information Technology and Employees’ Creativity in Isfahan Steel Mill Company
Mahboobeh Golestani Zadeh Badri Shahtalebi Akbar Etebarian

The present research analyzed the relationship between acceptance of information technology and employees’ creativity in Isfahan Steel Mill Company using descriptive correlational approach. Statistical population was all 800 employees in administrative sections of More

The present research analyzed the relationship between acceptance of information technology and employees’ creativity in Isfahan Steel Mill Company using descriptive correlational approach. Statistical population was all 800 employees in administrative sections of the company. 259 people were chosen as the study sample using convenience sampling method and Cochran's sample size formula. To collect data, two researcher-made questionnaires of acceptance of information technology by using the dimensions of Davis Model (1989) and the adjusted questionnaire of Randcip’s organizational creativity (1979) were used. Also, the content validity and reliability were estimated and confirmed. The results showed that there was a significant relationship between acceptance of information technology and employees’ creativity (r =0.577, P <0.01). According to stepwise regression conducted, among the variables of acceptance of information technology, the best predictor of employees’ creativity in the first step was external variables and in the second step was perceived usefulness.  Manuscript profile

Open Access Article

7 - The Role of Undergraduate librarianship on the Attitude of Students of Library and Information Science, University of Isfahan & Medical University of Isfahan to the Internet Based on IAS Model
ahmad shabani Mahboobe Sadeghi Ali Ghotbi Varzaneh

Objective: The growing role of the internet in guiding students in Universities and higher education concerned officials about the effective use of this new technology. This research aims at determining the role of undergraduate librarianship on attitude of librarianshi More

Objective: The growing role of the internet in guiding students in Universities and higher education concerned officials about the effective use of this new technology. This research aims at determining the role of undergraduate librarianship on attitude of librarianship students in University of Isfahan and Isfahan University of Medical Sciences toward internet based on ISA model. Methodology: the research method was descriptive survey and  The population consisted of all undergraduate students of librarianship in University of Isfahan and Isfahan University of Medical sciences (91 people) in 2010-2011. Due to limited population, the census method was used. To gather the data, the standard questionnaire “Internet Anxiety Scale” is used and it consists of four subscales of internet anxiety, usefulness of internet, and enjoyment of internet, and feeling of self-efficacy in using internet. To determine the validity of the questionnaire, the content validity was used. Using Cronbach’s Alpha, the reliability of the questionnaire was estimated 0.96.To analyze the data, at descriptive statistics level frequency, percentage, mean and standard deviation in the form of table and at inferential statistics single-sample t test, multivariate analysis of variance (Manova) were used. Findings: According to the findings, undergraduate librarianship had positive effect on anxiety, usefulness, enjoyment and feeling of self-efficacy in using internet. Yet its effect on reducing anxiety in men was more than women, and usefulness of internet, enjoyment of internet and feeling of self-efficacy in using internet in single students were more than married students. The university and different ages have had no effects on students’ attitudes but there was significant difference in the self-efficacy between first year students of librarianship and the final year students of librarianship. Conclusion: Undergraduate librarianship had positive effect on students’ attitudes toward these four components in mentioned universities. The officials are expected to establish and develop effective courses based on these research components. Manuscript profile

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