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      • Open Access Article

        1 - The Ethnography of women`s Audiences of the Seri of Omre Gol Lale»
        سمانه مهرپرور
        In this Article the way of female audiences’ perception and analysis of watching “Omer Gol Laleh” series is studied. There are three main questions that the study answered to: “what are the female audience’s reasons and motivations of watch More
        In this Article the way of female audiences’ perception and analysis of watching “Omer Gol Laleh” series is studied. There are three main questions that the study answered to: “what are the female audience’s reasons and motivations of watching the "Omer Gol Laleh" series?”,“What is the female audience’s  perception of the text of this series?” to Answer these questions the theories of “Perception”, “Active audiences”, “Media consumption and daily life”, “Community concept” and “Ritualization of society” is  used. To study the audiences’ sociological behaviors and watching patterns, the “qualitative research” method and “depth interview” technique is used. The statistic sample of this research consists of 20 persons from the 20to 50 years-old- female audiences. The results show that the audiences chose this serial with different reasons such as becoming calm, escaping from difficulties, entertaining, and getting familiar with other cultures. According to their daily habits, Female audiences have different perception from this series. Constant watching of this series has made some opportunities to them to talk to each other about the series. Female audiences, with the help of the stories’ characteristics, released from their routine life and entered to an ideal one. Cooperating with the ideal life of the story is enjoyable for the female audiences. The imagination that exists in this series entered to their lives and finally became their ritual habit. Manuscript profile
      • Open Access Article

        2 - study of Culture and Everyday Life on Facebook
        Ghazal Bibakabadi mohamad soltanifar Ali Delavar
        Today, virtual social networks have become an integral part of the daily lives of the Iranian people. The activities of people in this network and their daily lives, which are meaningful through presence and communication with others in these networks, are the subject o More
        Today, virtual social networks have become an integral part of the daily lives of the Iranian people. The activities of people in this network and their daily lives, which are meaningful through presence and communication with others in these networks, are the subject of study in this study. It may not be outrageous to view Facebook as a city where users live as citizens. How the daily life of the residents of this city goes, what interactions and connections the citizens of this virtual city have, what is their leisure and entertainment in this virtual city, etc. can help us to get to know it better. The aim of this study is to understand the components of daily life on the social network Facebook and its relationship with the membership of users in this network. To achieve this goal, the qualitative method of virtual anthropology has been used in a virtual field consisting of 300 Facebook social network users. Data collection was done through participation, online viewing, and in-depth and in-depth interviews. The research findings show that the components of daily life of users in this network include display and implementation, multiplicity and fear of getting lost, ordinary narration to the current official narrative, desensitization of red lines. These components are a view of the daily life of Iranian users. And the current culture in the Facebook space of Iranian users is in the period of this study. Manuscript profile
      • Open Access Article

        3 - The role of urban area on Homeless people’s daily life in Tehran
        Seyed Saeid Aghaei Alireza Kaldi Mansoor Vosooghi
        This research has been conducted with the aim of examining the role ofurban area on the daily life of the homeless people in Tehran. The researchmethod is mixed with a semi-structured interview framework designed onthe base of the theory of everyday life of Goff man and More
        This research has been conducted with the aim of examining the role ofurban area on the daily life of the homeless people in Tehran. The researchmethod is mixed with a semi-structured interview framework designed onthe base of the theory of everyday life of Goff man and the urban ecologyapproach. The collected data from the qualitative section are presentedusing interview, observation and content analysis. In the quantitative partof the research, a questionnaire was designed based on this theory and theinformation was gathered by the researcher in an interview form. Themethod of data analysis is presented statistically in the form of descriptiveand inferential tables. The results show that, human-made environmentsprovide the context for distortion and disturbance more than naturalenvironments, and migration as an important factor in the transfer ofdifferent subcultures to metropolitan areas, has an important role.Immigration also shows a meaningful relationship with homelessness;therefore, social deprivation rates and social support can be predisposingfactors for homelessness that are associated with imbalance in the destinationcommunity for immigrants. Manuscript profile
      • Open Access Article

        4 - Sociology of living styles (production – consumption culture)
        Ayoub Youssef Pour Nezami
          Human living style(s) has material and immaterial origins. Sociology using analytical tool of culture, studies both material and immaterial components. One of the elements of immaterial cultural life style is epistemic. This article reviews civilization and urba More
          Human living style(s) has material and immaterial origins. Sociology using analytical tool of culture, studies both material and immaterial components. One of the elements of immaterial cultural life style is epistemic. This article reviews civilization and urbanization process paying briefly to the characteristics and epistemological foundations of traditional, modern and post-modern lifestyles.                                                                                                           In civilization process, human lifestyle has changed. These changes were examined in production and consumption and also it is discussed about the civilized human’s unskillfulness in daily life and housekeeping, his alienation and captivity in an iron cage or global jungle.                                                                                                                                Production-consumption craze of modernism and consumerism and forging of post modernism are among cases which have been criticized as destructive consequences of those two philosophies (modernism and post-modernism). Manuscript profile
      • Open Access Article

        5 - کارکردهای پیامک در زندگی جوانان
        محمدسعید ذکایی علی اکبر تاج مزینانی ادیبه کریمی
        امروزه تلفن همراه در تمامی جنبه های زندگی انسان حضوری مؤثر و غیرقابل انکار پیدا کرده است. حضوری که در مقایسه با اینترنت و اثرات آن، گسترده تر و پیشرونده تر است. تلفن همراه و به خصوص قابلیت ویژه آن در شکل سرویس پیام کوتاه دیگر نه ابزاری فنی، بلکه به رسانه‌ای با کارکردها More
        امروزه تلفن همراه در تمامی جنبه های زندگی انسان حضوری مؤثر و غیرقابل انکار پیدا کرده است. حضوری که در مقایسه با اینترنت و اثرات آن، گسترده تر و پیشرونده تر است. تلفن همراه و به خصوص قابلیت ویژه آن در شکل سرویس پیام کوتاه دیگر نه ابزاری فنی، بلکه به رسانه‌ای با کارکردهای مختلف فرهنگی، اجتماعی، اقتصادی و سیاسی تبدیل شده است و فرهنگ خاص خود را شکل داده است. پیام های کوتاه شکل دهنده نظم زندگی روزمره و تکنولوژی ارتباطی مهمی در هویت بخشی و ارتباط کاربران آن با خود، شبکه های بلافصل و آشنای اجتماعی و محیط پیرامون می باشند. مقاله حاضر با هدف بررسی کارکردهای پیامک در بین جوانان و با استفاده توأم از پیمایش و مصاحبه‌های نیمه استاندارد کیفی با طیف متنوعی از دانشجویان تهرانی، می کوشد آثار و کارکردهای سیاسی، دینی، اجتماعی و فرهنگی پیام کوتاه را به تفکیک مورد بررسی قرار داده و فرصت ها و تهدیدهای این سرویس را از نقطه نظر جوانان مطالعه نماید. نتایج مطالعه بیانگر تأثیر پذیری عمیق و گستره فرآیند ارتباطات و نظم زندگی روزمره جوانان از این رسانه و به کارگیری استراتژیک و هدفمند آن برای مدیریت نیازها و هیجانات خویش است. Manuscript profile
      • Open Access Article

        6 - سبک زندگی به منزله نوعی مقاومت(مطالعه موردی جوانان شهر دزفول)
        منصور وثوقی نسیم خواجه زاده
        گرچه سبک‌زندگی، مجموعه‌ی عملکردهای روزانه‌ی‌کنشگران‌اجتماعی است که در بستر زندگی روزمره‌ی آنها جاری می‌شود، اما نه تنها سبک‌های زندگی در حال نوشدن و افکندن طرح‌هایی دیگر است، بلکه همین سبک‌ها مجالی می‌شود برای به چالش کشیدن نظم مستقر و بازسازی معنا. تحقیق حاضر در پی وا More
        گرچه سبک‌زندگی، مجموعه‌ی عملکردهای روزانه‌ی‌کنشگران‌اجتماعی است که در بستر زندگی روزمره‌ی آنها جاری می‌شود، اما نه تنها سبک‌های زندگی در حال نوشدن و افکندن طرح‌هایی دیگر است، بلکه همین سبک‌ها مجالی می‌شود برای به چالش کشیدن نظم مستقر و بازسازی معنا. تحقیق حاضر در پی واکاوی این امر در شهر دزفول از روش پدیدارشناسی هرمنوتیک و ابزار مصاحبه عمیق بهره گرفته‌است. یافته‌های تحقیق نشان می‌دهد، کنشگران اجتماعی منفعل نیستند و به گونه‌ای فعالانه به‌دنبال راه‌های بدیلند و با سبک‌های زندگی خود در جریان زندگی روزمره، راهی برای مقاومت می‌یابند. Manuscript profile
      • Open Access Article

        7 - .Pragmatics of Theoretical Traditions in Readings of Spatial Levels, Emphasizing Components of “Everyday Life”
        Mitra Habibi mojdeh jamshidi
        Nowadays, to have a critical look toward spatial issues necessitates a criticism of and a transformation in our behavior (theoretical and practical) toward space. Such a stance can be used as a method to describe, interpret and criticize “everyday life” and More
        Nowadays, to have a critical look toward spatial issues necessitates a criticism of and a transformation in our behavior (theoretical and practical) toward space. Such a stance can be used as a method to describe, interpret and criticize “everyday life” and identify spatial issues from the same perspective. Spatial reading first appears in theoretical traditions and components affecting it. During the last fifty years, in line with the “spatial turn” of social theories, “everyday life” has gradually penetrated spatial studies. Interpreting space as a social, multi-layered and relational affair is an assumption of such a turn. During this period, theories are considered as a component of space production in “social production of Space” theories. This encouraged us to undertake a thorough investigation of social theories and categorize them on the basis of spatial interpretation, so that we may acquire a more comprehensive view to understand, analyze the issues, and provide spatial solutions. Therefore, we first investigate the assumptions of social theories (in macro and micro levels emphasizing space, everyday life, and action) and then, based on the concept of action as an important spatial layer, we will discuss the three theories of scenario, practice and controversy. Finally, these theories are considered for their applications in spatial reading, categorization and its different dimensions. Therefore, the principals of any theory are described in a descriptive-analytical framework based on logical reasoning and by relying on library and internet resources. The results show that these theories are applicable in a level of spatial reading. Manuscript profile
      • Open Access Article

        8 - .
        اسفندیار غفاری نسب محمدتقی ایمان
      • Open Access Article

        9 - بررسی میزان جهت گیر‌ی‌های عقلائی در زندگی روزمره و عوامل مؤثر بر آن در بین معلمان در مقایسه با دانشجویان شهر زنجان
        mahbobeh babaee behroz heydari
      • Open Access Article

        10 - Impact and Effectiveness of Contemporary Consumption Culture on Architecture and Urban Planning
        Ali Asgari Razie Fathi
        Production and consumption are not mere economic terms, as they have, for many years, expanded into the sociological realm and spatial analyses. Consumption has been introduced as a key subject in Sociology and Humanities, signifying that the current society is rich in More
        Production and consumption are not mere economic terms, as they have, for many years, expanded into the sociological realm and spatial analyses. Consumption has been introduced as a key subject in Sociology and Humanities, signifying that the current society is rich in consumption ethics. Because architectural and urban spaces involve peoples’ daily lives thus, it is imperative to address the consumer subject in urban architecture and city planning.This research is an interdisciplinary study that uses a descriptive-analytical approach to explore the contemporary consumer culture and urban and architectural spaces. Reviewing the literature, the study provides a classification of consumer spaces, including commercial and tourism-recreational spaces.This research does not aim to provide a comprehensive conclusion because it strives to enter into spatial dimensions, a subject that has gained the attention of sociologists and thinkers of other scientific assemblies and in the position of architecture and urban planning, the consequences are still original and debatable. Characteristics of intended spaces and their formative and content dimensions reveal that the grave challenges facing our cities are that spaces risk getting empty and converted into platforms for superficial consumption and this issue can be seen and pondered in some cities of the country Manuscript profile
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        11 - Social actions and appearances for women in Iran contemporary fiction
        Hamid Vedadi Habib Alah Aghabakhshi
        Abstract There are many women-oriented novels in the fiction genre. The readers of these novels have different motivations. Given social interactions in social, cultural, personal and biological organism systems, the question is that what issues are emphasized and w More
        Abstract There are many women-oriented novels in the fiction genre. The readers of these novels have different motivations. Given social interactions in social, cultural, personal and biological organism systems, the question is that what issues are emphasized and what type of cognition is transmitted to the audiances? Preparing a conceptual structure base on contemporary fiction literature (from 1340 to 1350) will result to focus on gender-based social structures. Affecting the public and private behavior of novel characters, this structure will shape their action and interactions. This is a qualitative study. The sample of study consists of womenoriented novels written by both male and female novelists. Analytical units for open and axial coding include 25 elements from 26 reference book in the field of sociology of literature and gender as well as 45 novels written by 17 authors. Results show that popular novels reflect the social interactions much more clear and better than leader and contemporary novels. In addition, these characters are involved with social aspects of interaction in more diverse with social aspects of interaction in more diverse manner. Finally, it is concluded that social sustem and consequently social structure have the strongest effect level. Manuscript profile