List of Articles حسابداری ذهنی Open Access Article Abstract Page Full-Text 1 - Extraction of a Mathematical Capital Asset Pricing Model within the Framework of Mental Accounting Mohammadreza Ola Hashem Nikoomaram Azita Jahanshad Zahra Pourzamani Open Access Article Abstract Page Full-Text 2 - Explaining the Model of Mental Accounting for the Selection of Portfolios of Shares of Companies in the Tehran Stock Exchange with Investment Horizon Approach Hasan Valiyan MohammadReza Abdoli Mehdi Safari Gerayli Jafar Ghilichli Open Access Article Abstract Page Full-Text 3 - The Role of Mental Accounting in Capital Budgeting Decisions Mona Parsaei Mahnaz Mollanazari Open Access Article Abstract Page Full-Text 4 - Value-Driven Internet Shopping: The Mental Accounting Theory Perspective (case study: Diji Kala) Zahra Dianati Deilami Elham Balooti Ronak Darvand Open Access Article Abstract Page Full-Text 5 - Investigating factors affecting auditors' behavioral bias with a combined method bakhtyar ashrafi Zohreh Hajiha REZA TEHRANI 10.30495/jik.2024.23245 Open Access Article Abstract Page Full-Text 6 - Emotional Quotient Impact on Investment Funds Performance in Iran Emphasis on Mental Accounting Esmaeil Ghasemi fatemeh sarraf Mohsen Hamidian Roya Darabi Open Access Article Abstract Page Full-Text 7 - Identifying the factors affecting financial toxicity and designing a financial toxicity paradigm pattern based on grounded theory Saeid karimipour saryazdi sina kherdyar Seyed Reza Seyed Nezhad Fahim Farzin Farahbod Open Access Article Abstract Page Full-Text 8 - The study of behavioral factors in the selection of optimal portfolio in Maryam Saberi Roya darabi Open Access Article Abstract Page Full-Text 9 - A comparative survey on behavioral factors on financial assets investment Hamidreza Kordlouie Nader Dashti Razieh Seifollahi Open Access Article Abstract Page Full-Text 10 - A Pattern for Portfolio Optimization in A Speculative Bubble Condition According to Mental Accounting Maryam Saberi Roya Darabi Mohsen Hamidian Open Access Article Abstract Page Full-Text 11 - Explain the behavior of the optimal portfolio choice than the standard financial Majid Zanjirdar Reza Mosavi Maryam Saberi Open Access Article Abstract Page Full-Text 12 - بررسی الگوی ریاضی انتخاب پرتفوی سرمایه گذاری مبتنی بر مالی رفتاری فریدون رهنمای رودپشتی فرشاد هیبتی سیدرضا موسوی Open Access Article Abstract Page Full-Text 13 - The Effect of Momentum on the Disposition Effect and Expected Stock Returns in the Framework of Prospect Theory and Mental Accounting Theory Mahshid Allami Afsane Soroshyar 10.30495/afi.2022.1945172.1064