List of Articles تصویر ذهنی برند Open Access Article Abstract Page Full-Text 1 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh 10.30495/jism.2023.75659.1086 Open Access Article Abstract Page Full-Text 2 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company) Neda Moradi mohammad ghaffari Open Access Article Abstract Page Full-Text 3 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions M. Samadi Z. Ziaei Open Access Article Abstract Page Full-Text 4 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity Hossein Emari Ahmad Zende dell Open Access Article Abstract Page Full-Text 5 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city) jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 6 - بررسی تعدیل کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند شهناز نایب زاده اکرم اقبالی یاسین رادمنش