List of Articles تصمیم گیری خرید Open Access Article Abstract Page Full-Text 1 - Explaining and Examining of Loyalty Programs on Buying Decision of Customers (Case Study) Ali Khatami Firouzabadi Mojtaba Salehi Fatemeh Taheri Open Access Article Abstract Page Full-Text 2 - Identifying the lifestyles of investors, the degree of mental conflict and the type of purchasing decision with a financial-behavioral approach Sayyed Mohammadtaghi Hosseini kia Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 3 - مطالعه نقش اعضای خانواده در تصمیمگیری برای خرید کالاهای مصرفی با دوام سیدرضا سیدجوادین منصور صمدی بهمن نقدی Open Access Article Abstract Page Full-Text 4 - Providing a comprehensive model based on the effect of behavioral indicators of Vals lifestyles on Purchase decision making styles of Asel - case study: female buyers with high and low income and financial resources in Tehran city Seyed Mohamad Taghi Hosseinikia Vahid Reza Mirabi