List of Articles تبلیغات شفاهی

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  1 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک)
  محمد علی عبدالوند پیمان غفاری آشتیانی
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  2 - عوامل پیش‌بینی‌کننده تبلیغات شفاهی مشتریان در مرکز ناباروری یزد در سال 1393
  محمد رنجبر عزت آبادی مهناز ایوگی عارفه دهقانی تقتی نجمه باقیان
• Open Access Article
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  3 - Explaining the phenomenological pattern of the concept of health tourism with an emphasis word of mouth advertising of health centers
  mohammad ali abdolvand mehdi bani asadi
• Open Access Article
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  4 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
  عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم
• Open Access Article
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  5 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht
  علی داوری Amin Mohammadi Almani امیر پورناصرانی
• Open Access Article
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  6 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance
  Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei
• Open Access Article
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  7 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
  Seyyed Alireza Mosavi
• Open Access Article
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  8 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
  effat haji hoseini abolfazl sohrabi
• Open Access Article
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  9 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala)
  niloufar ashrafi Kambiz Heidarzadeh
• Open Access Article
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  10 - The Effect of Brand Personality and Brand Image on Word of Mouth
  Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
• Open Access Article
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  11 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
  faranak khodayari Shadan Vahabzadeh  Salumeh Rajablu
  10.30495/jomm.2022.68062.1946
• Open Access Article
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  12 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
  A. Shekari F. Rahimi S. Korahi moghadam
• Open Access Article
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  13 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht
  A. Davari A. Mohammadi Almani A. Pournaserani
• Open Access Article
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  14 - Investigating the Impact of Factors Affecting the Acceptance of Financial Technology by Bank Customers (Case Study of Pasargad Bank)
  Seyedeh shima Eftekhari sinjani alireza rousta Abdullah Naami
• Open Access Article
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  15 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions
  Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar
• Open Access Article
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  16 - Investigation of the Effect of Loyalty on Customer Repurchase of Dairy Products
  Javad Rafati; Reza Aghamoosa Abdollah Naami
• Open Access Article
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  17 - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry)
  Javad Rafat Reza Aghamoosa Kimia Zand Habibi
• Open Access Article
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  18 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
  ghazaleh asvadi alireza rousta
• Open Access Article
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  19 - تعیین ارتباط بین تصویر ذهنی از فروشگاه، رضایت مصرف کننده از خرده فروشی بر تبلیغات شفاهی مثبت(مطالعه موردی: مشتریان فروشگاه های شهروند)
  پوریا حافظ تقوا حسن اسماعیل پور
• Open Access Article
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  20 - بررسی عوامل موثر بر خرید تفننی در فروشگاه‌های زنجیره ای رفاه شهر تهران
  علی شفیعی وحیدرضا میرابی
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  21 - الگویی ساختاری برای تبلیغات شفاهی (دهان به دهان)مشتریان بر اساس مزایای ارتباطات و عوامل کیفی خدمات (مورد مطالعه:خطوط هوایی در شهر ایلام)
  الهام کریمی صادق فیض الهی حسینعلی حیدری
• Open Access Article
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  22 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
  Hormoz Mehrani Mansoureh sadeghi Majid saftari
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  23 - عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران
  شهلا سهرابی محبوبه قویدست کوهپایه
• Open Access Article
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  24 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
  fahameh farahbakhsh