List of Articles تبلیغات دهان به دهان الکترونیک

• Open Access Article
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  1 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
  ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi
  10.30495/mediastudies.2023.74651.1534
• Open Access Article
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  2 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
  -Sayede Somayeh Ghorbi mohammad ghasemi nameghi
• Open Access Article
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  3 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
  Firozeh hajialiakbari narges moosavi
• Open Access Article
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  4 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi