List of Articles تبلیغات دهان به دهان Open Access Article Abstract Page Full-Text 1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education majid pabarjaei zanjani احمد راه چمنی Open Access Article Abstract Page Full-Text 2 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province) ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi 10.30495/mediastudies.2023.74651.1534 Open Access Article Abstract Page Full-Text 3 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals Mohammad Javad Taghipourian Umm al-Banin Eyni Mirhassanlo Open Access Article Abstract Page Full-Text 4 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity iman hakimi Open Access Article Abstract Page Full-Text 5 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad) -Sayede Somayeh Ghorbi mohammad ghasemi nameghi Open Access Article Abstract Page Full-Text 6 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran Mohammad Javad Taghipourian neda Ashtiani Open Access Article Abstract Page Full-Text 7 - Investigating the impact of advertising on the behavioral patterns of tourists in social networks yazdan shirmohammadi Farzane Abedi Open Access Article Abstract Page Full-Text 8 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users hadi seyedfazli Vahidreza mirabi karim hamdi 10.30486/jsrp.2021.1920916.2814 Open Access Article Abstract Page Full-Text 9 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products Mitra Meijani Alireza Rousta Darioush Jamshidi Open Access Article Abstract Page Full-Text 10 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province Firozeh hajialiakbari narges moosavi Open Access Article Abstract Page Full-Text 11 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs seyed mohammad hosein hoseini ravesh amir moghaddam Open Access Article Abstract Page Full-Text 12 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising Fereydoun Omidi Open Access Article Abstract Page Full-Text 13 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank) Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi Open Access Article Abstract Page Full-Text 14 - The Effect of Word of Mouth Advertising on Customer Preferences siyamak farrokhi ali Yavari jafar beikzad Open Access Article Abstract Page Full-Text 15 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province abbas khodayari seyavash khodaparast javid pourabdi Open Access Article Abstract Page Full-Text 16 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan) yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami
