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Open Access Article

1 - Planning the future of Iran with nation branding
Amin Ardalan Hossein Vazifehdust Hashem Nikoomaram

In order to plan the future, knowledge of the attitudes, perceptions and identification of the various factors and dimensions affecting the nation brand of a country is necessary for any specialist and organization that wants to create, exploit, maintain, and develop a More

In order to plan the future, knowledge of the attitudes, perceptions and identification of the various factors and dimensions affecting the nation brand of a country is necessary for any specialist and organization that wants to create, exploit, maintain, and develop a brand. Therefore, the present study seeks to find effective factors in nation branding in such a way as to identify the variables specific to Iran and to provide a suitable and comprehensive roadmap for future planning of the nation brand. The statistical population of the study was tourists who visited Iran and collected information from 987 individuals using a questionnaire. Using descriptive surveying method and structural equation modeling, eight hypotheses are analyzed and applied in terms of purpose. The results show that the factors of government, culture, tourism, society, geography, and nature, affect Brand. Also, export brands, science, and technology and economics are factors that affect the nation brand. Manuscript profile

Open Access Article

2 - Designing a nation branding model in the field of industrial products and services export
Alireza Zamani Kambiz Jalali Farahani Mahmoud Samiei Nasr Nasrin Akhondi

Nation branding is a suitable model recommended by international organizations for export development in the third millennium. An important part of the exports of countries in the world are industrial products. In this regard, due to the importance of this issue for the More

Nation branding is a suitable model recommended by international organizations for export development in the third millennium. An important part of the exports of countries in the world are industrial products. In this regard, due to the importance of this issue for the country, this study was conducted with the aim of providing a model for promoting the nation brand in the field of exporting goods and industrial services. The current research is an applied-developmental research in terms of its purpose, and it is considered a cross-sectional survey research from the point of view of the method of data collection. The community of participants in the qualitative section includes senior managers and entrepreneurs in the fields of branding, industry, export and trade, who have sufficient experience in the aforementioned fields. Sampling was done with a targeted method and theoretical saturation was achieved with 11 interviews. Research findings showed that a national macro-policy and export-oriented culture are the main parameters affecting the national brand. The communication infrastructure in the country provides the necessary platform and the challenges of export sanctions play the role of an interventionist. Finally, the use of relevant strategies to improve the export of industrial goods and services leads to the promotion of the national brand. The central phenomenon including (international branding) also affects the strategies in the field of export of goods and industrial services. Finally, it was found that the strategies of the model lead to a certain result (improvement of the national brand). Manuscript profile

Open Access Article

3 - Examining the Role of Human Resources in Hotel Ranking in Iran
Amir Mohsen Madani Leila Bagheri NezamAbad

Introduction and Objectives: People of different nationalities and ethnicities hotelnear term, so the hotels as a cultural institution, is at the forefront of culturalencounter as a showcase for the entire facade, reflecting the national culture of thehost country are c More

Introduction and Objectives: People of different nationalities and ethnicities hotelnear term, so the hotels as a cultural institution, is at the forefront of culturalencounter as a showcase for the entire facade, reflecting the national culture of thehost country are considered. Maintaining mobility in the field of global competition,the need for attention to local and national features, standardization of hotelservices has doubled. Because of cultural attitudes, standardization is essential inbuilding a national brand.Research method: In this model, the best and most complete satisfying services forguests has a 100 percent points. This rate is the calculated score for the quality andquantity of service, 0.638 and the points calculated for architecture and building ofhotel is 0.362. The main parameter of the model is 71 and the number of sub- factoris 850.Research findings: According to the research conducted, the main components ofhotel ranking and classifying in Iran were determined and the importance of eachwere identified. Finally, some solutions are offered to improve the status of hoteland tourism industries in Iran .Conclusion: Inspection and investigate public and private hotels, away from thestandards in some indicators suggest, therefore all the stars did not show the correctdegree of hotels in Iran &Usually between 1 and 2 stars are added to the existing style of grading andstandardization meet the diverse needs of today's world, not tourists. The testresults show that the model structures, hotels, undeniable role in the developmentof cultural tourism, standardization and globalization are making a national brand. Manuscript profile

Open Access Article

4 - Designing a model of factors affecting the promotion of the image of the national brand (Iranian-made logo) in regional markets (Case study: Export of high voltage electrical equipment - transformer)
Abdul Ali Ameri Abdol allah Naami Bita Tabrizian

Global and regional developments have always made the need for successful exports with a focus on reducing costs and increasing product acceptance vital for any country's economy. One of the effective factors in export success is the valid national brand of the country More

Global and regional developments have always made the need for successful exports with a focus on reducing costs and increasing product acceptance vital for any country's economy. One of the effective factors in export success is the valid national brand of the country of origin with the customers of the destination country. One of the industries with local capabilities and strong infrastructure in Iran is the electricity industry. Despite the quality and self-sufficiency in the products of this industry, the lack of a pattern in using the national brand in this industry has become an obstacle to reach regional markets. Accordingly, the main purpose of this study is to "present an effective model on promoting the image of the national brand of Iran."In this mixed research, which has been done sequentially. Researchers tried to identify the factors affecting the promotion of the national brand image (made in Iran) and its dimensions using the opinions of experts. Then, with the help of Maxqda software, the variables and the conceptual pattern of the relationships between them were extracted. In a small part, using the opinions of executives and exporters of high voltage power products, the local status of the research model was examined. The results of PLS software analysis in the structural equation model section showed that among these relationships, the variable "utilization of human, cultural, social and historical manpower capacities" has the greatest impact on strengthening the national brand and the variable "national macro policy" has the least impact. Manuscript profile

Open Access Article

5 - The Role of Cultural Diplomacy in Japan's Nation Branding
Seyed Davood Aghaee MILAD ADIB SERESHKI

With the expansion of information technology, the increase of communication between societies, and the growth of awareness of events in other parts of the world, governments have increased their soft power as a supplement to hard power in their macro policies, so buildi More

With the expansion of information technology, the increase of communication between societies, and the growth of awareness of events in other parts of the world, governments have increased their soft power as a supplement to hard power in their macro policies, so building a reliable national brand has become important for the governments of the world. It is because they have well understood that the better image they create of themselves and their countries in the minds of the people of other countries, the more successful they will be in advancing their goals and interests. Cultural diplomacy is one of the tools for exercising soft power in the hands of countries beyond the borders and one of the main pillars of public diplomacy in order to influence the target sosieties. Japan is one of the countries with high soft power and is the only non-Western country among the top ten countries in international rankings. In this article, by describing the components of cultural diplomacy and using the three main indicators of countries' soft power ranking, the construction of this country's national brand and its weaknesses and strengths are explained. The research hypothesis is that culture, which is one of the important dimensions in nation branding, is Japan's strong point and has improved the international image of this country. Manuscript profile

Open Access Article

6 - Identifying Factors Affecting National Brand Promotion in the Automotive Industry with Economic Approach
seyed shahab mousavi mahmud samiei nasr farhad hosseinzadeh lotfi

The aim of the current research is to identify the influencing variables on promoting the national brand in the automobile industry with an economic approach using the ground theory method. The current research was conducted using qualitative method (qualitative content More

The aim of the current research is to identify the influencing variables on promoting the national brand in the automobile industry with an economic approach using the ground theory method. The current research was conducted using qualitative method (qualitative content analysis) and fuzzy Delphi analysis. Finally, using the fuzzy Delphi analysis, the factors extracted from the interviews with experts were analyzed and the final qualitative model was designed. Based on fuzzy Delphi analysis among the components: choosing the best technology transfer strategy in order to promote national branding in the automobile industry in line with economic development with the Cripps number (0.917), considering key economic factors in the country in order to promote branding National in the automotive industry with the Cripps number (0.903), according to experts, they have the highest amount of these components. In the end, 34 components and 88 indicators were confirmed, mostly causal factors or preconditions, intervening factors, background factors, strategies and consequences were identified Manuscript profile

Open Access Article

7 - Culture and its role in the public diplomacy
noozar shafihi farhad ghanbari aziv kiani

The new 21 century has altered the political constellation amongst actors of international relations. Yet, one thing is certain that today’s world cannot be separated from diplomacy. Diplomacy in the world has highlighted into three version. The first version of d More

The new 21 century has altered the political constellation amongst actors of international relations. Yet, one thing is certain that today’s world cannot be separated from diplomacy. Diplomacy in the world has highlighted into three version. The first version of diplomacy in traditional terms, which is seen as the substance, aim and attitudes of a state’s relations with others to put these into effect, is called formal diplomacy. It is just prevail among officials of state actors in which states aims to effecting on another state or finally achieve mutual influencing (state to state diplomacy). Another dominant diplomacy of today is public diplomacy in which states aim to influence on people of other countries (state- people diplomacy). Since, in this kind of diplomacy, the cultural element being used at the high level, it is known as cultural diplomacy. In other words, cultural diplomacy is a subset or branch of public diplomacy in which culture is using as the foundation for soft power to dialogue and negotiate with others. The third version is cyber diplomacy that is named people to people diplomacy in which people are linked with each other by information’s and communication’s networks in order to make helping peace in the world. Emphasizing on public diplomacy, the main question of this article is what is public diplomacy and the role of culture in the public diplomacy? In this line, main hypothesis is that since the culture is the essence of public diplomacy so any public diplomacy for being influential should utilize culture in its enforcement. The conduct of inquiry in this research based on descriptive-analytical. Manuscript profile

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