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Open Access Article
1 - Presenting a model for the development of technological start-ups for the dynamics of external management mechanisms
pzhman hajatpour saber Mullah Alizadeh zovardehi allahkaram salehiThe purpose of this study is to provide a model for the development of technological startups for the dynamics of external organizational governance mechanisms. The research was in terms of developmental purpose, in terms of combined method (qualitative-quantitative). T MoreThe purpose of this study is to provide a model for the development of technological startups for the dynamics of external organizational governance mechanisms. The research was in terms of developmental purpose, in terms of combined method (qualitative-quantitative). The statistical population in qualitative research included theoretical and experimental experts who were purposefully selected, including 20 senior managers of industrial companies of the stock exchange It was Tehran and sampling continued until theoretical saturation was achieved. In a small part, the statistical population included top, middle managers and supervisors of industrial companies of Tehran Stock Exchange, sampling done purposefully and 80 questionnaires obtained from this sample. The collection tools were semi-structured in the qualitative part of the interview and in the quantitative part of the researcher-made questionnaire (1400) which was based on the Likert scale (5 options). Research data analysis performed in the qualitative phase with Max Kyoda software and in the quantitative phase with LISREL software.The results in the qualitative section indicate the variables of strategic thinking, marketing mix, market opportunity identification and competitive functions as causal factors. Underlying factors include values, macro-environmental factors, and the emergence of new technologies, global approaches, and technological infrastructure. The consequences of this phenomenon expressed in the form of development of technological startups, value creation for businesses, technological advancement, value creation for society and revival of small businesses. In the quantitative part, the conceptual model of the presented research was tested and the research hypotheses confirmed.The development of technological start-ups for the dynamics of external governance mechanisms leads to synchronization and coordination with global changes and the external environment with the internal environment of the company and leads start-ups to gain a competitive advantage that is the basis of any company and can it created value for society and businesses. Manuscript profile -
Open Access Article
2 - Designing a Mentoring Model for the Development of Food Industry Startups
Mohammad MomenNezhad Limodehi Asad Hejazi Hamed RahmaniStartups are usually built around innovative ideas, and mentors serve as watchdogs and entrepreneurs in the creation and growth of startups. The purpose of this research was to design a mentoring model for the development of startups in food industry. The research metho MoreStartups are usually built around innovative ideas, and mentors serve as watchdogs and entrepreneurs in the creation and growth of startups. The purpose of this research was to design a mentoring model for the development of startups in food industry. The research method was mixed employing sequential-exploratory design, grand-theoretical method and applied-developmental goal. Through purposeful theoretical sampling, in the qualitative section, 15 academic experts in the field of entrepreneurship management and food industry were selected. In the quantitative section, using stratified random sampling, 384 entrepreneurs, mentors and students active in food industry startups were recruited who answered a researcher-made questionnaire. The qualitative analysis was performed with five rounds of interviews to reach saturation and theoretical consensus for open, axial and selective coding of mentoring model categories in food industry startups, the quantitative analysis of which was performed with Smart pls (2) statistical software. The paradigm pattern of research was established in 4 axes, 29 categories, 193 items and 6 constructs including: causal conditions, central phenomena, strategies, contextual conditions, intervening conditions and consequences. The relationship between causal condition structures and central phenomenon, central phenomenon and strategies, contextual conditions and strategies, intervening conditions and strategies and strategies and consequencies of mentoring development was found to be positive and significant (T ≤ 2.58), and research model fit was assessed as strong (GOF = 0.682). Therefore, it can be concluded that the managers and policymakers of the country's food industry can benefit from the consequences of mentoring development in the startups of the country's food industry by implementing the antecedents of the research model and implementing its strategies. Manuscript profile -
Open Access Article
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علیرضا فلاح علیرضا رجب زاده اصطهباناتی ابومحمد عسگرخانی -
Open Access Article
4 - Identifying model of media performance with the brand equity approach in startup businesses
Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhshPurpose - This study aims to design a model of media performance in terms of brand equity in startups utilizing a mixed, qualitative-quantitative research method. Design/methodology/approach - In the qualitative step, the required data was collected from semi-structured MorePurpose - This study aims to design a model of media performance in terms of brand equity in startups utilizing a mixed, qualitative-quantitative research method. Design/methodology/approach - In the qualitative step, the required data was collected from semi-structured exploratory interviews with 16 university and industry experts as well as industry experts who agwre active in related fields throughout snowball, purposeful and theoretical sampling methods, Subsequently analyzed with grounded theory method through open, axial and selective coding. Finally, the model was presented. In the quantitative step, data were collected by distributing an online questionnaire among 384 consumers of Digikala brand. Afterward the extracted model was evaluated by structural equations modeling in lisrel, spss software.Findings - The results indicate the media performance as main phenomenon, communicational strategy as causal factors, brand equity as strategy, brand Judicial features and brand competitive environmental features as moderators and eventually behavioral responses as Consequences. Additionally, the quantitative step the model fit was well.Conclusion: in this research, creating brand equity using social media is recommended as a priority for the success of startup companies. Manuscript profile -
Open Access Article
5 - Entrepreneurship Strategic Analysis of Fintech in Banking scope
Maryam Mashhadiabdol Davood Samari ebrahim abbasi Majid AshrafiOne of the emerging phenomena in the world is the emergence of Fintech in banking. This has threatened governments' control over money and has made it easier to transfer money around the world. Technology development and social change affect customer behavior and lead t MoreOne of the emerging phenomena in the world is the emergence of Fintech in banking. This has threatened governments' control over money and has made it easier to transfer money around the world. Technology development and social change affect customer behavior and lead to change in customer relationship management. The purpose of this research is to study what Fintech developments in Iran and content analysis are trying to do in terms of what Iran has done in the field of banking and in which financial areas it will be able to start a new business. Some in the financial services industry see Fintech's progress as a threat to the traditional banking industry, and some believe Fintech is a challenge that can be turned into an opportunity. The research method in this paper is grounded theory which was first analyzed using library study and interviews with government officials in the field of banking and the key points were extracted. Therefore, in order to collect additional information for content analysis, a questionnaire was used using keywords. At the output of the questionnaire, the frequency of keywords and their importance coefficients were extracted. Finally, the weaknesses, strengths, threats and opportunities in entrepreneurship and innovation were extracted. The results are listed in the SWOT strategy table, which outline the strengths of the strategies to address the weaknesses and, using opportunities, provide strategies to turn the threats into opportunities. Manuscript profile -
Open Access Article
6 - Presenting the development model of technological start-ups in companies admitted to the Tehran Stock Exchange for the dynamics of extra-organizational management mechanisms
Pezhman Hajatpoor saber Mollaalizadeh Zavardehi Allah Karam SalehiPurpose: Organizations today operate in an uncertain, complex, and rapidly changing environment that necessitates the development of capabilities and capacities for competitive advantage. The aim of this research is to present a model for the development of technologica MorePurpose: Organizations today operate in an uncertain, complex, and rapidly changing environment that necessitates the development of capabilities and capacities for competitive advantage. The aim of this research is to present a model for the development of technological startups to enhance the dynamics of extra-organizational navigation mechanisms. Methodology: The research adopts an exploratory objective and a mixed-method approach (qualitative-quantitative). The qualitative research population consists of experts and top managers of industrial companies listed on the stock exchange, with 20 purposively selected participants, and sampling continued until theoretical saturation was achieved.Within the quantitative segment, the sample comprises 500 individuals drawn from the academic faculty, senior executives, middle managers, and industry experts associated with firms listed on the Tehran Stock Exchange. The sample size of 217 individuals was determined using Cochran's formula for the period spanning 2012 to 2022. Findings: The results indicate that constraints on financial resources (research and development budgets) and risk-sharing, the transition towards the digital economy synchronized with regional and global developments, market penetration processes, increasing competitiveness, and the formation of an economic scale for product development, as well as social and cultural transformations such as the emergence of an educated middle class, underscore the necessity of strategic thinking in organizations commensurate with changes in the operating environment as key factors in the development of startups. Moreover, contextual and intervening factors include 10 and 5 categories, respectively, comprising macroeconomic conditions and constraints in attracting foreign investment, and the inherent complexity of innovation and commercialization, especially in advanced technology domains. Furthermore, strategies encompassing 16 components, including adopting an agile startup approach and risk-taking and crisis management. Additionally, consequential categories include creating value for businesses following a market-oriented approach through resource integration and product development. In the quantitative section, the conceptual research model was tested, and the research hypothesis was confirmed. Originality/Scientific Contribution: The research findings can contribute to enhancing competition among companies listed on the stock exchange, and it is expected that the establishment of extra-organizational navigation mechanisms will effectively assist in the implementation of the board of directors' tasks and compliance with legal requirements. Manuscript profile
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