List of Articles "Content analysis"

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  1 - A persuasive strategy for advertisement on social media
  Ali Ghiasian Ataolah Abtahi Neda Soleimani Ali Ameri
  10.30495/mediastudies.2022.56163.1333
  A persuasive strategy for advertisement on social mediaAbstractSocial media has been expanded and developed remarkably nowadays . Many users are active in social media every day so that these media considerably influence their audience. Social media applications install More

  A persuasive strategy for advertisement on social mediaAbstractSocial media has been expanded and developed remarkably nowadays . Many users are active in social media every day so that these media considerably influence their audience. Social media applications installed on smartphones are developing and popular due to features such as easy access , attractiveness, interactivity, and high performance in terms of providing the information needed by users . In this work, we attempted to design a persuasive strategy to advertise on Instagram. It was applied exploratory-descriptive research conducted based on a cross-sectional design. Data were collected using qualitative and quantitative methods. The statistical population of the study included cyberspace experts and masters. Experts were first interviewed using questionnaires, and texts of the interviews were then encoded through content analysis in MAXQDA, and ultimately 58 indicators were selected. For quantitative analysis of the data obtained from the close-ended questionnaire , the sample size was determined 196 based on the study population and using Cochran's formula. The results were divided into 11 categories using the exploratory factor analysis method. The results confirmed a proper correlation between the study elements and items.Keywords: Content analysis, advertising, social media, persuasion in advertising, media Manuscript profile
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  2 - Comparing development plans of the country from the quality of life social dimensions’ view point
  saeed pesaranrazzagh Mehrdad Navabakhsh
  10.30495/jisds.2007.21285
  This article aims to reveal “quality of life social dimensions” position in different development plans of the country after the Islamic revolution. Quality of life social dimensions includes, “social and economic security”, “social solidar More

  This article aims to reveal “quality of life social dimensions” position in different development plans of the country after the Islamic revolution. Quality of life social dimensions includes, “social and economic security”, “social solidarity”, “social integration”, “social empowerment”, and “social continuity”. Main objective of the article is to compare development plans of the country from the quality of life social dimensions’ view point. Content analysis method is used in the article taking into account the concept or notion analysis unit existing in the texts of the country’s (First to sixth) Economic, Social and Cultural Development Plan. Main findings of the research are: Social and economic security dimension has enjoyed the most presence in the Sixth Development Plan while it enjoyed lowest attention in the Second Development Plan. Social solidarity dimensionobtained the most attention in the Forth Development Plan and the least attention in the first and second plans (the presence of the dimension in the third to sixth plans was almost similar). Social empowerment dimension has rendered most presence in the Forth Development Plan and gained the least attention in the Second Development Plan than other plans (third to sixth plans provided more capacity for the dimension). Social continuity dimension has enjoyed more attention in the fifth and forth plans respectively while it gained the least attention in the first and second plans (the dimension played similar role in the third and sixth plans). Manuscript profile
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  3 - Content analysis of symbols and fictional allegories of writers of the second period (generation) of Bushehr; "Sadegh Chubak and Rasul Parvizi"
  Asghar Alikhani saeid mahmood saeid sadeghi عبدالله رضایی
  The province of Bushehr, situated along the Persian Gulf in southwestern Iran, holds a significant position in the literature of the country, especially in the narrative genre of the southern literary school, spanning from the first to the fourth generations of writers. More

  The province of Bushehr, situated along the Persian Gulf in southwestern Iran, holds a significant position in the literature of the country, especially in the narrative genre of the southern literary school, spanning from the first to the fourth generations of writers. Storytellers from this region, like their counterparts in other parts of Iran, have employed diverse narrative techniques in different historical periods. The literary richness of this diversity and evolution is influenced by global literature on one hand, and on the other, it is connected to the narrative traditions of classical texts in ancient Persian literature, which utilize symbolism as a means of story representation.The aim and necessity of this article are to elucidate the merits, shortcomings, and contextual reinterpretations of allegorical and symbolic content in the second era of Bushehr's literary production. Therefore, this study endeavors to analyze allegorical works in three categories: independent narratives, non-independent narratives, and the use of symbols, focusing on the period between the 1920s and 1950s. It seeks to answer the fundamental question of which allegorical expression methods the writers of this era employed and for what purposes. The outcome of this research, presented in a library-style format with a research-analytical approach, reveals that during the second Pahlavi era, "Choubak" narrates independent stories based on the undesirable social and political atmosphere of the society, while both allegory and symbolic representation are found in the stories of another writer from this period, "Parvizi." Manuscript profile