List of Articles "رسانه"

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  1 - A persuasive strategy for advertisement on social media
  Ali Ghiasian Ataolah Abtahi Neda Soleimani Ali Ameri
  10.30495/mediastudies.2022.56163.1333
  A persuasive strategy for advertisement on social mediaAbstractSocial media has been expanded and developed remarkably nowadays . Many users are active in social media every day so that these media considerably influence their audience. Social media applications install More

  A persuasive strategy for advertisement on social mediaAbstractSocial media has been expanded and developed remarkably nowadays . Many users are active in social media every day so that these media considerably influence their audience. Social media applications installed on smartphones are developing and popular due to features such as easy access , attractiveness, interactivity, and high performance in terms of providing the information needed by users . In this work, we attempted to design a persuasive strategy to advertise on Instagram. It was applied exploratory-descriptive research conducted based on a cross-sectional design. Data were collected using qualitative and quantitative methods. The statistical population of the study included cyberspace experts and masters. Experts were first interviewed using questionnaires, and texts of the interviews were then encoded through content analysis in MAXQDA, and ultimately 58 indicators were selected. For quantitative analysis of the data obtained from the close-ended questionnaire , the sample size was determined 196 based on the study population and using Cochran's formula. The results were divided into 11 categories using the exploratory factor analysis method. The results confirmed a proper correlation between the study elements and items.Keywords: Content analysis, advertising, social media, persuasion in advertising, media Manuscript profile
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  2 - Presenting a model of the role of mass media on the sports culture of women athletes in the national futsal league
  Alireza zand gholamreza faraji mohamde molaesmaelie
  The purpose of this study was to present a model between the role of mass media and the sports culture of women athletes in the Futsal League. The research method is structural correlation equations, based on the present, in terms of applied purpose and in terms of coll More

  The purpose of this study was to present a model between the role of mass media and the sports culture of women athletes in the Futsal League. The research method is structural correlation equations, based on the present, in terms of applied purpose and in terms of collecting field information. The statistical population of this study included all women athletes in the national futsal league, . A total of 198 athletes participated in the Women's Futsal League. To select the research samples, 125 people were randomly selected based on Morgan's random table, 120 questionable questionnaires were completed and returned. The measurement tools of this study were two questionnaires: the role of mass media, 25 questions by Hamidpour and Shetab Bushehri (2015) and women's sports culture, 19 questions by Darabi, Gaini and Momivand (2009). The results of structural equations showed that the effect of the role of mass media on women's sports culture (t = 2.296 and = 0.488) is positive and significant. Therefore, the role of mass media has an impact on the sports culture of women athletes in the country's futsal league. Also, in terms of importance, the role of mass media with a value of 0.695 and in terms of performance with a value of 76.134 has shown its role on women's sports culture. Therefore, the Futsal Federation should try to pay attention to the role of mass media in the Women's Futsal League and use the culture of women's sports in sports media. Manuscript profile