List of Articles Rasht City

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  1 - The Role of Native and Local Identity in Promoting Creative City Branding (Case Study: Rasht City)
  Aliakbar Salaripour Arman Hamidi Mohammad Nouripour Sadhi Mohammad Hossein Maqrour Porkar Abatari Erfan Khani Kolsarki
  The aim of the present research is to identify the most effective indigenous identity components in order to brand the creative city of Rasht. The method used in this research is descriptive-analytical, and data collection was done through a survey. Five (5) indicators More

  The aim of the present research is to identify the most effective indigenous identity components in order to brand the creative city of Rasht. The method used in this research is descriptive-analytical, and data collection was done through a survey. Five (5) indicators were extracted from the theoretical foundations. The statistical population in this research was the tourists of Rasht City. In calculating the sample size, Cochran's formula was used, and its number was calculated as 384. Also, the information obtained from the questionnaire has been analyzed using SPSS and Smart PLS3 software. The findings of the research indicate that the average of all indicators is higher than the average (number 3), and among them, natural attractions and food culture had the highest averages, making them more attractive to tourists. In this regard, according to the averages obtained for all research subjects, the level of interest in the natural attractions of this city and choosing this city as a tourist destination is of the utmost importance considering its tourist attractions and it has been assigned to itself among tourists. On the other hand, the results of modeling and the impact of the indicators mentioned in this research on the branding of Rasht City indicate the importance and high impact of the food culture of this area on the branding of Rasht City. Based on this, in order to promote the branding of the creative city, after the index of food culture, native customs have the greatest effect on branding, and then local architecture and urbanism are also placed in the next place of influence on the branding of Rasht City; in contrast to the natural attractions of this city, due to its very low route coefficient, it has a very small effect on the branding of this city, which is very significant from the point of view of tourists, despite the high capacity of natural attractions, due to not paying enough attention to the natural capacities of the city, this index does not have much effect on the branding of the city of Rasht. Since the city of Rasht has been mentioned as a creative city of food and food and this title is considered as a brand of the city, it was determined by the surveys conducted in the field of branding index that the citizens consider the city of Rasht worthy of this title. They know the brand, but the brand of the destination has not been a reason for them to visit. Also, in the investigation of the index of the local custom, according to the statistical results, although this component is known as the main symbol of the city after the natural attractions, the level of familiarity with the customs and The customs of the city is at a low level, which can be concluded that the management of the city of Rasht has performed poorly in introducing and presenting a favourable image of the native and cultural components of the city at the national level. Manuscript profile
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  2 - Explaining the effect of the physical factors of the atrium On the thermal performance and ventilation of high buildings in the climate of Rasht city
  farzaneh asadi malekjahan babak padasht Seyedeh Mamak Salavatian
  Introduction: Atrium is one of the most important architectural elements affecting the energy performance and ventilation of the building. This research investigates the effect of the physical factors of the atrium on the thermal performance, lighting and ventilation of More

  Introduction: Atrium is one of the most important architectural elements affecting the energy performance and ventilation of the building. This research investigates the effect of the physical factors of the atrium on the thermal performance, lighting and ventilation of high buildings in the climate of Rasht city. Methodology: The main approach of the research method of this study is quantitative and uses the simulation method. The simulation reference building is a high building with ten floors and a square plan with an open interior design, with a rectangular atrium exactly in the center of the building, defined so that the center of the atrium is located on the center of the building. The indicators of energy performance and ventilation performance including cooling demand, heating demand, total energy consumption, indoor air temperature and the number of air changes throughout the building are considered as dependent variables, and the variables of land dimensions, building form, window-to-wall ratio (WWR) and internal plan are fixed as a control variable. Result and Discussion: The findings show that, in general, the change in the physical factors of the atrium directly affects the thermal performance, lighting and ventilation of high buildings in the climate of Rasht city. Also, the findings show that the variables of length, width, perimeter and area of the atrium in the reference model in the climate of Rasht city have a significant and direct relationship with the heating demand and ventilation volume and an inverse relationship with the lighting demand of the building. The results showed that the cooling demand constitutes the largest amount of energy consumption, i.e. about 74% of the total energy consumption. Also, the heating demand is about 17% of the total energy consumption on average. While lighting energy defines the lowest amount of energy consumption, on average 9% of the total energy consumption. Conclusion:According to the findings, it is concluded that the use of atriums in high buildings in Rasht city is recommended only in situations where there is an urgent need to increase the lighting in the heart of the building;. Also, based on the findings, it can be concluded that in an equal area, the use of a square atrium generally produces better results. Also, rectangular atriums with north-south orientation have a better response in terms of energy performance than other orientations in Rasht city. Manuscript profile
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  3 - The Role of Social Capital on empowerment of the informal settlements (case study: around of Eynak neighborhood in Rasht city)
  mohamad masoud fatemeh haghverdian
  This study was con ducted around the Rasht city's pool (eynak). eynak neighborhood located in the south west of Rasht city. Immigrants attraction of different ethnics, existence of no document lands, poor living In terms of economic is a prominent feature in this neighb More

  This study was con ducted around the Rasht city's pool (eynak). eynak neighborhood located in the south west of Rasht city. Immigrants attraction of different ethnics, existence of no document lands, poor living In terms of economic is a prominent feature in this neighborhood. Total of these factors, have caused informal settlements deprived of services infrastructure such as a sewage network & drinking water.In this study used of quantitative models based on the normalized network, Criterias of neighboring link, trust and Civil partnership for measurements of social capital level (cooperation, collaboration, mutual trust) In this regard 375 questionnaires was completed in statistical population. made statistical analysis by SPSS software demonstrated that study area has a high potential in cooperation & collaboration field & there is a significant relationship between social capital and empowerment in study area; if be done proper planning, can utilize of social capital as a powerful leverage in neighborhood's rehabilitation and improvement. This research intend to have an acquaintance of social capital reproductionh ways such as a social networks acquaintance to gain trust style, to involve the settler in doing of works and increase of awareness within settlers…. In informal settlements and in eynak neighborhood of Rasht city. Also exhibit realistic and scientific solution for increase of life quality through social capital in these settlements and research bounds .Finally were presented recommendations such as a use of local people in jobs come from tourism development around of pool and facilities for investors & … Manuscript profile