List of Articles Marketing Strategy

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  1 - Designing New Strategic Reference Points for Elucidating Lock-In Marketing Strategy Using Thematic Analysis
  Samira Bekr Hormoz Mehrani Seddighe Tootian Masoud Qorban Hosseini
  10.30495/jsm.2023.1992202.1852
• Open Access Article
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  2 - Analysis of Marketing Strategy Impact on Organizational Performance in the Iran Banking Industry Case Study: Maskan Bank of Kermanshah Province
  Peyman Akbari Hamid-Reza Jalilian
• Open Access Article
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  3 - A model of marketing strategy (segmentation, targeting, and positioning) with the market development approach: The case of Iran’s leather industry
  Hafez Mahfoozi Niloofar Imankhan Majid Fattahi
• Open Access Article
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  4 - Identifying and Ranking Marketing Strategies to Develop Iran's Leather Market: The Case of Maral Leather Company
  Hafez Mahfoozi Nilofar ImanKhah
• Open Access Article
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  5 - Designing a Support Management Information Systems Model for Penetration Strategies of Iranian Beverages to International Markets and its Validation
  Ali Pirzad Aman Allah Rahpeyma Mohammad Sasanpor Mohammad Hadi Bahrani