List of Articles وفاداری مشتری Open Access Article Abstract Page Full-Text 1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran مهرداد رحیمیان hiro eisavei Open Access Article Abstract Page Full-Text 2 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City" morteza hazrati Open Access Article Abstract Page Full-Text 3 - The effect of employees’ customer orientation and service orientation on service quality, satisfaction and loyalty of Hyperstar customers Sahar Ershad Nazanin Jarideh Ali Badizadeh Open Access Article Abstract Page Full-Text 4 - Investigating the Effect of the Processing Capacity of Accounting Information Systems on the Organizational Performance of Bonab Shahin Steel Complex Ramin Hajijabbari Sohrab Yazdani Esmaeil Dadashi Khass Open Access Article Abstract Page Full-Text 5 - عوامل موثر بر عملکرد مدیریت ارتباط با مشتری، مبتنی بر رفتار مشتریان محمد طالقانی فروزش فلاح حسن پور Open Access Article Abstract Page Full-Text 6 - برند (نام تجاری) خدماتی و فرآیند ایجاد ارزش – وفاداری مشتری محمد علی عبدالوند شیرین شایسته Open Access Article Abstract Page Full-Text 7 - interactive marketing model based on the national system of innovation in industrial tools Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani Open Access Article Abstract Page Full-Text 8 - Investigating the impact of social factors and environmental factors on the purchase of landline communication services on improving customer experience (case study: FIX customers in Tehran) Fariba Sayadi hosein safarzadeh Sina Nematizadeh Open Access Article Abstract Page Full-Text 9 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province) ٍEsmaeel Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade Open Access Article Abstract Page Full-Text 10 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce Alinaghi Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی