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  • برندها
    • List of Articles برندها

      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands
        pegah omrani seyed salahedin naghshbandi
        10.30495/jism.2023.21961
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - The Role of Iranian Female Influencers Concerning Betrayals, Coolness and the Aims of Brands on Social Medias
        Moahammad Bashokouh Ajirloo Vahideh Ebrahimi Kharajo
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Content Analysis of Various Types of Newsjacking by Iranian Tourism Brands: A Case of Alibaba
        Zeinab Mahmoodi Pachal Ghasem Zarei Naser Seifollahi Hossein Rahimi Klour
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Brand attitude and purchase intention of domestic and foreign brands: The role of cosmopolitanism in emerging markets
        Elnaz Toumari ّFarokh Ghuchani Masoumeh Jafari
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Scenario Planning for Iranian Sportswear Brands in the 2035 Horizon: Integration and Disruption of the Value Chain
        mehdi takabi Elham Moshkelgosha مینا مستحفظیان
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Explaining the Pattern of Customer Engagement with Brands in the Context of Social Networks based on Cultural Differences (with a Qualitative Approach)
        Hamed Saghafian Samad Aali Morteza Mahmodzade
        10.71572/msds.2025.1188250
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Determining the effects of marketing through social media On the perceived value of customers in Turkish luxury clothing brands
        heydar mortezapoor akbar golmahammadpur mihan hossennazhd gargari jabrail marzi alamdari

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