The Relationship between Urban Culture and Social Interaction in Urban Spaces in the City of Malayer
Subject Areas : Urban Sociological Studiesazam khatibi 1 * , Abolfazl Nikzad 2
1 - Associate professor, Department of Social Science, Payam-e-Noor University, Tehran, Iran
2 - M.S. in Social Science, Payam-e-Noor University, Tehran, Iran
Keywords: "social interactions", "urban culture", "altruism", "alienation", "responsibility",
Abstract :
The urban culture, due to density, heterogeneity, and relative lack of close personal relations, has made human relationships very unclear, superficial and transient. For this reason, the main purpose of this study is to investigate the relationship between the urban culture and social interactions in urban spaces in Malayer. It is a survey-analytical research. On the basis of Cochran formula, using a multistage sampling method, 385 individuals were selected as the sample, therefore the unit of analysis was the individual. The data gathering tool was a standardized questionnaire with a reliability of 0.826. Pearson correlation coefficient and multivariate regression were used for data analysis. The findings showed that there was a direct and significant relationship between urban culture and social interactions. But this relationship differs between the components of urban culture (altruism, law-abiding, responsibility, individualism, attention to the environment, alienation) and social interactions. Responsibility had the strongest and law-abiding had the weakest relationship to social interactions and the relationship between altruism and social interactions was negative. According to Beta values, responsibility (0.382) had the greatest effect and altruism (-0.095) had a negative and least effect on social interactions. The final results showed that there was a significant relationship between urban culture and social interactions and the power of determinacy and predicting value of urban culture on social interactions is very strong (0.646). With proper planning, education and cultural investment, social interactions in urban spaces can be optimally directed and with a redefinition of modern urban culture and Iranian identity, we can witness the rise of altruism and law-abiding in urban interactions.