Securing social media: interaction with celebrities as a strategy for preventing dysfunctional behavior of online users

Subject Areas : Transformational Human Resources

Amirhossein Zarandouz ¹ (Ph.D Candidate in Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.)
Zahra Alipour darvishi ² (Associate Professor, Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran)
Zohreh Dehdashti Shahrokh ³ (Professor, Department of Business Management, Allameh Tabatabaei, University, Tehran, Iran)
Mohammd Haghighi ⁴ (Associate Professor, Department of Business Management, University of Tehran, Tehran, Iran)

Received: 2023-06-15 Accepted : 2023-07-08 Published : 2023-08-21

Keywords: Good governance, Celebrities, Public Security, Securing the media, dysfunctional behavior of online users,

Abstract :

Abstract Background and purpose: In recent years, social media have made profound changes in the behavior of users. Along with the normal behavior in this type of media, misbehavior is happening and the management of such behavior has become a challenge. Therefore, the aim of this research is how governance systems can use the capacity of the famous to manage this space. Research method: This research was conducted with the foundation data approach. A semi-structured interview was conducted with 13 social media experts until theoretical saturation. Maxwell's 5-factor framework was used for the validity and reliability of the measurement tool. Findings: The coding process was done in 5 sections and 8 main categories. The category of antecedents includes sociological and psychological factors, post-futures include individual, interpersonal and social factors, context includes social media, and conditions include interaction with people, and conditions include environmental considerations. Conclusion: The results indicate that the most important propositions in controlling misbehavior by namesakes are educational interaction, increasing the threshold of tolerance, public security, social capital, and national cohesion, which need to be paid attention to it.