An Introduction to the Role of Media Platforms based on Artificial Intelligence in Sustainable Development of Society
Subject Areas : Sociology of Developmentیوسف هدایی 1 * , نازنین ملکیان 2
1 - Master of Cultural Management Student, West Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Associate Professor, Department of Cultural and Media Studies, Central Tehran Branch, Islamic Azad University, Tehran, Iran
Keywords: Media platform, Artificial intelligence, Sustainable development,
Abstract :
The aim of this research is to investigate the role of media platforms based on artificial intelligence in achieving sustainable development of society. The present research is applied in terms of its purpose and descriptive-survey in terms of its data collection method. The statistical population of the research consists of managers and experts in the fields of media platforms, artificial intelligence, and sustainable development. The collected data were analyzed using the structural-interpretive modeling method. The findings show that effective structures are categorized into six levels. At the first level, key structures include optimizing the performance of media platforms, expanding equitable access to information, sustainable economic development, and improving international standing. The middle levels include providing smart services and developing smart communication strategies. At lower levels, obstacles such as international and financial constraints were identified. At the lowest level, public, cultural, technological and data infrastructures are the most fundamental influencing factors. The results of the research indicate that AI-based media platforms can play a role in various dimensions of sustainable development of society by creating a chain of direct and indirect effects. This research provides practical solutions for policymakers and media managers to optimally utilize smart platforms in order to achieve sustainable development goals.
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