Ticket sales are one of the most effective ways to provide resources for sports clubs. Ticket sales are also one of the most lucrative industries in the country. This study was conducted to review and prioritize key indicators of ticket sales for major sporting events in Iran. The present study is mixed.In the qualitative part, the data-based theory was used and MAXQDA software was used for content analysis. A total of 11 experts were purposefully selected to collect information. According to Mueller's rule of thumb, 370 people were considered within a confirmatory factor analysis using SPSS and AMOS software, and the AHP method was used to prioritize the factors. Based on the components of the paradigm model, 8 causal factors, 4 underlying factors, 7 intervening factors, 8 strategic factors are identified and cross-sectional consequences such as revenue and profitability; And long-term, such as creating social demand and increasing the number of spectators, attracting sponsors and securing income. In causal conditions, technology factor with relative weight (0.169), in background conditions, the factor of using standard gates with relative weight (0.279), in intervention conditions, the factor of coordination with relative weight (0.177), in strategies, culture factor with weight Relative (0.161) and the outcomes, cross-sectional outcomes with relative weight (0.562) were in the priority.
Manuscript profile
