Representation of gender stereotypes among Iranian women using the social network Instagram

Subject Areas : Social Science Quarterly

ali jafari ¹ , Maryam Ferdowsi ² , Eqbql Khaledian ³

1 - استادیار گروه علوم ارتباطات، واحد اردبیل، دانشگاه آزاد اسلامی، اردبیل، ایران
2 - کارشناس ارشد مطالعات فرهنگی و رسانه، دانشگاه تهران، تهران، ایران .
3 - کارشناس ارشد علوم ارتباطات، دانشگاه صداوسیما، تهران، ایران

Received: 2018-02-06 Accepted : 2018-04-25 Published : 2018-05-22

Keywords: gender stereotypes, Iranian women, Social networks, Instagram,

Abstract :

The purpose of this article is to examine the representation of gender stereotypes of women users of the Instagram social network. In terms of purpose, the present study is applied and in terms of data collection method is survey. The statistical population of this article includes all Iranian women users of Instagram and Telegram networks in unlimited numbers. Using Morgan table, the statistical sample size was estimated to be 384 people. Samples were selected using purposive non-random sampling method. Data were collected using an online researcher-made questionnaire. SPSS software version 21 was used to analyze the data and t-test was used to analyze the hypotheses. The results of this article showed that gender stereotypes are significantly represented in mobile-based social networks (Instagram). Also, in the studied social network, the types of gender stereotypes (with the content of sexual symbols, with the content of violence, with the content of patriarchy and patriarchy, with the content of gender maps) are significantly represented