Explaining socialization and audience attraction in the interior design process of exhibition booths by analyzing the components of place perception
Subject Areas :Azad Behmanesh 1 , Mehdi Khakzand 2 , Hadiseh Kamran Kasmaei 3
1 - Faculty of Art and Architecture,University of Science and Culture, Tehran.
2 - Faculty of Architecture and Urbanism, Iran University of Science and Technology, Tehran, Iran
3 - Department of Architecture, Pardis branch, Islamic Azad University, Pardis, Iran.
Keywords: sociability, perception of the environment, visual-physical elements, interior design, exhibition booths.,
Abstract :
As a part of public spaces, exhibition spaces bring people together in various space organizations voluntarily and to carry out social, cultural and economic activities, etc. How to use the knowledge of architecture in explaining the physical structure with the aim of creating social interactions and showing sociability is one of the important and common issues in the interdisciplinary field of sociology, environmental psychology and behavioral sciences, which is related to space planning. This research aims to analyze the role of interior architecture and the perception of the exhibition space on the way of sociability and finally to provide an optimal model. The analysis of the physical environment of the exhibition booths as a collective-behavioral place constitutes a collective-spatial system whose main factors have been studied with qualitative and quantitative methods to explain the results. After sifting the influential factors of text content analysis by Delphi survey, a quantitative evaluation was done according to the interactive movement of the user in the space by simulation and calculations with Mic Mac software, and the results were evaluated in the Scenario Wizard for the optimal scenario, and the important ones are emphasized On the physical and visual factors, the factors: shape, dimensions, color, light, movement, readability and permeability: express the regular shapes in the general form of the booths with an emphasis on artificial lighting, dimensions on an internal scale with an average of 60 to 100 square meters, corridors in the form Checkered at least 8 meters wide with soft light.