The Relationship between the Alignment of Information Technology and Business Strategy and the Organization’s Financial Performance
Subject Areas : Strategic Management Researchesmazyar ganjoo 1 , Sohrab khalili shavereini 2 , mahmood alborzi 3 , seyed mohammad zargar 4
1 - : PhD student in Information Technology Management, Department of Information Technology Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Iran, Tehran
2 - Professor, University of Petroleum Industry, Tehran, Iran (Corresponding Author)
3 - Associate Professor, Department of Information Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
4 - Assistant Professor, Department of Management, Faculty of Humanities, Semnan Branch, Islamic Azad University, Semnan, Iran
Keywords: Alignment, Business Strategy, Information Technology Strategy, Configuration Theory and Performance,
Abstract :
The alignment of information technology (IT) and business strategy and its relationship with the organization’s financial performance are research domains which are still investigated despite having a long history. The present study attempted to analyze the relationship between IT and business strategy alignment (vertical alignment) and the organization’s financial performance in a five-year period from 2014 to 2018 in a group of companies registered in Tehran Stock Exchange. The configuration theory in strategic management was used to develop the conceptual model and research hypotheses. By analyzing the resulting data, the IT strategy was divided into four configurations of developmental, innovative, and conservative behavior, and the business strategy was divided into four configurations of innovators, cost defenders, distinction defenders, and analysts. Research hypotheses involved the relationship between the combination of configurations and the organization’s financial performance. Therefore, two methods of alignment as correlation and alignment as Gestalt were used. In the correlation test, the relationship between combinations were extracted from the literature, and in the Gestalt method, the configurations were combined in an exploratory manner using the data of the problem without presuppositions in the literature. Results of the correlation test showed that, except for the relationship between conservative and cost defender configurations, the other relationships does not have a significant correlation with performance. In the Gestalt method, two clusters were obtained; the first cluster with a high performance was mainly a combination of innovators’ and distinction defenders’ strategies in terms of business, and innovative and developmental strategies in terms of IT.
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