Identifying and explaining the factors affecting the supply chain in Iran's religious tourism industry

Subject Areas : Geography and Tourism Planning

jalil toshani ¹ , parviz saeidi ² , Majid nasiri ³

1 - Ph.D. student Entrepreneurship, Ali Abad katoul Branch, Islamic Azad University, Ali Abad Katoul, Iran
2 - Professor,, Department of Management, Ali Abad katoul Branch, Islamic Azad University, Ali Abad Katoul, Iran
3 - Assistant Professor, Department of Management, Ali Abad katoul Branch, Islamic Azad University, Ali Abad Katoul, Iran

Received: 2023-08-30 Accepted : 2023-12-11 Published : 2024-01-04

Keywords: Supply chain, religious tourism, Factor analysis, Fuzzy Delphi,

Abstract :

Religious tourism is one of the most prosperous and diverse types of tourism in the world. And according to the cultural-religious situations, the accessibility of this type of tourism in Iran sets the stage for growth and development among Islamic countries and the world. This research is applied in terms of purpose and in terms of descriptive-survey execution method and correlational type, which was carried out by mixed exploratory method. In the qualitative phase, the research team consists of 30 experts and university professors who have been selected using a targeted method and snowball technique. Also, in the quantitative stage, the statistical population consists of tourism experts , whose number is 2948 people, and 341 people were selected by simple random sampling to determine the sample size based on the Karjesi and Morgan table. The tools of data collection are interviews, documents and questionnaires, and the fuzzy Delphi method was used to identify and rank the dimensions and components. Also, the exploratory factor analysis method was used to fit the model. Based on the data analysis, the research findings showed. Ten main dimensions: accommodation, transportation, visiting centers, reception centers, stores, environment and energy, travel agencies and tours, security and safety, management and economy, information and communication, are the most important factors affecting the supply chain in Iran's religious tourism industry.

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