Investigating the impact of technological entrepreneurship on the performance of new product development projects in new companies and startups

Subject Areas :

Younos Vakil Alroaia ^{1 *} , Sahar Sarhangi ²

1 -
2 - Master Student in Business Management, Semnan Branch, Islamic Azad University, Semnan, Iran

Received: 2024-12-14 Accepted : 2025-05-15 Published : 2025-05-05

Keywords: uuyuu, ggggmlll, jjj,

Abstract :

Objective: This study aims to investigate the impact of technological entrepreneurship on the performance of new product development projects in start-ups and startups in Tehran. In today's competitive and dynamic environment, technology and innovation play a key role in the success of businesses, and technological entrepreneurship is one of the important factors that can affect the product development process. Methodology: This study is applied in terms of purpose and descriptive-correlational in terms of method. Data were collected in two ways: library (review of articles and reliable sources) and field (researcher-made questionnaire). The statistical population included managers and employees of start-ups and startups located in Tehran, and the sample size was determined as 240 people using the Cochran formula. The sampling method was stratified random and the data were analyzed with LISREL software and structural equation modeling (SEM). Findings: The results of data analysis showed that technological entrepreneurship has a positive and significant effect on the performance of new product development projects, such that the path coefficient of this relationship is estimated to be 0.70 with a T value of 8.25. Also, independent variables including development costs (β=0.55), project timing (β=0.48) and product quality (β=0.60) have had a significant effect on technological entrepreneurship. In addition, technological entrepreneurship as a mediating variable has been able to strengthen the relationship between independent variables and project performance, such that its indirect effect is estimated to be 0.63. Various dimensions of technological entrepreneurship including the use of advanced technologies, innovation and risk-taking have played a key role in the success of product development projects. Also, cost management and team collaboration have also shown a significant effect on project performance as management factors.

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